The MAMIL (Middle Aged Man in Lycra) is now a regular feature on the highways and byways of every county across Ireland every weekend, much to many motorists' annoyance.
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This 1-hour radio documentary takes a light-hearted & local look at the rapid rise of the MAMIL phenomenon in Ireland. Mixing expert analysis from a sociologist studying the trends alongside input from professional bodies such as Cycling Ireland and most importantly, selected personal stories of self-confessed MAMILs, the phenomena of the MAMIL is explored.
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The Rise of the MAMIL was funded by the Broadcasting Authority of Ireland with the Television License fee and produced by Little Road Productions Ltd. for LMFM Radio.
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