{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/039b783b-a527-4fdf-b3ce-b3c255ad3034/688746f06e658a8b3c47f64d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"REPLAY: Mark Effinger aka Mr Noots (Brave New World) ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba036a1a8cbef5973cf0c0/1753695960006-cd494383-b0bc-4ea5-b70e-71033823d5f7.jpeg?height=200","description":"<p>Evgeny Lebedev meets with Nootopia founder Mark Effinger, AKA Mr Noots. Since launching in 2004, the company says they've helped 300,000 people - including doctors, biohackers, and fitness instructors - unlock their potential. Nootropics are drugs and supplements which proponents say can boost alertness, increase focus, and improve memory. To hear the interview in full, just search Brave New World.</p><p>Disclaimer: You should always seek your own medical advice.</p><p><br></p><p><br></p>","author_name":"The Evening Standard"}