It's a beauty editor kiki! Zoë Foster Blake is one of Australia’s most celebrated beauty experts. But before she became a beauty brand founder, she was just like us — a beauty editor! Zoe was the beauty director of Cosmopolitan and Harper’s BAZAAR Australia. She then went on to write a few books, including Amazing Face, a best-selling beauty bible, and then decided to start her own beauty blog back in 2006. After years of reviewing and using every kind of skin care product on the face of the earth, Zoë decided to take a stab at creating her own. She wanted to make something that was simple, stress-free, and more about self-love than “fixing” stuff. Thus Go-To Skin Care was born.
Go-To focus on clean formulas and has a cheeky brand voice. With the success of her brand, Zoë launched Gro-To Skin Care, a clean line for kids. It's super cute, trust us. Listen to learn how Zoë editorial expertise equipped her to become a standout brand founder.
L'Oreal Paris Age Perfect Line
Creamy Powder Foundation ($16)
Lash Magnifying Mascara ($11)
Radiant Serum Foundation ($12)
Luminous Hydrating Lipstick ($9)
What's on Your Face
Marc Jacobs Re(cover) Hydrating Coconut Lip Oil ($28)
Saie Glowy Super Gel ($25)
Go-To Skin Care Fancy Face Nourishing Oil Cleanser ($34) and IT Cosmetics Bye Bye Undereye ($27)
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