{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/03963f96-9683-5260-8377-d391301de9b7/69770f4135a98abf7cf1c3b3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sephora Teams Up With Olive Young: What This Means for K-Beauty in the U.S.","description":"<p>The Sephora vs. Ulta K-Beauty takeover is officially on. This week, we break down the biggest news yet: Sephora is teaming up with Olive Young to launch curated K-Beauty zones in ~650 stores across the U.S. and Canada (plus online) starting fall 2026—with a broader global rollout planned for 2027. We talk about why this is a smart “trust + awareness” play for Olive Young as it opens in L.A., what this means for existing K-Beauty brands already at Sephora, and which brands might get the merchandiser boot. Plus, Cover FX and Mally are shuttering, and introduce a new game: Beauty Quiz Show!</p>","author_name":"Kirbie Johnson and Sara Tan"}