{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/03963f96-9683-5260-8377-d391301de9b7/6882fd766e658a8b3c6690b8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Lip Liner STAY‑N and the Rise of Sacheu: Sarah Cheung’s Founder Story","description":"<p>This week, we’re joined by Sarah Cheung: beauty content creator turned founder of the viral brand Sacheu Beauty. You’ve probably seen (or worn) her game-changing Lip Liner STAY-N (Billie Eilish, Kirbie, and Sara are all fans!) which sells every six seconds and has redefined what it means for makeup to actually last.</p><p><br></p><p>We chat with Sarah about the journey from filming beauty tutorials to formulating hit products, what inspired her leap into entrepreneurship, and how she built a loyal community in a crowded market. She shares the story behind Lip STAY-N, how personal frustration sparked innovation, and what makes Sacheu’s formulas truly innovative.&nbsp;</p><p><br></p><p><a href=\"https://shopmy.us/collections/1987602\" rel=\"noopener noreferrer\" target=\"_blank\">Shop this episode</a></p>","author_name":"Kirbie Johnson and Sara Tan"}