We’ve been talking about the chokehold Drunk Elephant has had on the youths for some time now, but is it the brand’s intention to attract a younger customer base? Today, we’re asking the founder herself. Tiffany Masterson joins us to share her thoughts on the brand’s resurgence — thanks to influencers like Alix Earle, Katie Fang and even the Kardashian Kids — and why she thinks Gen Z and Gen Alpha are so obsessed with the brand, how much they’ve actually affected sales, and if a sister brand for teenage skin could be in the works. Tiffany also shares her holiday gift recommendations for those beauty-loving tweens and teens in your life. We’ve also got a fun giveaway, so make sure to follow up on Instagram to learn what's up for grabs and how to win.
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