Antler VC Cast

In this episode, we talk about the “Hook Model” to increase customer engagement, the internal trigger required to make your product a habitual one, and how to plan your time to get the most of it without getting distracted. To discuss this and more, we are joined by Nir Eyal, a lecturer, consultant, and best-selling author of Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. Nir Eyal writes, consults, and teaches Behavioral Design, which is an intersection of psychology, technology, and business. He is also an active investor in habit-forming technology companies. Some of his recent investments include Kahoot!, Eventbrite, Anchor.fm, and Product Hunt. [2:03] Nir explains why the “Hook model” is effective for both consumer business and in the enterprise space. [7:44] Nir explains how a company like Kahoot! exemplifies using the hook model to build habit-forming EdTech for good. [11:47] Nir shares his own advice for raising Indistractable children with healthy habits in a world full of distracting technology. Listen to the podcast to discover stories of exceptional people who are playing a key role in building and shaping the next wave of tech. Relevant Links: NirAndFar.com/Indistractable https://nirandfar.com/schedule-maker/ Summary article: https://www.nirandfar.com/skill-of-the-future/ Distraction Guide: https://www.nirandfar.com/distractions/ Habits vs routines article here: https://www.nirandfar.com/habits/