cover art for Ep. 174: Alex Heiche (Sound Royalties)

And The Writer Is...with Ross Golan

Ep. 174: Alex Heiche (Sound Royalties)

We’re excited to announce a special bonus interview with Alex Heiche, the CEO & Founder of our incredible supporters, Sound Royalties. Ross recently sat down with Alex to discuss the artist-friendly royalty funding services they provide. Read below to find out more about Sound Royalties and listen to this conversation on any platform you find your podcasts!


Alex founded Sound Royalties in 2014 with the vision of providing funding to music creatives without ever taking ownership of the underlying copyrights. Its unique business model, tailored to creatives’ individual needs, lets creators keep 100% ownership of their copyrights while providing ongoing cash flow during the term of the advance. The company works with all types of royalty streams to maximize a creative’s options, going far beyond solely music streaming platform revenues. To serve its thousands of customers in 16 countries, it works with more than 130 PROs, publishers, labels, and distributors across three continents and maintains an international network of representatives who know their region’s music professionals.

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