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Andrew Morgan Watches (For Your Ears Only)
Why Expensive Watch Brands Are Failing
It’s clear that right now, some watch brands are doing incredibly well and some are really struggling. There doesn’t really seem to be a whole lot in between. But why is that happening, and what can the failing brands do to make things better?
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Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!
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30. I Bought THE WORST Watch On The Internet
20:42||Season 2026, Ep. 30I’d like to say everything I’ve ever done in the watch industry has been valid, but there are more times than I’d care to admit when I’ve made a proper door knob of myself. Well, today is confessional time, because I’m going to lay out all the embarrassing things I’ve done for your candid entertainment.Support me on Patreon: https://www.patreon.com/AndrewMorganWatchesGrab some merch: https://andrewmorganwatches.comRead my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6AFollow me on Instagram: https://www.instagram.com/andrew_morgan_watches/Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!
28. Here's Why Watches Are Starting To Suck
20:41||Season 2026, Ep. 28So you’ve been feeling a bit less enthusiastic about collecting watches recently. Here’s why.Support me on Patreon: https://www.patreon.com/AndrewMorganWatchesGrab some merch: https://andrewmorganwatches.comRead my novels: https://www.amazon.com/stores/Andrew-J.-Morgan/author/B00GTW1B6AFollow me on Instagram: https://www.instagram.com/andrew_morgan_watches/Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy AMW!
27. What I HATE Most About Every Watch Brand
22:12||Season 2026, Ep. 27Some watch brands are terrible, some watch brands are good, but if there’s truth in anything, it’s that there’s something that every single watch brand does that I absolutely hate. Featured brands:HublotVacheron ConstantinA. Lange & SöhneJaeger-LeCoultreHamiltonNomosGlashütte OriginalArmin StromParmigianiMB&FChopardTissotAudemars PiguetPatek PhilippeSeikoLaurent FerrierF.P. JourneUrwerkBremontIWCBreguetPaneraiH. Moser & Cie.Ulysse NardinTudorRichard MilleGerald CharlesBlancpainRessenceLonginesCartierTAG HeuerBreitlingOmegaRolexPrefer to watch on YouTube? You can here: https://youtu.be/gYNLng7gyogKeep up-to-date with the latest at www.andrewmorganwatches.com
26. This NEW Tudor Is A Rolex KILLER (+ More)
22:14||Season 2026, Ep. 26This is your roundup of all the latest and best watches, from bargain-price vintage-styled treats, multi-coloured, hand-engraved wonders, half-a-metre tall mechanical robots, and of course, the watch Tudor just dropped that’s going to pull Rolex’s pants down and give it a good spanking. Featured watches:Benjamin James DeerhurstH. Moser & Cie. Endeavour Flyback Chronograph Dual Time DateFavre Leuba Deep Raider RevivalDennison 2026 Edition Oblique CollectionBarrelhand MonolithParmigiani Fleurier Carillon Tourbillon 30th AnniversaryFormex Aria Manufacturer ChronometerArcange SelenographLeger A. Fah MomentousMing x J.N. Shapiro 37.06 LightningAlbishorn Air 1948 Type X-GraphSchwarz Etienne 1902 SynergyGirard-Perregaux Laureato Fifty 39mmJaeger-LeCoultre Master Hybris Mechanica Ultra Thin Minute Repeater TourbillonZenith x Naoya Hida G.F.J. Calibre 135Kiwame Tokyo KuboMB&F Horological Machine No.12 The GuardianRaymond Weil A.R.T.Tudor Black Bay Chrono 39Prefer to watch on YouTube? You can here: https://youtu.be/S5ar7np2JgUKeep up-to-date with the latest at www.andrewmorganwatches.com
25. The Era Of Rage Bait Marketing Has Begun
20:53||Season 2026, Ep. 25In 2025, the Oxford English Dictionary word of the year was rage bait. Yes, I know that’s two words. It's defined as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.” Today we’re going to talk about how luxury brands are using rage bait today to get ahead of the curve.Prefer to watch on YouTube? You can here: https://youtu.be/sGI1nMAXAdoKeep up-to-date with the latest at www.andrewmorganwatches.com
24. The Best Watches For Genuine Everyday Wear
16:22||Season 2026, Ep. 24Today we’re going to figure out what an everyday watch needs to be, bust some myths about what you need in a daily wear watch and lay out some selections that can take your through the rigours of being a human in 2026.Prefer to watch on YouTube? You can here: https://youtu.be/5qBXmYae9o8Keep up-to-date with the latest at www.andrewmorganwatches.com
23. DO NOT Buy Cheap Watches! (+ More BRUTAL Collecting Mistakes)
20:42||Season 2026, Ep. 23It’s time for some real truths. Let’s be honest with ourselves: buying watches isn’t all puppy dogs tails and squirrel’s biscuits. We like to pretend, we like to ignore, but there are some harsh realities that you need to be aware of. Let’s go cold turkey together!Prefer to watch on YouTube? You can here: https://youtu.be/LEG_iRapnCAKeep up-to-date with the latest at www.andrewmorganwatches.com
22. This NEW Longines Is A Tudor KILLER! (+ More)
22:56||Season 2026, Ep. 22Even with Watches & Wonders just a recent memory, there’s been a whirlwind of new watches that you most definitely mustn’t miss out on. There’s affordable must haves, revolutionary high end creations, and of course the answer to the age-old old question: what happens when you force cheap plastic through an octagonal hole?Featured watches:Kiwame Tokyo MuneEcho/Neutra Rivanera + Seconde/Seconde/De Bethune DB28XS Sea TourbillonSartory Billard SB10Aaron Becsei PameusVenezianico Arsenale CalendarioCleguer Inspiration OneFears Brunswick 40 FiltonUniversal GenèveBaltic Seconde MajeureWolbrook JetflyerJacob & Co. Godfather IIRessence Type 11Anton Suhanov FlamingoNaissance d'une Montre 4 - Le CarrouselRexhep Rexhepi Chronograph FlybackRaymond Weil Millesime The FiftyMinerva The Unveiled CrownlessStéphane Pierre and Julien Tixier L’ImpétrantH. Moser Streamliner Small Seconds Lime Green Enamel Boutique EditionMing 29.06 PeepshowLongines HydroconquestAudemars Piguet x Swatch Royal Pop Prefer to watch on YouTube? You can here: https://youtu.be/kSAeuDdMGNcKeep up-to-date with the latest at www.andrewmorganwatches.com