The Drum: Anatomy of an Ad

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award. 

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

This week's guests are Nuud's founder Keir Carnie and Paulo Salomao who is co-founder at The Or. Together, they explain why they decided to take on big chewing gum brands for the lack of transparacy around plastic content. Spoiler alert: some of these stats will shock you.

Our next guest is Ruth Boulter, creative director at McCann London, who joins us to speak about the latest Nurofen ad campaign that tackled the important topic of the gender pain gap.

This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

My next guest is Gilles Fichteberg, co-founder of French agency Rosa Paris. In this episode, he retells how his team found out that one of their ads had been copied scene for scene. It's an eye-opening tale and one you won't want to miss.

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.