Amplify Music Conversations

Travel with us to the country of Japan where we visit with 3 leaders within the music ecosystem. Individuals and organizations around the world had to quickly adapt as COVID-19 hit in 2020, and Japan's music industry was no exception. Learn how artists and stakeholders have been and continue to handle the global pandemic, along with what the Japanese government is and isn't doing to support them.

Travel with us to the country of Japan where we visit with 3 leaders within the music ecosystem. Individuals and organizations around the world had to quickly adapt as COVID-19 hit in 2020, and Japan's music industry was no exception. Learn how artists and stakeholders have been and continue to handle the global pandemic, along with what the Japanese government is and isn't doing to support them.

Host Storm Gloor speaks with leaders from Japan's music industry about the challenges and opportunities facing the sector in the wake of the COVID-19 pandemic. Panelists Apryl Peredo (Inter Idoru), Tak Umezawa (JNEA), and Lauren Rose Kocher (Zaiko) share their insights on the impact of the pandemic on artists, venues, and the broader music ecosystem.

The discussion highlights the financial struggles faced by artists and venues, the need for improved government support and policies, and the growing importance of digital platforms for reaching audiences and generating revenue. Panelists also emphasize the importance of community-led initiatives and collaboration in navigating the current challenges.

Despite the difficulties, there is a sense of optimism about the future of Japan's music industry. With increasing vaccination rates and a gradual return to normalcy, the panelists believe that the industry can adapt and thrive in the post-pandemic world. They stress the need for continued support for artists, innovation in digital platforms, and a focus on building a sustainable and resilient music ecosystem.

Key Takeaways:

✅Japan's Music Industry Challenges: The pandemic has severely impacted Japan's music industry, with artists and venues struggling to stay afloat amidst restrictions and uncertainty.

Government Support and Policies: While government support programs exist, panelists argue for more comprehensive aid and a shift towards a "return to normal" approach as vaccination rates increase.

✅Digital Opportunities and Monetization: The pandemic has accelerated the shift towards online performances and live streaming. However, challenges remain in terms of monetization and copyright clearance for DJs.

✅Artist Advocacy: Panelists highlight the need for better safety nets and support for freelance artists, as well as initiatives to promote diverse music genres beyond J-pop and anime music.

✅Community Collaboration: Grassroots initiatives and collaborations between venues and artists are emerging as a way to support the industry and navigate the challenges of the pandemic.

Speakers:

Apryl Peredo | Inter Idoru

Tak Umezawa | Japanese Nighttime Economy Association (JNEA)

Lauren Rose Kocher | Zaiko

Learn more about Amplify Music Communities at amplifymusic.org/communities

Webpage: https://amplifymusic.org/communities/japan/

YouTube: https://www.youtube.com/watch?v=8QkiXKnx5Tw&t

Recorded 4.30.2021