Amiga, Handle Your Shit

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Serving, Not Selling with Veronica Franco

Ep. 28

Do you know the difference between selling and serving? Today’s episode will teach you the importance of leading your personal and professional life with the mission to help others. 


I am joined today by my sister from another mister, Veronica Franco. Veronica is a VP of Sales for Provident Title Company, an incredible wife, mother, and inspiration to all Latinas out there. Veronica’s background growing up in California and Mexico with parents as immigrants taught her the values that she lives her life by, which fuels her success. 


Veronica has been in the title industry for the past 26 years and has accomplished so much throughout her career. What makes Veronica’s success different in her sales career is that her approach is not about selling but instead, serving. Listen up, Amigas, and take notes on Veronica’s amazing tips so you can invest in yourself and build the career you are capable of!


Tune in to Episode 28 to learn about Veronica’s background growing up in California as the daughter of Mexican immigrants, how she built her successful career, and what her tips are for Amigas to handle their shit!


In This Episode You Will Learn 

  • About Veronica’s background (5:35)
  • What it means to serve instead of sell (12:24)
  • How Veronica’s values were established (14:56)
  • Why it’s important to invest in yourself (28:34)
  • Veronica’s tips for Amigas to handle their shit (31:45)


Connect with Veronica: 


Let’s Connect!

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