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Amata World Podcast
How the media & entertainment industries are embracing XR with Muki Kulhan
Our next guest on Amata World Podcast is Muki Kulhan, Chief Innovation Officer at the Muki-International and the Innovation Lead at the IBC accelerators. Muki has over two decades of executive producing award-winning, interactive and immersive content and experiences. Muki’s expertise spans the realms of MetaTech, Synthetic Humans, Emerging Media, Broadcast Engineering and 5G innovation, with a core focus on engaging audiences in music, sport and entertainment. She is a visionary leader, orchestrating executive immersive XR productions and championing creative R&D initiatives that aim to shape our future productions for years to come. Muki’s global impact also includes XR strategies and executive production with Red Bull Media Network, BBC, ITV, SXSW, and more, showcasing her prowess in pushing creative tech boundaries. More recently, she has also been appointed the new UK Ambassador of Women In Immersive Tech (WIIT), where she is collaborating to promote diversity and gender equality in the emerging field of immersive XR tech.
In this episode, we cover her background at MTV International and broadcast journalism, morphing into her experience working on groundbreaking VR and AR immersive projects, right through to her involvement in promoting inclusion and diversity in the industry, as well as her hopes and predictions for the future of the immersive and emerging media.
Each week we are releasing an episode in the field of either Metaverse, Web3/Crypto, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.
To find more information about Muki and Muki-International:
LinkedIn: https://www.linkedin.com/in/mukikulhan/
Twitter: https://twitter.com/mukiapproved/
To find more information about IBC accelerators:
Website: https://show.ibc.org/accelerator-media-innovation-programme
To find more information about WIIT:
Website: https://www.wiiteurope.org/
Instagram: https://www.instagram.com/womeninimmersivetech/
Twitter: https://twitter.com/WiiT_Europe
LinkedIn: https://www.linkedin.com/company/women-in-immersive-technologies/
Additional links:
Virtual Voice: https://www.bbc.co.uk/taster/pilots/virtual-voice-meet-the-band
Follow us:
LinkedIn: https://www.linkedin.com/company/amata-world/
Instagram : https://www.instagram.com/amataworld/
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108. Getting kids excited about education through XR, relevancy and reflection with Tim Limon
35:39||Ep. 108The next guest on our podcast for the XR week is Tim Limon, Founder and Company Director of Educate Aug. Educate Aug is at the forefront of transforming education through the creative integration of accessible and innovative technology. Specialising in augmented and mixed reality, they partner with schools and communities to develop engaging, interactive content; complimenting curriculums and resonating with today’s learners. Tim has over two decades of multifaceted experience in the educational and media industries. His current focus is on converging film, media, social media, augmented, mixed, and extended reality with standard educational practices. This approach aims to help the education sector recognise alternative, efficient approaches to learning, record-keeping, student engagement, and importantly, harnessing creativity within learning to foster closer relationships between education professionals and their students.In this episode, we discuss Tim’s background, his experience going from the creative industry to education, as well as his hopes and predictions for the future of XR and new technologies in education and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Tim:Online Portfolio: https://creative-portfolio-nqb23ze.gamma.site/ LinkedIn: https://www.linkedin.com/in/tim-limon-3b02022/Youtube: https://www.youtube.com/@timlimon5175TikTok: https://www.tiktok.com/@mitmilno4658To find out more about Educate Aug:Website: https://www.educateaug.co.uk/LinkedIn: https://www.linkedin.com/company/educate-aug/Instagram: https://www.instagram.com/educate_augTikTok: https://www.tiktok.com/@educateaugFollow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram: https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld107. The state of bias in LLM models today with Sarah Wyer
32:22||Ep. 107The next guest on our podcast for the AI week is Sarah Wyer, PhD Researcher of Bias in AI, LLMs. Her thesis focuses on identifying and mitigating gender and social class bias in large language models from an intersectional perspective. Sarah is passionate about diversity and enabling those from under-served backgrounds to develop a career in tech. She is a founding member of the Bias in AI research group (led by Prof Sue Black) and a Teaching Fellow in Computer Science at Durham University, she teaches computer science to students from under-served backgrounds at Durham University and is also a committee member of Durham University Women in Tech (DUWiT) and a Global Ambassador for WomenTech Network.In this episode, we discuss Sarah’s background, how she got into AI, her current research in possible biases in LLM models, as well as her hopes and predictions for the future of AI and her own research.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.If you’d like to check her recent paper, please follow this link https://link.springer.com/article/10.1007/s43681-024-00641-0To connect to Sarah:LinkedIn: https://www.linkedin.com/in/sarahwyerai/Twitter/X: https://x.com/wyersarahInstagram: https://www.instagram.com/sarah.wyer/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram: https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld106. Fusing sports and Web3 to create self-sustaining and impactful communities with Klemen Gradisar
28:43||Ep. 106The next guest on our podcast for the Web3 week is Klemen Gradisar, CEO and Co-Founder of Ballies. Ballies are NFT characters that grant you access to a metaverse life where everyone can be the next Star Athlete. Ballies has evolved into a comprehensive Web3 sports gaming platform, offering an array of innovative games and features, including a lend-to-earn mechanism. From soccer to American football and beyond, Ballies bridges the gap between Web2 and Web3, shaping player-driven experiences.In this episode, we discuss Klemen’s background, his experience going from the sport industry to Web3 and crypto technologies, as well as his hopes and predictions for the future of Web3 and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Klemen:LinkedIn: https://www.linkedin.com/in/klemengradisar/Twitter/X: https://x.com/KlemenGradisarInstagram: https://www.instagram.com/gradisarklemen/To find out more about Ballies:Website: https://ballies.gg/LinkedIn: https://www.linkedin.com/company/ballies/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram: https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld105. Interactive Theater for a Sustainable Future with Ben Yeoh
26:20||Ep. 105The next guest on our podcast to welcome the New Year for the Gaming/Metaverse week is Benjamin Yeoh, a theatre maker, podcaster and sustainability investor. Ben started his journey in theatre before moving into investing in sustainable companies. Today, he is combining both his passion for theatre and impact to create immersive games that encourage people to think about pressing climate and societal issues.In this episode, we discuss Ben’s background, his experience going from theatre to investing and now into games, as well as his hopes and predictions for the future of gaming and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.If you’d like to check his show, which is coming on the 8th Of January, please check this link - Death show:https://www.eventbrite.com/e/my-death-show-tickets-1092391625759To connect to Ben:Website: https://www.thendobetter.com/LinkedIn: https://www.linkedin.com/in/benjamin-yeoh-445133/Instagram: https://www.instagram.com/benyeohbenTwitter/X: https://x.com/benyeohbenBen’s podcast:https://open.spotify.com/show/0G6ujyE9r3SAGd9F6jp2TPFollow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram: https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld104. The challenges of being an independent artist with Hilang Child
32:10||Ep. 104The next guest on our podcast for the Creative week is Hilang Child (aka Ed Riman), London based Welsh-Indonesian singer, songwriter and drummer. Praised as a talent for rich textural arrangements, anthemic hooks, a “perfect pop-soul heart” (Monocle Magazine) and “ecstatic vocals” (Clash, 8/10), you may have heard his music on BBC Radio, editorial playlists on Spotify, Apple and Amazon or on TV shows on Netflix, BBC and Channel 4. In 2025 he is set to release a brand new album, following on from his two previous efforts on Bella Union Records.In this episode, we discuss Ed’s background, his experience in the music industry, where he gets the inspiration, diving deeper on how to break into the music industry without a burnout, as well, we cover his hopes and predictions for the future of the music industry and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Hilang Child:Website: https://hilangchildmusic.com/Apple Music: https://music.apple.com/gb/artist/hilang-child/720727736Spotify: https://open.spotify.com/artist/6W7HtQpeNPlDZ5eNv3xhDsInstagram: https://www.instagram.com/hilangchild/TikTok: https://www.tiktok.com/@hilangchildTwitter/X: https://x.com/hilangchildFacebook: https://www.facebook.com/HilangChild/Youtube: https://www.youtube.com/@hilangchildBandcamp: https://hilangchild.bandcamp.com/album/live-at-homeFollow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram : https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld103. Is 2025 the right year for XR? With Fabio Davide
27:56||Ep. 103The next guest on our podcast for the XR week is Fabio Davide, Founder and Head of Studio of Electric Sheep Studios and TEDx Speaker. Fabio is a veteran of the gaming and technology industry, experienced in the creation of AAA games, GaaS and Multiplayer experience. Fabio has worked at SEGA, MPG, Meta, Amazon and Microsoft. Some of his games include Total War: Warhammer, the Sonic Series, Hitman (2016) and the upcoming Mindseye and Everywhere from Build a Rocket Boy. At Electric Sheep Studios, they're pioneering the future of interactive experiences by uniting talents affected by industry layoffs. Their vision is to build a studio that prioritises empowerment and game delivery, demonstrating the synergy between human creativity and AI technology. In this episode, we discuss Fabio’s background, his experience working with XR, his background and passion for gaming, his thoughts on the current state of the XR industry for indie devs as well as his hopes and predictions for the future of XR and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Fabio:LinkedIn: https://www.linkedin.com/in/fabdav/TEDx Talk: https://www.youtube.com/watch?v=ry-OJE39xjoTo find out more about Electric Sheep Studios:Website: https://electricsheepstudios.co.uk/LinkedIn: https://www.linkedin.com/company/electric-sheep-games/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram : https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld102. Using AI to elevate brand storytelling with Andreas Fraunberger
32:46||Ep. 102The next guest on our podcast for the AI week is Andreas Fraunberger, Founder of Chim.ai and University Lecturer on GenAI and XR. At Chim.ai, the character-based animation video generator, they deliver AI solutions that go beyond automation to empower businesses with intelligent, creative tools tailored to your unique goals. In his past, Andreas helped International Clients like Red Bull, Wiener Staatsoper, RBI, not only break through the clutter but also create emotionally engaging content that drives very real product purchases and brand loyalty.In this episode, we discuss Andreas’s background, his experience working with AI, businesses and creatives, diving deeper on how AI can help businesses with storytelling, as well, we cover his hopes and predictions for the future of AI and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Andreas:Website: https://andreas.fraunberger.at/LinkedIn: https://www.linkedin.com/in/dr-andreas-fraunberger/Instagram: https://www.instagram.com/and.fraun/To find out more about Chimaira:Website: https://www.chim.ai/LinkedIn: https://www.linkedin.com/company/chimai/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram : https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld101. A discussion on Web3 legal landscape with Icon.Partners
28:04||Ep. 101The next guests on our podcast for the Web3/Blockchain week are Anastasiia Monarshuk and Alina Budz, experienced legal professionals from Icon.Partners, an Estonia-based international law company with a consortium of legal professionals, specialising in Global Tech and blockchain-based projects. Icon.Partners began its journey 12 years ago as a helping hand to Ukrainian and EU-based startups and tech companies, serving businesses currently across 40+ countries. They're innovators in the crypto sphere, and have become the first law firm in EEA that created NFT.Alina is a legal expert at Icon.Partners with 10+ years expertise in corporate structuring, taxation, IP, crypto, legal review and data protection. Anastasiia is a prominent lawyer with 4+ years, managing corporate & tax issues, legal council of tech and crypto projects, IP and contract law challenges of businesses.In this episode, we discuss Anastasiia’s and Alina’s backgrounds in the legal field, their journey with Icon Partners, their experience working with Web3 and Blockchain projects, and how Web3 can help with IP legal protection, as well as we dive into their hopes and predictions for the future of Web3 in the legal industry.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Anastasiia:LinkedIn: https://www.linkedin.com/in/anastasiia-monarshuk-0b318229b/To connect to Alina:LinkedIn: https://www.linkedin.com/in/alina-budz-3079b91a6/To find out more about Icon Partners:Website: https://www.icon.partners/LinkedIn: https://www.linkedin.com/company/pppp-ltd/Twitter/X: https://x.com/Icon_Partners_Instagram: https://www.instagram.com/icon.partners_official/Facebook: https://www.facebook.com/icon.prtnrsFollow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram : https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld100. Using the Web as the next platform for the Metaverse with Ericka Simon
36:57||Ep. 100The next guest on our podcast for the Gaming/Metaverse week is Ericka Simon, CTO and Co-founder of Libi Engine, which makes use of a custom-made 3D engine and blockchain technologies in order to build the technical foundations of Metaverses. Beside working in both automotive and energy industries in Japan and at Adobe, she also worked on the first native / Vulkan 3D engine for Android and got multiple grants for her work on 3D technologies. In this episode, we discuss Ericka’s journey, her background as an engineer, how she developed a career, her experience in tech, and her current projects, how Web3 can help evolve the gaming industry, as well as her hopes and predictions for the future of Gaming, Metaverse and her own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Ericka:LinkedIn: https://www.linkedin.com/in/erickasimon/To find out more about Libi Engine:Website: https://libi.xyz/LinkedIn: https://www.linkedin.com/company/libiengine/Twitter: https://x.com/LibiEngineInstagram: https://www.instagram.com/libi.xyz/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world/Instagram : https://www.instagram.com/amataworld/Twitter: https://twitter.com/amataworld