Always Blooming

Amy Balsters is THE Floral Coach with over twenty years of experience in all parts of the floral industry. She now teaches full time and is here to share everything she has learned as well as her well-researched creative processes that she passes down in all of her training and online courses. With all the changes in the flower world in the last decade, she brings us all back to the foundation of knowledge and humility being at the core of true, sustainable success.

Jon Gorski is an international event producer who helps plan multi-million-dollar events around the world. While many of his projects are protected by NDAs, he shares as much as he can in this episode about the event industry, entrepreneurship, and what life as a florist truly looks like on a global scale. Through his creative house, SSBB Creative, Jon builds teams for large-scale events and encourages us to advocate for our roles and our teams—ensuring excellence for the production and the client. Beyond his professional experience, Jon opens up about his personal mental health practices, the foundation that supports his growth, and how he continues to build the life and work he envisions for himself.

Puni Petals is a small business with a big following and shares all her thoughts on the digital space and the creative field. In a society where we glorify popularity and monetary success, Puni helps us get grounded on the fleeting things through life and how to remember that you are at the center of your business. We take a moment to realize work does not have to be everything for it to still be fulfilling and we get to reflect as a community on the humility it takes to be an entrepreneur with all its ups and downs. Thanks to Puni's vulnerability, we can all be honest with ourselves which ultimately leads to the real kind of success that can last a lifetime.

If you are a florist or flower lover then you have definitely already heard of the famous Fleuropean!!! Emily Avenson started one of the most famous flower workshops in the Belgium countryside from the most humble beginnings and you get to hear all of it here. We know her work and offerings from instagram photos and her website but this conversation takes it so much deeper so that you get the chance to really understand how she manages her garden, her guests, her personal life, and her own authentic creativity. I interviewed her in Belgium while being at one of her artist retreats myself so I could recommend first hand the incredibly unique experience. Fleuropean.com or @fleuropean

Ren MacDonald Balasia from Renko Floral is here to express the importance of recognizing the infinite standards of beauty in art and self expression. She designs from a place of respecting native land, like in her home of Hawaii, while honoring her own artistry. Her business was created from literally finding flowers in the cracks between concrete. We get to hear and relate to how this path is not easy...but worth it to explore the unknown and discover what true success really means.

In this episode we get to hear from Annie with Best Day Ever Floral Design who is one of the top wedding florists in Los Angeles! She shares her humble beginnings and how her hard work and dedication has paid off. This episode is amazing for florists who will get the inside scoop on how she runs her business from consultations to creations while also being vulnerable about the real hustle it takes to be an entrepreneur. She is one of the first designers in my career who proved to me this path is possible!