<h2>Episode 2 - Nick Chapin - Life in Limbo</h2> In Episode two of Alt. Ctrl. Create. Peter Urpeth talks with Nick Chapin, publisher of Limbo magazine. Limbo is a new arts and culture magazine, produced and published at the height of the pandemic lock-down in the UK. In changed times, Nick and the Limbo team have opted for a collective, profit-share approach and have assembled a unique blend of content that acts as a kind of time capsule for the period, a companion to the journey ahead, and an inspiration for a new way of doing things. The magazine features work by Vivienne Westwood, Peaches and Dan Fox among a stellar content list. Nick Chapin was Director of Publishing at Frieze magazine, and General Manager of Virtue, the commercial creative division of Vice. Limbo magazine can be found at:<a href=" https://www.limbomagazine.com" rel="noopener noreferrer" target="_blank"> https://www.limbomagazine.com</a> This podcast is produced in association with XpoNorth - the agency that supports the growth of creative business in the Highlands and Islands -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/xponorth.co.uk" rel="noopener noreferrer" target="_blank">xponorth.co.uk</a> Peter Urpeth is publishing sector advisor to XpoNorth, a pianist, journalist and film-maker with a passion for the innovation of small creative businesses -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/peterurpeth.com" rel="noopener noreferrer" target="_blank">peterurpeth.com</a> Podcast theme music - Dirt Rhodes by Kevin MacLeodLink:&nbsp;<a href="https://incompetech.filmmusic.io/song/3650-dirt-rhodes" rel="noopener noreferrer" target="_blank">https://incompetech.filmmusic.io/song/3650-dirt-rhodes</a>License:&nbsp;<a href="http://creativecommons.org/licenses/by/4.0/" rel="noopener noreferrer" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

Nick Chapin - Life in Limbo

In episode three of Alt. Ctrl. Create. Peter Urpeth talks with Meredith O'Shaughnessy, leading experiential marketer and brand strategist, and founder of the innovative agency the Meredith Collective. Once dubbed 'the pop-up queen of London', projects such as opening London’s first avocado-only restaurant just as the avocado was to go mainstream in the minds of eager consumers to the development of Rudolph’s Christmas Rage Room have confirmed Meredith as not only an industry disruptor but also a creative event specialist with a truly astonishing ability to foresee emerging trends in popular culture and to create experiences and events that are culturally relevant.&nbsp; Not content to simply respond to client briefs, with her company, the Meredith Collective, Meredith stages unique consumer events that have become hot-ticket retail opportunities for innovative and forward thinking brands.&nbsp; But, with the onset of the pandemic, experience marketing faced a unique challenge with digital emerging as perhaps the only viable marketing route for brands as the grip of lock-down became a reality. But for Meredith the events of the last few months have of course been recognised but the time is no ripe for companies of all sizes to revisit the concept of the 'phygital' - the blend of physical and digital marketing campaign activities and platforms - that create engaging, unique, enticing and rewarding journeys for customers and clients.&nbsp;&nbsp; In this episode you’ll hear some off-stage traffic noise, yep we are all working from home on zoom and it is not always possible to get the best recording environments. Acronyms - FMCG = fast moving consumer goods. You can connect with Meredith and the Meredith Collective at the website&nbsp;<a href="http://meredithcollective.co/" rel="noopener noreferrer" target="_blank">meredithcollective.co</a>&nbsp; This podcast is produced in association with XpoNorth - the agency that supports the growth of creative business in the Highlands and Islands of Scotland -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/xponorth.co.uk" rel="noopener noreferrer" target="_blank">xponorth.co.uk</a> Peter Urpeth is publishing sector advisor to XpoNorth, a pianist, journalist and film-maker with a passion for the innovation of small creative businesses -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/peterurpeth.com" rel="noopener noreferrer" target="_blank">peterurpeth.com</a> Podcast theme music - Dirt Rhodes by Kevin MacLeodLink:&nbsp;<a href="https://incompetech.filmmusic.io/song/3650-dirt-rhodes" rel="noopener noreferrer" target="_blank">https://incompetech.filmmusic.io/song/3650-dirt-rhodes</a>License:&nbsp;<a href="http://creativecommons.org/licenses/by/4.0/" rel="noopener noreferrer" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

Meredith O'Shaughnessy - Experiential marketing and the Phygital space

<h1>Episode 1 - Mark McGuinness - Navigating Uncertainty</h1> In episode one of Alt Ctrl Create, Peter Urpeth talks to poet and creative coach Mark McGuinness.This episode was recorded as the COVID-19 pandemic took hold, and this interview explores some of the approaches and strategies Mark recommends to sustaining creativity, developing new assets for your creative business and using curiosity to explore and inspire your business.This podcast is produced in association with XpoNorth - the agency that supports the growth of creative business in the Highlands and Islands - <a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/xponorth.co.uk" rel="noopener noreferrer" target="_blank">xponorth.co.uk</a> Mark McGuinness's coaching work is accessed via his website - <a href="https://lateralaction.com/" rel="noopener noreferrer" target="_blank">https://lateralaction.com</a> - and his podcast site - <a href="https://lateralaction.com/21stcenturycreative/" rel="noopener noreferrer" target="_blank">https://lateralaction.com/21stcenturycreative/</a> Also available on iTunes podcast as 21st Century Creative Mark's poetry website is at <a href="https://open.acast.com/markmcguinness.com" rel="noopener noreferrer" target="_blank">markmcguinness.com</a> Peter Urpeth is publishing sector advisor to XpoNorth, a pianist, journalist and film-maker with a passion for the innovation of small creative businesses - <a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/peterurpeth.com" rel="noopener noreferrer" target="_blank">peterurpeth.com</a> Podcast theme music - Dirt Rhodes by Kevin MacLeodLink: <a href="https://incompetech.filmmusic.io/song/3650-dirt-rhodes" rel="noopener noreferrer" target="_blank">https://incompetech.filmmusic.io/song/3650-dirt-rhodes</a>License: <a href="http://creativecommons.org/licenses/by/4.0/" rel="noopener noreferrer" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

Mark McGuinness - Navigating Uncertainty

In episode 4 of Alt Ctrl Create, Peter Urpeth speaks with Dan Fox, former editor of leading international art world journal, Frieze Magazine, and the author of two books published by Fitzcarraldo Editions. This podcast focuses on Dan's second book, Limbo, and its compelling relevance to creativity and creative business in the wake of the Covid-19 pandemic. Limbo is a book that very much confronts the orthodoxies of creative business and that is explored in this episode. In a world that demands faith in progress and growth,&nbsp;the book's jacket blurb states, Limbo&nbsp;is a companion for the stuck, the isolated, delayed, stranded and those in the dark. Fusing memoir with a meditation on creative block and a cultural history of limbo, Dan Fox considers the role that fallow periods and states of inbetween play in art and life.&nbsp; Limbo&nbsp;is an essay about getting by when you can’t get along. From the Headington Shark to radical behavioural experiments, from life aboard a container ship to Sun Ra’s cosmology,&nbsp;Limbo&nbsp;argues that there can be no growth without stagnancy, no movement without inactivity, and no progress without refusal.&nbsp; The interview brings out the relevance of Limbo not just as a fascinating cultural history of a deep concept, but how that concept can be a highly relevant, timely and productive tool for those coping in a changed world. On route, we also touch on the importance of the self-confessed polymath and of the self-aware dilettante, we discover who the real Father Ted of writing development really is, and what Dan has been watching on Netflix since the lockdown commenced. Dan Fox's author page on the Fitzcarraldo website, through which both my books are available<a href="https://fitzcarraldoeditions.com/authors/dan-fox" rel="noopener noreferrer" target="_blank">https://fitzcarraldoeditions.com/authors/dan-fox</a> And the "Limbo" audiobook is available here:<a href="https://fitzcarraldoeditions.com/shop/audiobooks" rel="noopener noreferrer" target="_blank">https://fitzcarraldoeditions.com/shop/audiobooks</a> Dan's band - The God in Hackney - are on Bandcamp:<a href="https://thegodinhackney.bandcamp.com/album/small-country-eclipse" rel="noopener noreferrer" target="_blank">https://thegodinhackney.bandcamp.com/album/small-country-eclipse</a> The website for his record label is here:&nbsp;<a href="http://junioraspirin.com/wp/" rel="noopener noreferrer" target="_blank">http://junioraspirin.com/wp/</a> This podcast is produced in association with XpoNorth - the agency that supports the growth of creative business in the Highlands and Islands of Scotland -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/xponorth.co.uk" rel="noopener noreferrer" target="_blank">xponorth.co.uk</a> Peter Urpeth is publishing sector advisor to XpoNorth, a pianist, journalist and film-maker with a passion for the innovation of small creative businesses -&nbsp;<a href="https://open.acast.com/shows/5e876854498811c656eb563c/episodes/peterurpeth.com" rel="noopener noreferrer" target="_blank">peterurpeth.com</a> Podcast theme music - Dirt Rhodes by Kevin MacLeodLink:&nbsp;<a href="https://incompetech.filmmusic.io/song/3650-dirt-rhodes" rel="noopener noreferrer" target="_blank">https://incompetech.filmmusic.io/song/3650-dirt-rhodes</a>License:&nbsp;<a href="http://creativecommons.org/licenses/by/4.0/" rel="noopener noreferrer" target="_blank">http://creativecommons.org/licenses/by/4.0/</a>

Dan Fox - The Good Fallow

The podcast for small creative businesses in challenging times

Alt. Ctrl. Create is a podcast created for creative businesses and creative individuals working in challenging and changing times, and is produced in association with XpoNorth. This podcast explores the insights and strategies needed by small creative businesses as they navigate the new normal of the Covid-19 era. This show is produced and presented by Peter Urpeth - peterurpeth.com

Alt. Ctrl. Create

Social Media

Follow

Your Hosts

Peter Urpeth