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Fragrance Peak: Macy's Beauty Secrets

Fragrance sales soar in December, with the US accounting for one-quarter of high-end perfume, cologne, and body mist sales. Macys beauty advisers, trained weekly, guide shoppers to perfect scents, even amid TikTok finds. A reporters hands-on training with Diors Virginia Dervil highlights the art of scent selling, emphasizing warm smiles, solo browsing, gift inquiries, and mid-range scent recommendations. Amid holiday shopping chaos, seeking a moment of calm can be the best escape. Checkout Solipillow.com

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