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Agent Monday - Real Estate Coach
Why content marketing is the best way to grow your real estate business
In real estate, you need a way to efficiently keep in touch with the vast majority of your audience who aren't looking to buy or sell in the immediate future, while you focus on the people moving right now.
Content marketing is a fantastic way to do this. It allows you to cost-effectively stay top of mind with everyone you have met throughout your career, along with people from networks you created before getting into the property industry. It's high-leverage, scalable, time-efficient and easy to set up. It also qualifies as soft-touch marketing, which is the ideal approach for clients who don't immediately require your services (but will do, one day).
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The best way to build a real estate business with a consistent, steady flow of income is to develop your own real estate newsletter. That way you can efficiently keep in touch with a large group of people while showing them you are THE go-to real estate expert in your local area.
Agent Monday is where you find your newsletter content. We are an exclusive content library for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business. Find out more at https://www.agentmonday.com/
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44. How to use social media to grow your real estate business
31:05||Ep. 44For post templates and other resources mentioned in this episode, visit our website:https://www.agentmonday.com/how-to-use-social-media-to-generate-listings/43. How to get off the real estate income rollercoaster
19:53||Ep. 43Ready to get off the rollercoaster? Are you sick of the inconsistent income that comes with a career in real estate?This episode is for you.For a written version of this guide, check out:https://www.agentmonday.com/breaking-through-to-your-next-income-tier/For our guide on creating your marketing plan, visit:https://www.agentmonday.com/marketing-plan-for-real-estate-sales-business/42. Ideas to improve your next real estate awards function
13:56||Ep. 42Real estate office awards have long needed a shakeup. Our industry is obsessed with ranking agents on only one variable - income. This usually means that every awards night you see the same people being celebrated.Many salespeople aren't motivated simply by money. They're motivated by doing a good job, helping others, being a team player and having a good life balance. As an industry, we are missing a golden opportunity to celebrate all the agents who add value to our teams, even if they don't consistently rank no.1 in sales.In this episode, we share 11 new award ideas to incorporate into your next awards function. By doing so, you'll be including members of your team who don't normally get up on stage.For a written version, visit our website: https://www.agentmonday.com/how-to-fix-real-estate-awards/Use this link to book a coaching call: https://www.agentmonday.com/book-personal-coaching/41. How much is an appraisal worth to your business?
09:45||Ep. 41For tips and strategies to grow your real estate business, visit agentmonday.com40. Kickstart Your Prospecting Action Plan
18:37||Ep. 40You can end this year on a high. You can breeze off into the Christmas holidays with a healthy bank balance, having achieved your business goals and solidified your position as THE local real estate expert in your area. But you have to take action now. If you want to have loads of sellable listings in 2 months' time, you need to put the work in this week and next week to make it happen.Real estate is all about delayed gratification. Actions we take now take weeks, months (sometimes years) to pay off. There are no shortcuts. You have to put in the work. However! You can be smart about the way you work. You can be as efficient and effective as possible and maximise the return on your prospecting time.Use this 2-week prospecting plan to kick-start your marketing and ramp up for a busy end to the year.To download the action plan and access other scripts and tools mentioned in this episode, visit agentmonday.comhttps://www.agentmonday.com/kickstart-prospecting-action-plan/39. How often should you email your database?
21:24||Ep. 39Buyers and sellers in your market are seeking knowledge right now that can help them make smart decisions. You can be the one who gives them that information. But how often should you keep in touch? How much is too much?In this episode, we answer that question and tackle the fear of rejection (unsubscribes) that comes with an email newsletter marketing approach.Email newsletters are still the most effective marketing method you can employ to generate listings. Why? They are high-leverage, low-cost, and time-efficient. You can contact thousands of people in a matter of minutes. You can find time to send an email newsletter even when your schedule fills up and other prospecting activities fall by the wayside.The challenge with email newsletters has always been, how do you come up with the content? Agent Monday members have access to 100+ pre-written, lead-generating, newsletter articles targeting sellers, buyers and investors. Join today for instant access.38. How to increase your listing capacity
34:34||Ep. 38The tools we learn in this market to increase our capacity without working more hours, set you up to earn massive money when the market rebounds. If you are used to holding 2-3 properties (or less), then you could easily triple or quadruple your income when the market improves, using the strategies you will find in this episode.To access the Agent Monday listing checklist and other resources mentioned, visit our website:https://www.agentmonday.com/how-to-manage-8-listings-at-once/To learn how to run vendor review meetings that generate price reductions, check out this guide:https://www.agentmonday.com/how-to-run-a-vendor-review-meeting/Use this link to book a coaching call:https://www.agentmonday.com/book-personal-coaching/37. Understand your target market and grow your income
11:07||Ep. 37To grow any business, you need to understand your target market. Specifically, you need to understand the problems your potential customers are trying to solve. If your marketing can speak to those problems and provide solutions, you're business will thrive.In this episode, you will learn how to cater your marketing to speak directly to the pain points of future sellers. This approach will set you up to build an attraction business with a steady flow of high-quality appraisal leads and minimal competition.Discover more tips to build an epic real estate business at: agentmonday.com36. How to win your next appraisal in the first 5 minutes
22:03||Ep. 36Appraisals and listing presentations are the ultimate job interview. Find out our top tips to win the business from the moment you walk in the door.Ready to level up your real estate career? Become a member at Agentmonday.comLooking for one-on-one coaching? Book a session with Andrew at our website: agentmonday.com/book-personal-coaching/