Share
Agent Monday - Real Estate Coach
Why content marketing is the best way to grow your real estate business
Ep. 35
•
In real estate, you need a way to efficiently keep in touch with the vast majority of your audience who aren't looking to buy or sell in the immediate future, while you focus on the people moving right now.
Content marketing is a fantastic way to do this. It allows you to cost-effectively stay top of mind with everyone you have met throughout your career, along with people from networks you created before getting into the property industry. It's high-leverage, scalable, time-efficient and easy to set up. It also qualifies as soft-touch marketing, which is the ideal approach for clients who don't immediately require your services (but will do, one day).
---------
The best way to build a real estate business with a consistent, steady flow of income is to develop your own real estate newsletter. That way you can efficiently keep in touch with a large group of people while showing them you are THE go-to real estate expert in your local area.
Agent Monday is where you find your newsletter content. We are an exclusive content library for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business. Find out more at https://www.agentmonday.com/
More episodes
View all episodes
How to bounce back when an offer falls over (Ep. 11 re-post)
16:28|In this episode, you will learn how to deal with the loss of an offer falling over, how to counsel your owners through this challenging time and how to market the property moving forward, to ensure you find another buyer as quickly as possible.To join Agent Monday and get a 10% discount, visit: https://www.agentmonday.com/podcast-listener-discountMembers receive our weekly newsletter loaded with tips to help you succeed, plus instant access to our entire marketing content library and premium Agent Advice guides featuring hundreds of scripts and templates to make your job easier.-----------------------------Are you looking for a speaker for your next training event?Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive."Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style." Chris Davies - Managing Director, Harcourts Platinum BlueHow to approach deadlines when you have no offers (Ep. 10 re-post)
18:01|One of the most daunting moments in any real estate career is fronting up to owners on deadline day with no offers. In this episode, I share scripts and strategies to help you survive and thrive in these critical situations.Visit AgentMonday.com to subscribe to our weekly real estate coaching newsletter and gain access to industry leading newsletter content.65. How to generate listings from buyer appointments
22:06||Ep. 65Learn how to leverage buyer appointments to bring more listing opportunities and referrals into your business.Links mentioned in this episode:What to do with all those email enquiries41-Step preparing for sale checklist giveaway templateAgent Monday pre-written articles targeting sellers-----------------------------Are you looking for a speaker for your next training event or conference?Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive."Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style." Chris Davies - Managing Director, Harcourts Platinum Blue64. How to get those old listings sold
20:15||Ep. 64It's great to have listings, but until the owners of those properties are ready to meet the market price-wise, you can be miles away from turning those for-sale signs into commissions. The key to moving listings from on-the-market, to sold, is vendor review meetings. In this Agent Advice deep dive, we take you through the Vendor Review Meeting process step by step, with detailed scripts you can use to secure price reductions immediately.In the members-only version, we have extra scripts and a downloadable agenda, providing you with a framework to make the most of these all-important meetings.If you are frustrated with listings that are proving hard to sell, spend more time face-to-face with the owners, asking the right questions. That is the fastest way to secure progress.For the detailed version of this guide, visit: https://www.agentmonday.com/how-to-run-a-vendor-review-meeting/63. Selling owners on listing in Winter
11:18||Ep. 63In this episode, we help you explain to owners why listing their home in Winter can work to their advantage.Owners who choose to sell in winter often benefit from having very little competition (in the form of similar houses for sale). They find the pool of available buyers are more focused on their property, as there isn't a huge influx of other, new options coming on the market each week.Check out our Content Club newsletter article, which covers this topic. Share it with your database and have it available at your open homes to generate more listings this coming Winter: https://www.agentmonday.com/why-winter-can-be-a-great-time-to-sell/Are you looking for a speaker for your next training event or conference?Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive."Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style." Chris Davies - Managing Director, Harcourts Platinum Blue62. Three pillars of an attraction real estate business
10:48||Ep. 62The experience of working in real estate changes entirely when we go from hunting for business, to attracting opportunity. Owners who seek you out because of your market profile are more willing to take your advice, invest in marketing, take on board feedback on price, and generally do what needs to be done to get their home sold.To access the full guide, including tips for improving each of the three pillars in your business. visit: https://www.agentmonday.com/three-pillars-of-an-attraction-real-estate-business/ (full access for premium members only)61. How to handle complaints
22:40||Ep. 61It's impossible to please everyone. Inevitably, no matter how good you are at real estate, you will have situations where clients are frustrated with an outcome, process, situation or aspect of a property. When clients bring those situations to your attention, they are providing you with a golden opportunity to protect your reputation and business moving forward.60. How to run a 5 star open home
13:56||Ep. 60Use these tips to make sure your open homes stand out from the rest and keep in mind, these ideas could be used to improve your one on one buyer viewings too.Are you looking for a speaker for your next training event or conference?Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive.------------------"Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style."Chris Davies - Managing Director, Harcourts Platinum Blue59. Strategies to engage and motivate your real estate sales team
28:13||Ep. 59Managers often believe their salespeople should be motivated enough by the idea of earning commissions. But for many, this job is about a lot more than just money.Money is an extrinsic motivator, but there are intrinsic sources of motivation that are arguably more powerful than financial incentives. Things like a sense of belonging, the desire to prove something, helping and supporting each other, and sharing certain values.In this episode, we run through strategies that will help motivate your team to reach new levels of success while tapping into the power of intrinsic motivation.------------------Are you looking for a speaker for your next training event or conference?Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive.------------------"Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style."Chris Davies - Managing Director, Harcourts Platinum Blue