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Headless Commerce. Is it right for your eCommerce business? | #003

Season 1, Ep. 3

In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. 


Common questions answered in the podcast include: 

  • What is headless commerce?
  • What are the pros and cons of a headless model? 
  • How do you know if headless is right for your business?


A full transcription of the episode can be found on the 12HIGH website


Links from the episode 





Koala headless case study

Shopify reaches 1b merchants


This episode was brought to you by…  


Shopify Plus. Our friends at Shopify Plus power some of the world's fastest-growing brands including JB HiFi, Koala and Kylie Cosmetics. The average growth rate for Shopify Plus customers is 126%. Massive! Shopify Plus has just released a really great Holiday Pre-Season Playbook which is well worth checking out. Visit shopifyplus.holiday/au to download the guide. Massive thanks to Shopify Plus for being the inaugural partner of Add to Cart.


About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


About your co-host: Josh Newport from Shopify Plus

Josh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social. You can contact Josh on LinkedIn


Contact Us

Please contact us if you: 

  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better

Email nathan@12high.com.au. We look forward to hearing from you!


Interested in more eCommerce news and insights? 

Sign up for free to 12HIGH’s HIGHmail newsletter to receive regular eCommerce news. Highlights include the ‘This Month in eCommerce’ mail which updates you on everything you need to know to keep you up to date in the fast-moving world of eCommerce. Subscribe here.

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