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In this checkout episode, Kerryn and Aaron Langer, founders of Arms of Eve, an Australian jewellery brand, share how they balance the demands of running a business as a couple. We dive into their weirdest online purchases (including an inflatable unicorn and a device for escaping submerged cars!), and why Mecca is their favourite retailer. Kerryn and Aaron also share their essential tech tools, their favourite podcast, and what they believe is the future of retail.Links from the episode:Allbirds leads with ethics: Aaron is inspired by this retailer and their sustainability focus which doesn’t compromise on style.Huge fan of Big Magic: A must read by Elizabeth Gilbert, to unlock creativity and pursue ideas without fear.Arms of Eve Website: Accessories that celebrate beauty, defies trends and spans seasons.Check out our full-length interview with Kerryn and Aaron:Building a Multi-Generational Brand: Insights from Arms of Eve’s Founders | #431About our guests : Kerryn Langer and Aaron Langer from Arms of Eve. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.Creative leader with experience across media, music, marketing & ecommerce. Aaron is now leading business strategy and growth for Arms Of Eve.About your host: Nathan Bush is the host of the Add To Cart podcast and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market.Links from the episode:IAB 2024 Ecommerce Report IAB 2024 Talent ReportIAB Australia Website: Explore industry reports, resources, and the latest trends in digital advertising.Gai Le Roy on LinkedIn: Connect with Gai Le Roy to follow her insights and industry updates.What you’ll learn:How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guestGai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.About your host: Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy. Links from the episode:Delivering Happiness on Amazon: A must-read on customer service and company culture by Tony Hsieh.Rocket Fuel on Amazon: Essential reading for understanding the roles of visionaries and integrators in business.Sephora Australia: A retailer that inspires Stacey in their brand communication and product presentation.Lust Minerals: Explore their range of products and participate in quizzes and consultations.Lust Minerals Beauty School: Access educational content and free downloads related to skincare and beauty.Stacey Hollands’ Instagram: Follow Stacey for beauty insights and updates from her farm life.Check out our full-length interview with Stacey:From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429About our guestStacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, Nathan Bush revisits two of the most popular guests from last year: Simon Beard, co-founder and former CEO of Culture Kings, and Hannah Udina from Shopify. They dive into the latest retail and e-commerce trends for 2024, exploring everything from the importance of mastering ad accounts to the power of omni-channel experiences. Simon and Hannah share practical insights on how to stay ahead in a rapidly evolving market, discussing new tools like Shopify’s YouTube integration, the significance of content creation, and the art of crafting the perfect ad hook.Download Shopify’s 2024 Australian Retail Report for free. What you’ll learn in this episode:How Simon Beard’s daily involvement in ad accounts directly correlates with higher profitability and why delegating ads might be costing you money.The exact steps to turn your physical retail stores into content hubs that drive online sales, as demonstrated by Culture Kings.Why the first three seconds of your ad are critical, and Simon’s insider tips on increasing your ad’s hook rate to capture and retain audience attention.About our guestsHannah Udina is a seasoned eCommerce and IT professional with a decade of experience, specialising in Payments and Platforms. At Shopify, Hannah partners with agencies to expand their footprint within the Shopify ecosystem while passionately advocating for women in technology.Simon Beard is the co-founder and former CEO of Culture Kings, a global streetwear brand that grew from a single market stall to a $600 million empire. Known for his innovative approach, Simon is also a seasoned investor and serves on the board of a.k.a Brands.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Get in touchPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.What you'll learn in this episode: The critical mistake that nearly pushed Hero Packaging into voluntary administration.How customer demands led Hero Packaging to take control of their entire manufacturing process.Anaita’s strategy for maintaining a growth mindset while keeping a close eye on profitability.The surprising approach Anaita takes to social media, and why she ignores follower counts.Links from this episode: Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.How to Sell Anything Online on Amazon. Check out Anaita's latest book, a bestseller in the Business category.Marketing ATM Podcast. Listen to Anaita's podcast where she discusses marketing, e-commerce, and business trends.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guest: Anaita Sarkar, CEO and co-founder of Hero PackagingAnaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders.

Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.  Links from the episode:Superintelligence by Nick Bostrom - Book on AI and existential risk: Available at bookstores or online11ElevenLabs - AI-powered voice generationWait But Why - Blog series on AIThe Original Poop Knife - You work this one out. Check out our full-length interview with Jessie: Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427About your co-host: Jesse Richardson from Kitted Thinking ToolsStarted as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech.Links from the episode:Plant With WillowThis episode was brought to you by…  Deliver In PersonShopify PlusQuestions answered:With over 51 million sensor readings collected, what surprising or unexpected insights have you discovered about plant care?Who is your typical customer today, and how has your target audience evolved since you first launched?Can you tell us the story behind your retail partnership with Bunnings?About your guests:Jared Carlin from Plant With WillowJared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth.You can contact Jared at LinkedInJames Shamim from Plant With WillowJames is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas.You can contact James at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you!

In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience.Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell  his story and create trust before securing the sale. Links from the episode:Order EditingQuestions answered:What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Hamish McKay from Order EditingHamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only  22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie.You can contact Hamish  at LinkedIn