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Active Ingredient Podcast
Lily Geiger on Creating Figlia, Navigating Loss, Working with Friends and Finding Identity Beyond Your Brand
This week's episode is with someone who I would 10000% put in the bucket of a founder who is also an artist. Someone who has and is actively alchemizing her pain and grief into both her purpose and her brand while creating beauty and connection in all that she does. We have Lily Geiger on the show today who is the founder of Figlia - an inclusive non-alcoholic aperitivo alternative that was born out of her desire to serve both humans who actively struggle with alcohol addiction by creating a non-alc product that did not taste like alcoholic beverages that we know as well as humans who are simply not wanting to drink as much but want to have a delicious alternative that feels special to drink out or at home. I fall in that second camp of people who simply feel better drinking way less and am so grateful for brands like Figlia that are meeting us where we're at, creating products we are proud to drink/be seen with, and just make it cool and acceptable to choose products that are better for you.
In this episode we get into Lily's story living with a parent who struggled and lost his battle with alcohol addiction - what that's taught her, the grieving process, leaning on family, alchemizing pain into purpose and now this product, how it's changed her outlook on life and why she created Figlia. We also get into making sure we have a strong sense of our identity outside of the brands we are building and how that separation has helped keep her grounded and on path.
From a branding/launching perspective we're getting into who exactly she's serving, how she bootstrapped to start and has built this business with her best friends, what marketing channels have worked, where she comes alive the most and of course - her process of remembering and returning to her child-like Self.
If you want to try Figlia, here is their store locator: https://drinkfiglia.com/pages/stockists
Link to YouTube: https://www.youtube.com/@sophieiweill
Link to Sophie's IG: https://www.instagram.com/sophieiweill
Link to Active Ingredient's IG for clips: https://www.instagram.com/activeingredient
Link to Figlia: https://drinkfiglia.com/
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Boxing as a Tool to Physically Process Rage with Alberto Ortiz of Work Train Fight
59:25|This week's episode is all about the importance of acknowledging, confronting, processing and moving rage and/or anger through and out of the body. And we're specifically talking about doing this through the tool of boxing. I brought my boxing trainer on, Alberto Ortiz, who is the founder of Work Train Fight - a boxing gym in soho in New York where I have boxed with him for 10 years - to talk about what boxing is actually doing on a deeper level and how it's such a potent tool when it comes to processing tougher emotions, liberating yourself and becoming more and more aligned, integrated and embodied. In this episode we're talking about how boxing saves lives, why confronting your darker tougher emotions and parts of ourselves is so important and liberating, the importance of letting yourself be seen and using your voice, and why keeping you fighting spirit alive. For my New York listeners, Alberto let me know he is offering Active Ingredient listeners a complimentary 1:1 boxing session at his gym which is truly life changing. I simply cannot recommend it enough! Enjoy <3 Link to Work Train Fight: @worktrainfightLink to Alberto Ortiz: @aortiz1111Link to my IG: @sophieiweillLink to Active Ingredient's IG: @activeingredientVolume Levels + Refinement
15:37|Solo reminder on continuing to discern what to turn the volume up and down on pending on where you're currently at <3 My IG: @sophieiweillActive Ingredient IG: @activeingredientConnect to the Feeling as Often as You Can
12:39|Here's a reminder solo on choosing to connect with the feeling and not holding so tightly onto what it looks like. And choosing the feeling over and over again as much as we can until we close the gap. My IG: @sophieiweillActive Ingredient IG: @activeingredientReminder That It's Safe To Slow Down
11:08|Hi friends! Here's a little solo around the gifts of slowing down and a reminder that it's actually safe to slow down. Hope you enjoy and that you find pockets of slowing down too. Big hug!! xx SophieLink to my IG: @sophieiweillLink to Active Ingredient's IG for clips/inspo: @activeingredientLink to Piano Piano's IG: @pianopianoHow To Create, Connect & Express Yourself Freely Through Play with Piera Gelardi
54:38|I love this episode !!!! We have Piera Gelardi back on the show for her second round talking all things play and her debut book, The Playful Way: Creativity, Connection and Joy Through Everyday Moments of Play. We're talking about how/why we forget our playful nature and how to slowly slowly return, we're talking cringe, vulnerability, how to lead with authenticity and so much more. The book: The Playful WayPiera's IG: @pieraluisaMy IG: @sophieiweillActive Ingredient's IG: @activeingredientDon't Waste Good Rage
18:25|Did lil solo all about using all of the fire from rage to actually break through to your next phase and create something beautiful. Also on YouTube: https://www.youtube.com/@sophieiweillMy IG: @sophieiweillActive Ingredient IG: @activeingredientProtecting Creativity, Visibility Fears & Building With Integrity With Tonya Papanikolov
53:51|I'm joined by Tonya Papanikolov, founder of Rainbo, for a conversation on visibility, creativity, slowing down, building with integrity, and learning to trust yourself through every season of growth. We talk about the fear of being seen, what happens when life calls you inward, the tension between freedom and responsibility, feminine vs. masculine energy in business, aging, beauty, Human Design, and how to know when to stay the course vs. pivot. This felt less like an interview and more like two projectors having a very honest conversation about what it means to build a life and business that actually feels true.Active Ingredient listeners can get 15% off Rainbo with code ACTIVE. Try the Fungki it's soooo good <3 To connect:@sophieiweill@activeingredient@tonyapapinikolove@rainbomushroomsAccount mentioned: @creativeliving.worldTimestamp00:00 Intro06:45 AI, protecting the humanity in your brand and why resonance matters more than ever15:12 Visibility, fear of being seen & creative paralysis24:08 The freedom/responsibility paradox of success32:40 Human Design, being projectors & magnetism vs. forcing41:15 Aging, beauty culture, Botox & creative life force52:20 Feminine energy, business building & delegation1:02:11 Rest, sabbaticals & reconnecting to yourself creatively1:11:43 Knowing when to stay, pivot, pause, or let go1:20:04 What lit us up as little girls & remembering your essenceReturning to the Things You Love
32:40|HI friends!!! We are BACK. I missed this/you so much. Talked about a lot in this one - timestamped below <3 (00:00) — being back + seasonality(09:00) — re-intro + Nude Nation + Piano Piano background(16:00) — what “active ingredient” is and has been about(31:00) — life update: moving back to Miami (37:00) — the new cover art + my grandmother + the lotus + what it represents(47:00) — visibility + fear of being seen(57:00) — self-trust + seeing yourself first(1:02:00) — founders are artists + creating from truthCalibrating to Peace and Learning to Receive with Florencia Fridman of Cacao Laboratory
57:58|I'm joined by the powerful and magical force that is Florencia Fridman, co-founder of Cacao Laboratory (my favorite cacao brand that has changed my life) and cacao guide/educator. In this episode we're talking about the medicine of cacao and working with the plant to help heal and open your heart, calibrating to new levels of peace, learning to receive (why is this so hard lol?), how shifting from caffeine to cacao has helped me so much with creating from a grounded place and we get into all things building an intentional and rooted brand while also thinking of scaling to serve the masses. A very complete AI episode <3 Love love it. Link to Florencia's IG: https://www.instagram.com/florencia.fridman/Link to Cacao Lab's IG: https://www.instagram.com/cacaolaboratory/Link to Cacao Lab's website: https://cacaolaboratory.com/You can find Cacao Lab at Alchemist Kitchen in NYC! Link to my IG: https://www.instagram.com/sophieiweill/Link to Nude Nation's IG: https://www.instagram.com/nudenation/Link to Nude Nation's site: https://www.nudenationrelations.com/