A Little Thing Called Marketing

In this EpisodeJab Jab Jab Right Hook !So what’s a Jab?What’s a right hook?When to throw a right hookContent is King but Context is GodConnect with Darren on LinkedIn

In this EpisodeA warning That question - How do I get to the top of googleHow google works and how they make their moneyWhat are algorithm updates anyway Types of SEOWhat is google looking for on your site?Bounce rateThe work we now need to do

In this EpisodeContent Opportunity MindsetWhat is COMCase studiesContent marketingDocumenting your process

Email isn’t dead. Far from itIn fact, email marketing is just as profitable as it ever was. It’s a great way to connect with your audience and build a relationship with them.If you implement the advice and tips from this podcast into your future email campaigns, you’ll have an audience who are looking forward to receiving your emails instead of viewing them as spam or ads.I’m no GDPR expert which is why I’ll be dealing with the Strategy, Tactics and Tools and leave the compliance information to Eileen.Special Guest – GDPR Trainer & ConsultantEileen IrelandEileen has had a varied career working predominantly in the legal and insurance fields and had her own Private Investigation business for a few years-just in case she looks familiar to any of you!

In this EpisodeSocial Media Savvy?Do I even need a Website?Is Traditional Marketing Dead?Branding & PositioningMarketing Strategies MatterSuccessful Email MarketingContent MarketingTo blog or not to blogPodcasting as a Marketing Strategy

In This Episode What is a Podcast :)What isn’t a Podcast How to find podcastsAre podcasts an effective marketing toolIs it a big undertaking?Is it expensive to set upHow to pick a titleThe podcast graphicWriting the podcast description Are podcasts about selling something Choosing content How to make a podcast stand out How often should we put out a podcastHow long should an episode beThe best thing about podcasts How long do you keep a podcast going How to market your podcastHow to pick a guest Are they a good alternative to videoAre they more effective than blogs Are podcasts a good source of website traffic?Is a podcast a good long-term asset to have for your business

In This EpisodeWhat is a BlogShould all companies have a blog?How to be consistent with bloggingDo you need a copywriter?What works?How important is your blog post title?Should we sell through blog posts?Blogs and calls to actionBlogs to promote other marketing Blogs and storytellingHow to Get the most out of your blogKeyword stuffingBlog Post GraphicsBlog and googleWho writes the blogs?Blog posts and your websiteBacklinksHow to use blogs to attract new clientsBlogging pros and cons