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Constance Schwartz-Morini is co-founder CEO of SMAC Entertainment, a talent management firm, business incubator, and Emmy-nominated production company she co-founded with Michael Strahan in 2011.

Her career spans more than three decades across sports, entertainment, music, and media. She has developed the modern playbook for how athletes and entertainers navigate their multifaceted careers while developing businesses and strategic partnerships that expand reputation and onboard new audiences.

Schwartz-Morini got her start at the NFL, serving in various roles across television programming, sponsorship, events, marketing, and player engagement. After 10 years at the NFL, Schwartz-Morini joined The Firm, creating their strategic marketing and sponsorship division. For nearly a decade, she managed Snoop Dogg, elevating his prominence as a multi-platinum selling rapper, singer, songwriter, producer, and entrepreneur. She helped him launch the Snoop Youth Football League, from which dozens of participants have continued their playing careers at Division 1 institutions and more than a dozen have made it to the NFL.

At SMAC, Schwartz-Morini and her team manage Erin Andrews, three Pro Football Hall of Famers: Michael Strahan, Tony Gonzalez, and Deion Sanders, as well as Curt Menefee, Brian Orakpo, Michael Griffin, Camille Kostek, Brie Bella, Nikki Bella, October Gonzalez, Snoop Dogg and Shante Broadus, Bryan Hynson, and Wiz Khalifa. She is the engineer behind Michael Strahan transitioning his career from a Super Bowl Champion to an Emmy-winner, entrepreneur, New York Times best-selling author, and one of America’s top media personalities today. She is a co-founder of The Michael Strahan Brand – a lifestyle company that includes top-selling clothing and accessories lines and a licensed NFL line. She also orchestrated the launch of Erin Andrews’ sports-licensed apparel collection, WEAR by Erin Andrews.