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Radioinfo Podcast
News and interviews from the radio and audio industries from trade publications www.radioinfo.com.au and www.asiaradiotoday.com
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11. AUDIO ACADEMY | Stop Writing For The Client, Start Writing For The Customer
11:02||Season 1, Ep. 11For more than 30 years, Geoff Bickerton has been helping businesses create radio advertising that actually works. But after thousands of commercials, his philosophy has become remarkably simple:Stop writing for the client and start writing for the customer.In this episode of Audio Academy, Geoff shares why so many ads miss the mark - not because they're badly written, but because they're focused on the wrong audience. Rather than filling 30 seconds with everything a business wants to say, Geoff believes the best advertising starts by asking one question: What does the customer actually want to hear?Throughout the conversation, Geoff explains why advertisers often talk about the wrong things, how to avoid turning commercials into shopping lists, and why the most effective campaigns focus on one person, one message and one clear outcome. He also shares practical advice on handling difficult briefs, working directly with clients, using humour effectively, and the simple writing principles that have guided his career.
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5. Kyle Sandilands talks to radioinfo about his return to breakfast radio
34:35||Season 4, Ep. 5Language warning: Kyle uses the F word... a lot! Kyle Sandilands is developing a new style of radio show in a new delivery format. Will it be successful?If income and potential audience are two of the success measures, it’s already a success. The new show has already banked close to $2 million from “tens of thousands” of pre-paid subscriptions. Subscribers will be part of Kyle’s community and he will be offering them big prizes in return for their loyalty.In a wide ranging conversation with Kyle, radioinfo’s Steve Ahern explored the professional aspects of his new radio show.What's Kyle been doing since he was 'fired'Why did he settle with ARN?Am I really the arsehole they say I am?The last months of the KIIS Kyle and Jackie O showThe $2 million deal, Ciaran Davis' part in it, and why it fell apartThe new team - I llike a fun environment with really good people without problems like middle managementThe new show: what will it sound like, the new platform?How will Kyle's listeners win diamonds, cars and houses? I want to give it back to the people who use the app.I've lost weight, I won't be taking sickies on the new showMusic for the new showThe bogan Eastern Suburbs listeners in a Bentley who love Kylewww.radioinfo.com.au
10. AUDIO ACADEMY | Connection Over Perfection The Evolution Of Voiceovers
10:06||Season 1, Ep. 10The hard-sell announcer voiceovers that once dominated radio and television ads have gradually been replaced by something much more conversational. Today, audiences don't want to feel like they're being sold to - they want to feel like someone's talking directly to them.After more than two decades behind the microphone, Anna has voiced everything from national ad campaigns to corporate narration and educational content. Along the way, she's seen trends come and go, technology transform the industry, and home studios become the norm.We caught up with Anna to talk about what makes a voiceover sound authentic, how she approaches every script, the biggest mistakes new voice actors make, and why she believes human connection will always have a place - even in the age of AI.
9. AUDIO ACADEMY | Ralph van Dijk on Being Boring In Advertising
17:13||Season 1, Ep. 9If you've spent any time around radio advertising, podcast advertising, or commercial audio production, you've probably come across Ralph van Dijk.As the founder of Eardrum, Ralph has spent more than three decades helping brands create audio that captures attention, changes behaviour, and drives results.We sat down with Ralph to talk about listener psychology, copywriting, voice casting, sonic branding, and why so many audio ads are forgotten the moment they finish.
8. AUDIO ACADEMY | Britt Dolbey on Building High Performing Teams and Why Culture Matters
11:47||Season 1, Ep. 8As Head of Production Coordination at Abe's Audio, Britt oversees a team that handles 100+ incoming projects daily, manages voiceover casting, coordinates production workflows, and helps ensure everything is delivered on time and on brief.We talked with Britt to talk about building team culture, managing remote teams, casting voiceovers, handling client briefs, and what it takes to keep a team running smoothly under pressure.
7. AUDIO ACADEMY | Jerimiah Busniak on Creative Tension and Building Tools That Save Producers Time
14:21||Season 1, Ep. 7From regional WA radio through to some of the country's biggest breakfast and drive shows, Jeza has built a career around creating audio that grabs attention and tells stories. Today, he's also building tools that are helping audio producers save hours every week.We sat down with him to talk about these tools, his experience in audio production, creating great commercials, and breaking creative rules.Find out more about AudioSnag at https://audiosnag.org/
6. Audio Academy | Spotifys Prithi Dey on Building Better Podcasts in 2026
16:10||Season 1, Ep. 6Prithi Dey has an extensive background in music, publishing, and branded content. Currently Head of Podcasts AUNZ at Spotify, she plays a pivotal role in shaping creator strategies and driving podcast growth for one of the world's largest streaming platforms.We sat down with Prithi to talk about podcast audience growth, video podcasting, monetisation, discoverability, creator strategy, and why podcasting in 2026 looks completely different to a few years ago.