Radioinfo Podcast

What makes a podcast worth coming back to?Journalist and RMIT educator Stephanie Corsetti believes it's the three C's - Content, Chemistry and Consistency.In this episode of Audio Academy, Steph shares what she’s learnt from a career spanning community radio, the ABC, SBS and education. She explores the importance of consistency, chemistry and authentic content, why niche podcasts can build loyal audiences, and whether every podcast really needs video.Steph also shares her advice for anyone thinking about starting a podcast, the value of practical experience, and why there’s still plenty of room to specialise in audio.

Eddie Bye has spent over 30 years working across radio, voiceover and commercial production, and in this episode of the Audio Academy he shares the lessons he's learnt along the way. From building better voiceover demos and directing authentic performances to producing award-winning commercials and using AI as a creative production companion, Eddie offers practical advice for anyone looking to create commercial audio that connects with listeners.

Award-winning copywriter and voiceover Tam Heinjus believes the best radio commercials have one thing in common: they put the listener first.In this episode of the Audio Academy, Tam shares the lessons she's learnt from more than two decades in commercial radio, from hearing the ad that inspired her to join the industry through to creating award-winning campaigns that rely on the power of theatre of the mind. Along the way, she explains why silence can be one of the most effective creative tools, how to avoid falling into the trap of "ad speak", and why rewriting is where great copy really comes to life.Whether you're writing commercials, recording voiceovers or looking to sharpen your creative thinking, this conversation is packed with practical advice on crafting audio that sounds more natural, connects with listeners and leaves a lasting impression.

Building a successful podcast takes more than great content. According to podcast producer Lize Ratliff, the shows that stand the test of time are those that create a genuine sense of community among their audiences.In this episode of the Audio Academy, Lize shares her journey from Mamamia intern to podcast producer, reflects on the early days of Australian podcasting, and explains why community has become one of the biggest drivers of podcast growth. She also discusses the importance of production quality, why not every podcast needs to become a video pod, and how creators can make smarter decisions by focusing on the way their audience actually listens.Whether you're launching your first podcast or looking to grow an existing one, this conversation is full of practical advice on creating shows people want to come back to.

In this episode of the Audio Academy, radio producer and voice actor Cass Aldridge shares what she's learnt from more than 25 years working in commercial radio. From building believable environments with subtle ambience to directing voiceovers and recording clean audio, Cass explains why getting the fundamentals right can make the biggest difference to the finished product.She also talks about life as both a producer and a voice actor, and why experience has taught her that sometimes the simplest production choices have the greatest impact.Whether you're producing commercials, recording voiceovers or just starting your career in audio, this conversation is packed with practical advice that will help you create audio people enjoy listening to.

For more than 30 years, Geoff Bickerton has been helping businesses create radio advertising that actually works. But after thousands of commercials, his philosophy has become remarkably simple:Stop writing for the client and start writing for the customer.In this episode of Audio Academy, Geoff shares why so many ads miss the mark - not because they're badly written, but because they're focused on the wrong audience. Rather than filling 30 seconds with everything a business wants to say, Geoff believes the best advertising starts by asking one question: What does the customer actually want to hear?Throughout the conversation, Geoff explains why advertisers often talk about the wrong things, how to avoid turning commercials into shopping lists, and why the most effective campaigns focus on one person, one message and one clear outcome. He also shares practical advice on handling difficult briefs, working directly with clients, using humour effectively, and the simple writing principles that have guided his career.