Making Scents Make Sense

With 8,000+ fragrance launches per year, consumers have never had so much choice. Whilst choice is great, it can be tricky to cut through all that olfactory noise and know where to start when discovering new fragrances. Enter KAORIUM and The Scent Sommelier™, whose aim it is to make fragrance discovery easier using AI technology. In this episode I speak with KAORIUM CEO, Ben Janoušek all about the large language model at the heart of their technology and how it is used, not as a replacement for sales staff, but as a tool to enhance their interactions with consumers, leading to richer customer experiences.You can find out more about KAORIUM on the brand's website: https://www.kaorium.com/Follow KAORIUM on instagram: https://www.instagram.com/discoverkaoriumBen's emotional connection scent is Polo Sport Extreme by Ralph Lauren.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Sophie King went from being a fragrance creator on YouTube to starting her own fragrance brand, SOKI LONDON. She is a fragrance lover who turned her passion for perfume into a career. Her fragrances have "main character energy" (her words, not mine) and she's worked with British perfumers to create a unique fragrance brand that caters to people who love scents with bold personalities. In this episode, Sophie talks about her journey from YouTuber to brand founder, where her love of fragrance started, the challenges of starting a fragrance brand, and how being a part of The Fragrance Foundation UK's Next Gen Accelerator Programme has helped her develop her business.You can find out more about Sophie and SOKI LONDON on the brand's website: https://sokilondon.com/Follow the brand on instagram: https://www.instagram.com/sokilondon/Sophie's emotional connection scent is Jimmy Choo Eau de Parfum.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Dimitri Weber is not your typical fragrance brand founder. Born in Belgium, he worked in the fragrance industry at brands like Cartier and YSL before finding himself making a home all the way down under in Australia. For his brand, the unique Goldfield & Banks, it's the natural botanicals of the Australian continent that form his inspiration. In this episode Dimitri and I chat all about his adopted home and how its flora and fauna, which often feel alien and unique, serve as constant inspiration. We also chat about the brand's most recent launch, the delightfully rich, powdery and textural Tales of Amber, and how he and perfumer Suzy le Helley dove deep into their olfactive imagination to reimagine the scent of New Zealand ambergris.You can find out more about Dimitri and Goldfield & Banks on the brand's website: https://www.goldfieldandbanks.com/Follow the brand on instagram: https://www.instagram.com/goldfield_and_banks_australia/Dimitri's emotional connection scents are Acqua di Parma (assorted), Ambre Sultan by Serge Lutens, Eau Sauvage by Dior, and Eau Dynamisante by Clarins.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Lucy Sun is a fragrance content creator who has formed a community of scent lovers online through their popular Nosevember series. It's their aim to make fragrance accessible and relatable simply by talking about it. In this episode we talk about how to create community on social media, how their Nosevember series has changed over time, and how queer history and fragrance overlap.Follow Lucy on instagram: https://www.instagram.com/smell.the.artworkLucy's emotional connection scent is Le Mat by Mendittorosa.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Alexandra Roos co-founded the unique fragrance brand Roos & Roos with her mother, Chantal Roos. Chantal is an industry legend who is responsible for the creation of iconic, blockbuster scents such as YSL's Opium, Issey Miyake's L'Eau d'Issey and Jean Paul Gaultier's Le Mâle. Alexandra is a trained musician, songwriter and composer and alongside Chantal, she has crafted a really special brand that explores the relationships between scent and music, mythology and more. In this episode we talk all about Alexandra's early exposure to fragrance and how she approaches creation, both in the realms of music and fragrance, in similar, yet different ways. Follow Roos & Roos on instagram: https://www.instagram.com/roosandroos/Find out more about the brand on their website: https://roosandroos.fr/Alexandra's emotional connection scents are Opium by YSL and Carnal Flower by Editions de Parfums Frederic Malle.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Romy Kowalewski is the founder of Barcelona-based niche fragrance brand 27 87 and she approaches perfume creation in a way that is unfussy and without gimmick. She presents her fragrances in a clean, simple aesthetic that allows the scents to speak for themselves, and boy, do they have interesting things to say. In this episode we talk all about Romy's journey into starting the brand, how she was scent-aware from a young age, sniffing the products made in her parent's bakery, her views on dupes, and what the future holds for this most intriguing of brands.Follow 27 87 on instagram: https://www.instagram.com/27_87/Find out more about the brand on their website: https://2787perfumes.com/Romy's emotional connection scent is Wandervogel by 27 87.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

How important is a perfume's packaging? Is it all really about the juice? In this episode I'm joined by Vincent Villéger, an independent product, retail and packaging designer who has worked with a number of fragrance brands (Givenchy, YSL, Issey Miyake, Ataratma, Lili Bermuda) to create their perfume bottles and packaging. He also worked in house at Burberry for 8 years as Director of Packing Design under the tenure of Christopher Bailey. We talk all about how he has found a niche in the fragrance world and how he works with brands to design and manufacture bottles that represent their brands. It's a fascinating insight into an aspect of fragrance we often don't talk about.Follow Vincent on instagram: https://www.instagram.com/vv_luxurypackaging/Find out more about the brand on their website: https://www.villeger.net/ Vincent's emotional connection scent is Portrait of a Lady by Editions de Parfums Frederic Malle---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/

Is niche really niche anymore? Jun Lim, founder of Korean fragrance brand BORNTOSTANDOUT, wants to shake the industry up with bold and creative scents that challenge the status quo. In this interview we discuss Jun's origins as a fragrance lover/troll, the fragrance scene in Korea, and how he went from working in finance to starting his own brand. His approach to perfumery is unique. He pushes the boundaries, challenging what perfume is and can be. Jun talks his creative process, his two recent collections and what is next for the brand.Follow BORNTOSTANDOUT on instagram: https://www.instagram.com/borntostandout.officialFind out more about the brand on their website: https://borntostandout.com/Jun's emotional connection scent is Blue Jeans by Versace.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesenseI'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com