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7. What is LinkedIn even good for in 2026?
42:20||Season 2, Ep. 7LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually good for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, "this looks like AI slop" button (yes, really), and why carousels still reign supreme as the platform's top-performing format.They also get into the "loop, not funnel" approach to LinkedIn ads, why organic company page reach has cratered to basically nothing, and whether the platform's TikTok-ification is a genuine cultural shift or just an algorithm chasing engagement. If you're building a personal brand, running B2B ads, or just trying to figure out if LinkedIn is worth your time in 2026, this one's for you.Useful Links:https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GBhttps://www.linkinbio.news/p/do-you-have-a-trial-reels-strategyhttps://www.socialmediatoday.com/news/snap-posts-modest-q2-user-and-revenue-increases/826907/https://www.adnews.com.au/news/snap-reports-better-momentum-in-advertisinghttps://www.marketingdive.com/news/behind-reddit-and-youtubes-roles-in-ai-visibility/827313/https://members.linkedin.com/creatorshttps://www.leverdigital.co.uk/post/12-linkedin-ad-stats-you-need-to-knowhttps://calendly.com/resources/webinars/masterclass-cold-to-closed/thank-youConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Find us on LinkedIn: Emma and David
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6. What six months of marketing chaos in 2026 actually taught us
28:27||Season 2, Ep. 6If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They will take you through what you should focus on after you've finished sippin' your aperol on your summer holiday. Hubspot report that having taste is the way to fight back against AI and have your brand stand out, but how can you keep taste at the centre of your marketing? Listen to find out! In the words of Pretty Little Marketer “be a brand, but do it casually.”Useful Links:https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writinghttps://www.linkedin.com/news/story/the-risks-of-green-hushing-9084226/ https://bcorporation.uk/news-stories-and-events/news/b-corps-outperforming-ordinary-businesses-new-data-shows/https://hubspot-state-of-marketing-2026.replit.app/https://www.prettylittlemarketer.com/blog/2026-social-media-predictionsConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast5. Why most cultural moments don't need your brand w/ Eve Macdonald
38:52||Season 2, Ep. 5In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve.Emma brings her trademark commentary on Smartphone Free Childhood's latest cinema ad. While David goes full gay and talks about Patagonia vs Pattie Gonia: why a clothing brand is suing a drag queen.Useful Links:www.linkedin.com/posts/joeryrie_we-rebuilt-a-1990s-video-shop-in-slough-to-ugcPost-7471149035870130176-jJfx/https://time.com/article/2026/06/01/patagonia-pattie-gonia-trademark-lawsuit-what-to-know/Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast4. Your marketing is running on assumptions. An audit will prove it.
36:21||Season 1, Ep. 4"We've never done a marketing audit where the problem was what the client thought it was."In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena Dunham. Tune in for some laid back conversation that will lead to some marketing insights.Useful Links:https://on.substack.com/p/inside-lena-dunhams-substack-pressConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast3. The dos and don'ts of building a website
43:22||Season 2, Ep. 3If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing).They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry if you don't know what this mean - Emma explains it all.Useful links: https://www.youtube.com/watch?v=F2VFJ5Rw4Johttps://wildcatdigital.co.uk/blog/march-2026s-digital-marketing-news-roundup/https://www.squarespace.com/https://webflow.com/https://www.wix.com/https://wpengine.com/https://new.drupal.org/homehttps://www.sitecore.com/Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast2. Challenger brands: how disruptive messaging builds unicorns
46:06||Season 2, Ep. 2Tony's Chocolonely, Ordinary, BrewDog, Liquid Death, Canva. A chocolate bar, a skincare brand, a beer company, a water brand, and a design tool — what on earth do they have in common? Turns out, quite a lot. This week Emma and David get into the challenger brand ethos and why it's not just for the obvious disruptors. There are four challenger archetypes here, and one of them probably fits whatever you're selling. Also in "Did you miss it?" OpenAI's latest move and Substack's "link in bio" update on "How to create posts that move people". Grab a coffee, it's a laid-back one — but you'll walk away with actual, usable marketing insightUseful links: https://www.linkinbio.news/p/more-perfect-union-social-strategyhttps://openai.com/index/testing-ads-in-chatgpt/https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloneyhttps://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fablehttps://www.instagram.com/liquiddeathConnect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast1. WTF happened to marketing in 2025? And what's going to happen in 2026.
34:16||Season 2, Ep. 1After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026.Useful links: https://posthog.com/handbook/content/seo-guidehttps://posthog.com/handbook/growth/marketinghttps://www.bbc.co.uk/news/articles/cx2gnl45g40oConnect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcastIf you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk