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The Marketing Update Podcast
Where laid back conversations lead to real marketing insights
The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights.
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5. Mini Episode | Forbes, RyanAir, Hootsuite & Influencer updates
15:23||Season 1, Ep. 5This is episode 1 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.This week we discuss:Forbes AI guide for marketers RyanAir’s new subscription model Hootsuite’s new automation (+ guide)The latest stats and trends you need to know in influencer marketingUseful links for this episode:https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/https://www.hootsuite.com/resources/blog/dm-automation-guidehttps://www.marketingweek.com/ryanair-subscriber-price-leadership/https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk
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4. Which big brands are killing their marketing right now
36:49||Season 1, Ep. 4In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas you can take to work and apply because they've done all the hard work for you.Useful links:Hidden genius of Patagonia's MarketingThe Success of Patagonia’s Marketing StrategyHow a vest turned Patagonia into a multi-billion dollar brandHOKA Marketing Strategy: From Mountain Trails to Dominating The Performance Footwear CategoryConnect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk3. The marketing trends you need to watch out for in 2025
31:47||Season 1, Ep. 3In Episode 3 of The Marketing Update Podcast Emma and David chat about the rise of the niche streaming service, Instagram's most recent algorithm updates and have a conversational deep-dive into marketing trends for 2025 that you should be keeping your eyes on.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk2. Should you become a marketing consultant in 2025?
33:41||Season 1, Ep. 2In Episode 2 of The Marketing Update Podcast Emma and David discuss Instagram's latest algorithm updates, the pitfalls of 'finfluencer' marketing and then share their thoughts and personal experiences on marketing consulting. Join them for a laid back conversation with real insights as they try to help you figure out if you should start consulting in the next 12 months.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk1. What space does X / Twitter have in the social media landscape?
25:25||Season 1, Ep. 1In the first episode of The Marketing Update Podcast David and Emma discuss AI and it's potential uses in future marketing, the rise of YouTube among Gen Z and everything X / Twitter. Join them as they delve into their personal experiences with the platform, good and bad, and the future of it with Elon Musk.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.ukThe Marketing Update Podcast Trailer
01:08||Season 1, Ep. 0Welcome to The Marketing Update Podcast with your hosts Emma Handley and David Perkins. What can you expect from the podcast? Fresh takes on different marketing topics, marketing updates you might have missed, and a segment for David's marketing dad jokes. So join us for the journey into The Marketing Update Podcast.Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk