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Shifting Views with Willis

Let's think differently about this.

Welcome to Shifting Views with Wayne Willis—an innovation consultant, musician, and content creator from the UK! Get ready for captivating discussions and debates with guest experts, exploring innovative approaches to in

Latest episode

  • 31. Marketing's Revenue Secret: What Business Leaders Need To Know For Growth.

    48:34||Season 2, Ep. 31
    Why do business leaders get marketing wrong? In this episode of Shifting Views with Willis, marketing strategist Tom Wardman reveals why treating marketing as an expense rather than a revenue driver is killing your business growth.If you're a CEO, founder, or business leader struggling to see ROI from your marketing efforts, this episode is your wake-up call. Discover:• Why traditional sales-focused marketing is dead• How to transform marketing from a cost centre into a profit engine• The secret to building customer trust that drives sustainable revenue• Real examples of companies that have revolutionised their growth through strategic marketing• Practical steps to reshape your marketing approach for 2025 and beyondTom shares insights from working with countless business leaders, revealing the exact mindset shifts and strategic changes needed to reach marketing's true potential in your organisation.Whether you're sceptical about marketing's value or ready to rethink your approach, this conversation will challenge everything you think you know about growing your business.Subscribe to the Shifting Views with Willis podcast to stay updated with the latest episodes and shift views on business, community and society.#BusinessStrategy #MarketingROI #BusinessGrowth #CEOMindset #RevenueGrowth #BusinessLeadership #MarketingStrategy #DigitalMarketing #BusinessSuccess #MarketingTips #LeadershipDevelopment #BusinessTransformation #MarketingManagement #BusinessAdvice #ExecutiveLeadership #CorporateStrategy #GrowthStrategy #MarketingLeadership #BusinessInnovation #RevenueGeneration

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  • 30. Rethinking University Education for Tomorrow's World.

    49:52||Season 2, Ep. 30
    In this episode of Shifting Views with Willis, Professor Carl Grombrich challenges traditional perspectives on higher education. As Dean of London Interdisciplinary School and creator of UCL's groundbreaking Arts and Sciences degree, Carl shares how interdisciplinary learning better prepares graduates for our complex world.Is the traditional university offer still valuable for students? Does it prepare them for a world that is rapidly evolving, more complex and in need of more creative, critical and interdisciplinary thinking? Should students still opt for university in 2025 and will it serve them?Join us as we shift perspectives on what university education can be, exploring why breaking down subject silos creates more adaptable, innovative thinkers. Whether considering university, working in education, or leading a business, this conversation will transform your view on higher education's future.#ShiftingViews #FutureOfEducation #InterdisciplinaryLearning #HigherEducation #UniversityInnovation #GlobalSkills #university #universitychoices #HE

  • 29. AI: From Fear to Opportunity - A UK Perspective.

    17:15||Season 2, Ep. 29
    The AI revolution isn't coming - it's already here. In this episode of Shifting Views with Willis, tech innovator Darren Crombie cuts through the noise to show how we can harness AI's potential today. From transforming social care to revolutionising education, discover how Britain's organisations already use AI to solve real problems.Key insights:Why resistance to AI is futile - and why that's good newsHow organisations are already using AI to tackle social challengesMaking AI work for everyone - from students to the elderlyPractical ways to shape AI's developmentWhy 2025 will be the turning point for AI adoptionThis isn't about whether AI will change everything - it's about how we direct that change.#AIFuture #UKTech #AIforGood #FutureofWork #DigitalTransformation #TechforGood #AI2025 #Innovation #AIBritain #SocialImpact

  • 28. EarthKind CEO: Cultivating a Sustainable Revolution.

    01:06:48||Season 2, Ep. 28
    Join us on Shifting Views as we explore the inspiring mission of Kari Warberg Block - CEO of multi-million dollar US environmentally friendly pest control company EarthKind, and a passionate environmental advocate transforming how we think about sustainability, one pest control solution at a time.This episode delves into the heart of true environmental stewardship, where innovation meets purpose. Kari's journey isn't just about building a business; it's about reimagining our relationship with nature, challenging harmful industrial practices, and empowering everyday people to make earth-kind choices.Discover the powerful story of a visionary who believes that every small action can create significant environmental change. Learn how one woman's commitment to protecting our planet is reshaping industries, inspiring consumers, and proving that sustainable living isn't just possible - it's essential.Key Insights:Reimagining sustainability in everyday products.The power of purpose-driven entrepreneurship.Creating systemic change through innovative solutions.Empowering consumers to make earth-friendly choices.Bridging the gap between environmental passion and practical action.A must-listen for entrepreneurs, changemakers, environmental enthusiasts, and anyone seeking inspiration to make a real difference.#SustainableLiving #ClimateAction #EarthKindness #EcoInnovation #PurposeDrivenBusiness #EnvironmentalChange #SustainableEntrepreneurship #NatureSolutions #GlobalImpact #ConsciousBusiness #entrepreneur #shiftingviews #EarthKind

  • 27. How to Actually Make Money on TikTok Shop.

    01:11:35||Season 2, Ep. 27
    On Shifting Views with Willis, Matt Moore reveals his TikTok Shop success blueprint. A leading digital entrepreneur who's helped hundreds build online success using TikTok Shop, Matt breaks down exactly how to:• Start from zero with no experience• Reach 1000 followers on TikTok• Select winning products• Create content that converts sales• Potentially generate £10K in 90 daysMatt's credentials:- Successful TikTok Shop creator- Runs multiple online businesses- Hosts free workshops teaching TikTok Shop- Large online community of aspiring creatorsNo fluff, just proven strategies from someone who's mastered TikTok Shop with over 50 million views on TikTok in the last 6 months alone.#TikTokShop #SideHustle #OnlineBusiness #DigitalMarketing #PassiveIncome #CreatorEconomy #MakeMoneyOnline #EntrepreneurTips #ShiftingViews #TikTokShopSecrets #TikTokShopSeller

  • 26. Why Equity, Diversity, and Inclusion Are Good Business.

    01:04:27||Season 2, Ep. 26
    Join us as we explore how Equity, Diversity, and Inclusion (EDI) are more than just ethical imperatives—they're strategic advantages. In this episode of Shifting Views with Willis, I sit down with Giselle Marcus, Vice Dean of EDI at Washington University in St. Louis. Giselle is not only an academic leader but also a seasoned executive with experience managing multimillion-dollar business units at major corporations like AT&T and Accenture.What you’ll learn:How to frame EDI to engage skeptical business leaders.Common misconceptions about workplace inclusion.Why some leaders misinterpret EDI as a "box-ticking exercise."Real stories showcasing the impact of EDI on a company’s bottom line.Practical actions that leaders can take today to foster genuine inclusion.About Giselle Marcus: Giselle has a rich career in turning around underperforming business units and teaching DEI in the Olin Business School’s MBA program. Her work extends to speaking engagements and corporate governance, where she highlights how inclusive practices benefit both the workforce and financial outcomes​. #Equity #Diversity #Inclusion #Leadership #BusinessSuccess #EDI #ShiftingViews #GiselleMarcus #ExecutiveInsights #CorporateLeadership #BusinessEthics

  • 25. De-Hypnotise Yourself: The Real Power of Hypnotherapy.

    01:24:57||Season 2, Ep. 25
    Ever wondered if hypnotherapy could help you overcome personal and professional challenges? Clinical hypnotherapist Craig Meriwether joins me on the podcast to dive into what hypnotherapy really is—and what it isn’t.In this episode, we cover:How Hypnotherapy Works: Discover how this practice taps into your subconscious to break through barriers.Myth-Busting Hypnotherapy: Separating facts from entertainment myths; learn why a hypnotherapist can’t make you do things against your will.Mind Over Matter: Explore the power of the mind to help heal the body and reduce anxiety, build confidence, resolve trauma, and achieve success in your personal and professional life.Removing Mental Barriers: Understand how hypnotherapy can help you "de-hypnotise" yourself from limiting beliefs and negative patterns.If you're ready to take control of your mind and unlock your full potential, this episode is for you. #Hypnotherapy #AnxietyRelief #SelfImprovement #Mindset #PersonalGrowth #Hypnosis #PersonalImprovement #ShiftingViews