The Philip Wride Show

In today's episode, Philip delves into the power of self-awareness in personal development, alongside our special guest, Kate Nash. We'll explore innovative marketing strategies, the utility of quiz funnels, and dissect the iterative stages of course creation. Kate brings her vast expertise in instructional design, sharing insights on engaging and maintaining audience attention, particularly for online courses. She emphasizes actionable outcomes, transformative learning, and discusses her transition from corporate training to empowering individuals to design their own courses. Whether you're a content creator or simply keen on mastering personal growth, this episode is packed with practical tips and motivational stories to elevate your journey. So, stay tuned as we unpack these valuable lessons and more on The Philip Wride Show!Timestamps00:00 Two types of attention span: short, long.03:30 Desperation led to successful instructional design career.09:32 Course information should engage, books less interactive.13:55 Customize content delivery using engaging, concise strategies.18:56 Two types: Shiny hook, long-term engagement strategy.20:51 Experts often say "it depends"; keep engagement.25:29 Design courses for actionable, measurable outcomes.27:31 Transitioning to helping course creation self-service strategy.30:46 Iteration allows safe experimentation and novel activities.33:50 Activities must align with course goals and context.37:28 Live events enhance teaching with interactive experiences.42:44 Quiz funnels qualify leads and direct offerings.About Kate NashKate Nash is a dynamic individual who has an insightful perspective on attention spans, distinguishing them into two types: the immediate, "shiny-object" attraction and the long-term extended focus. She emphasizes the necessity of capturing immediate interest through engaging hooks and maintaining extended attention by clearly outlining benefits from the start. Recognizing that people’s attention typically wanes around the 10-minute mark, Kate adopts a strategic approach to teaching, ensuring re-engagement approximately every seven minutes during lengthy presentations. Her techniques are designed to keep audiences captivated and invested in the subject matter throughout her courses and lectures.Connect with Kate on Facebook at https://www.facebook.com/kathy.r.nash and grab her Course Planner at https://katenash.co/plannerMore ResourcesUncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.comAccess the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclassesWant to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a

In today's compelling episode, we have the honour of hosting Blair Kaplan Venables, an extraordinary individual whose journey through addiction, personal tragedies, and resilience has inspired a global movement. Blair shares her heart-wrenching yet uplifting story about overcoming family struggles, including her father's battle with addiction, and how these experiences led her to create the Global Resilience Project.Blair has transformed her pain into purpose, launching various initiatives such as a bestselling book series, a podcast, a clothing line, and more. A marketing and PR expert with over 18 years in the field, Blair offers invaluable insights on harnessing storytelling for business growth and personal healing. We delve into her strategic use of social media to empower and connect with a global audience.We'll explore Blair's future goals, including her ambitious vision to impact 888 million people by August 2030, upcoming summits, in-person events, and her plans to venture into motivational speaking and traditional book publishing. Whether you're an entrepreneur, a storyteller, or someone seeking inspiration, this episode promises profound lessons on resilience, purpose, and the power of human connection. Don't miss out as we unpack the incredible journey of Blair Kaplan Venables.Timestamps00:00 Social media PR expert and grief resilience storyteller.05:26 Storytelling builds trust and connection in entrepreneurship.08:15 Addiction, healing, resilience, global movement, storytelling, empowerment.16:52 Build relationships, network, and create desired projects.22:23 An audience and a strategy are essential.26:58 Tech is crucial, but human help is invaluable.29:10 Integrate platforms, delegate tasks, focus on impact.34:00 Exploring diverse streaming and business growth strategies.35:36 Empowering 888 million people on resilience by 2030.About Blair KaplanBlair Kaplan Venables is a dynamic entrepreneur who believes in the transformative power of storytelling. She champions the idea that people do business with those they like, know, and trust, emphasizing the importance of genuine connections over aggressive sales tactics. Blair advocates for "telling and not selling," using stories as a non-invasive means to build connections. Her personal journey through trauma led her to share her own stories, which not only facilitated her own healing but also created a safe space for others to share and heal. This dual approach to storytelling in both her personal and professional life showcases her unique ability to inspire and connect. Blair's experiences highlight the meaningful impact that authentic storytelling can have, both in navigating personal challenges and in thriving as an entrepreneur.Connect with Blair at https://www.blairkaplan.ca and https://theglobalresilienceproject.com/More ResourcesUncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.comAccess the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclassesWant to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a

Welcome to The Philip Wride Show! In this episode, we’re joined by the incredible Amber Vilhauer, a seasoned entrepreneur whose journey is both inspiring and enlightening. Facing frustration and a "glass ceiling" in 2019, Amber transformed her business approach during COVID by live-streaming without selling, which led to an 80% growth and recognition on the Inc. 5000.Amber shares her unique pivot towards a more fulfilling business model focused on "Books and Business" under her NGNG Enterprises and how she maintains a balance between professional success and personal life. We dive deep into her strategies for personal and professional alignment, the power of authentic word-of-mouth marketing, and the importance of understanding what truly lights you up.Amber’s story includes overcoming significant challenges, such as writing her book amidst personal hurdles and redefining her goals after receiving a life-changing diagnosis. Our conversation highlights the profound impact of surrounding yourself with the right people, making strategic business decisions in uncertain times, and embracing self-expression.Join us as Amber elaborates on her foundational four framework, her journey of self-discovery, and the invaluable lessons she's learned from nearly 20 years in digital marketing and book launches. If you’re seeking actionable insights and a realignment with your true self, this episode is a must-listen!Timestamps00:00 Early struggles shaped determination to help others.09:58 Experience in marketing and entrepreneurship challenges.16:32 Book aids entrepreneurs in personal alignment and growth.25:42 Divine intervention led to successful business transformation.36:21 Desire fulfillment, impact, and wealth through intentional work.43:27 Find your people, diversify, and self-express fully.49:19 Google me; I'm everywhere for 17 years.About Amber VAmber Vilhauer is a Books & Business strategist, multi-bestselling author, speaker, and Founder of NGNG Enterprises (No Guts No Glory), an Inc. 5000 top marketing agency. Amber has helped thousands of entrepreneurs align their business with their core talents and desires to naturally scale revenue and impact. She does this by implementing custom marketing strategies, launching bestselling books, and growing engaged followings that convert. She is the author of Infinite Impact and co-author of The Long Forest Trail with her son, Clay. Connect and learn more at www.ngngenterprises.com, www.booksandbusiness.com, and www.ambervilhauer.com.More ResourcesUncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.comAccess the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclassesWant to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a

This Q&A episode explores questions from community members and some I've found inside private groups. The questions we cover in this episode include:- I'm planning to start my business or side project but I’m struggling to think what my lead magnet could be and how I hook people - I'm struggling with time management and not having any free time to myself with having to take the kids everywhere, work, look after the home. How do I create more time? - I keep giving in to convenience and ordering takeaways because I can’t be bothered to cook. How do I change this? - I have a business but I’m struggling to get new customers and I hate social media. Are there any alternatives? - I find myself procrastinating too much and not taking any action towards my goals and dreams, I just have a feeling of overwhelm when thinking about all the things I need to do - I’m starting to make changes in my life but my friends aren’t supportive and just laugh at what I want to do--Got questions about entrepreneurship, coaching businesses, course creation or being an author? DM me your questions on Instagram (@philipwride) and I'll look to provide my thoughts on future episodes.--Struggling with the tech headache of funnels, sales pages and emails for your coaching, course or author business? DM me the word "tech" on Instagram (@philipwride) we can set up a free no-obligation call to explore getting you some quick wins to remove that headache. --

Spoiler alert - this episode is a little different. It's an admission. An admission that I haven't been operating in alignment and been true to myself. There's a part I've been leaving off the table and after repeated suggestions from others, reading, listening and watching I'm finally embracing a part of me that I was trying to move away from. It feels like a weight has been lifted and so in this episode I want to share with you: What alignment feels like to me and how I've found it How I'm embracing something that's my "zone of genius" How I plan to use it to help entrepreneurs, coaches, course creators and authors What's changing in my world and what exciting projects are on the horizon If you are listening to this podcast then congratulations - you've become a Freedom Hunter and I welcome you to the club.  Together we'll continue to explore growth and transformation, entrepreneurship, and how to master technology to support ourselves and our businesses. Life is a process of growing and evolving and this episode outlines a step I'm taking on my journey and I invite you to join me. Got questions about tech, entrepreneurship or personal growth?  Send me your questions at https://www.philipwride.com/questions and I'll aim to cover those topics in future episodes. --   Where to find me: IG: https://www.instagram.com/philipwride/ Facebook.com: https://www.facebook.com/philip.wride Website: https://www.philipwride.com Grab a copy of my bestselling book: https://www.amazon.com/Finally-Find-Freedom-holding-business/dp/1739213521   

In this episode I share some thoughts on how email automation can be used to support the growth of a business. After spending years creating automations for billion-dollar brands and unravelling the complexities I'm a big fan of email and how automations can be created for different types of communication. I also provide some examples of automations you can create for your business from the follow-up after someone gives you their email address to automated flows for surveys and feedback and structured series to help people understand more about you and your business. Finally I give some thoughts on how email and automations can be set up to help you save time in the long run compared with manual sending, and how they can help you convert customers on autopilot. -- Looking to find more freedom in your life by freeing up time or creating your own online business?  Get 5 free chapters of my bestselling book "Finally Find Freedom" by joining the community at https://www.philipwride.com  

In the world of business lead magnets are a great way of providing value to potential customers and to start building a relationship. This episode explores how lead magnets can be used to gain contact information, build email lists and demonstrate your knowledge and expertise to the audience you want to serve. Whether you are looking to start your own business to break free of the 9-5 or you've already started a side hustle this episode explores some of the lead magnets that I've created for my businesses over the years and how I've used them to support B2B and B2C relationships.   -- Looking to find more freedom in your life by freeing up time or creating your own online business?  Get 5 free chapters of my bestselling book "Finally Find Freedom" by joining the community at https://www.philipwride.com

Luck, fate, synchronicity - whatever you want to call it we have the ability to stack the odds in our favour and put ourselves in a better position for success. In this episode I share my thoughts about focusing on our strengths and how they can help us build a bigger and better business, and a bigger and better life. We all have strengths - things that we enjoy doing and that seem quite easy for us or straightforward but that may seem complex or challenging for others. Life is short and we can waste it on trying to improve our weaknesses like the school system encouraged us to do - or we can double down on our strengths and see where they can take us. Finally, I also give some examples from my own experience of how people have encouraged me to focus on something that I didn't class as a strength but has since opened doors and new conversations.   -- Looking to find more freedom in your life by freeing up time or creating your own online business?  Get 5 free chapters of my bestselling book "Finally Find Freedom" by joining the community at https://www.philipwride.com