The OMG I'm Launching Podcast

In this episode, I talk to Denise Mazzola who is an experienced dog trainer and behavior specialist who runs her own business, Everything Dog, in New Hampshire. In 2020 she began to leverage digital technology, including Zoom calls and Facebook groups, to increase her reach. By joining Brandon Lucero's messaging course and working with Laura Neisner, Denise was able to successfully launch a webinar in October 2018, which had four registrations. Her latest webinar, held in October 2020, saw 2006 registrations and a 6% conversion rate, with 25 people purchasing the product. Denise's key takeaways for success include investing in herself, maintaining an open mindset, increasing the frequency of webinars, sending follow-up emails, and using visual elements to make her offer easier to understand. Overall, Denise advises that taking small, consistent steps toward success is usually more effective than drastic changes.Key takeawaysLessons learned during the launch and how to respond to negative feedbackThe strategies she used for improving product messaging and increasing salesHow overcoming self-doubt and obstacles leads to successThe importance of alignment and being true to oneselfReflections on failed launches and determination to succeedWant to connect with Denise?Website: https://denisemazzola.comInstagram: https://www.instagram.com/everything_dognhFacebook: https://www.facebook.com/EverythingDognhHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

Nick has succeeded in transitioning from Broadway dancer and singer to director and choreographer and has taken over a theater for a year. His unique approach to storytelling and messaging stems from his early fascination with Grim fairy tales. Nick provides us with key insights on the importance of storytelling, risk-taking, and small steps of learning and growth in order to find fulfillment and happiness when it comes to launching a business. Storytelling is an essential marketing tool, and customers should be seen as the hero while the business should be the guide. He emphasizes the necessity of remaining authentic when relating a story and maintaining patience for lasting results. Additionally, he offers advice on how to stay in check and remain tenacious despite impediments in order to reach success.Key takeaways:Focusing on learning and growth can lead to great accomplishments.Taking risks is necessary for finding fulfilment and happiness.Storytelling is essential for increasing credibility and establishing thought leadership.Customers should be the hero and the business should be the guide when creating a story.A business should focus on actual transactions rather than vanity metrics like likes and follows.Want to connect with Nick?Instagram: https://www.instagram.com/thenickdemosTikTok: https://www.tiktok.com/@thenickdemos Facebook: https://www.facebook.com/TheNickDemos Website: https://www.thenickdemos.comHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In this episode, I talk with Amie Baker about how financial decision-making can be difficult, but with the help of financial advisors and money mindset coaches, people can break through their limiting beliefs and take control of their finances. To do this, it is important to reframe our language, thoughts, and beliefs around money,  understanding our past programming and the messages that have been instilled in us from a young age while also looking for new opportunities each day and setting up an automated payment system. People often avoid taking risks due to the regret risk involved, but personal development can be key in creating the opportunity to take action. Knowing and understanding numbers can also be a great benefit in structuring finances and using money as a tool to achieve goals. Ultimately, people must take responsibility for their financial well-being and explore diverse narratives in order to deviate from traditional ones. By staying focused, recognizing and overcoming fear, and being proactive, financial freedom can be achieved.Key takeaways...Financial decision-making can be difficult but can be helped with the help of financial advisors and money mindset coaches.Quick transformations in our lives can be realized through reframing language, thoughts, and beliefs regarding money.Success with money may be attained by staying mindful and present, questioning yourself, taking physical action, and setting up automated payment systems.Want to connect with Amie?Website: https://centsability.net.auInstagram: https://www.instagram.com/centsable_amiePodcast: https://podcasts.apple.com/us/podcast/centsability/id1519372174Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

Successful businesses require more than simply emulating successful entrepreneurs, an understanding of the business equation is needed for success, and the importance of properly positioning a product with the right marketing message and launch plansTaking risks and trying new things is best to grow the business, but mistakes should be taken as a learning opportunity, and reflecting on progress is important.Key takeaways...Understanding the fundamentals of business, as well as the business equation, is essential for any business venture to become a success.Online businesses heavily focus on successful marketing and gaining customer attention through the right messaging and launch plans.It can be difficult to find professional help like an accountant or an attorney for online business owners.Want to connect with Moshe?Website: https://www.profitwithlaw.comFacebook: https://www.facebook.com/profitwithlawLinkedIn: https://www.linkedin.com/showcase/profitwithlawHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In this episode, I talk with Shanice Miller and the importance of having systems and processes in place when starting a business, such as setting up a marketing department, launch funnels, and customer service, as well as testing out systems and ensuring that they are communicating with each other. There are a lot of benefits to documenting processes and tracking progress using project management tools. This makes it easier to nurture your relationships with customers, send out exit surveys, and do regular debriefs.By taking the time to prepare and plan in advance, successful launches are more likely to occur.Key takeawaysPlan and schedule tasks, such as emails and social media posts, in advance.Test out systems to ensure software and communication between them is effective.Have systems and processes in place when running a business.Communicate with customers to gain timely feedback and make sure they feel valued.Develop an emergency plan in the case of unexpected issues.Want to connect with Shanice?Free training: https://tasklygroup.com/omgLinkedIn: https://www.linkedin.com/in/shanicemillerHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In this episode, I talk with Alisa Connor, who has been helping entrepreneurs increase their sales through email marketing, offering advice on how to stay connected with buyers, repurposing existing content for emails, crafting conversations with key points, and avoiding multitasking and slimy or scummy tactics. She has an extensive background in the tech and food industry and provides tips on how to optimize the use of email marketing, such as using emojis, increasing readership with open-ended questions and adding personality, avoiding the spam box with consistent emails, and building trust with subscribers. Additionally, when organizing a launch sequence, Alisa suggests assuring people can opt-out upfront, balancing content in emails, and testing headlines.Long-term engagement with customers can be ensured with email and website platforms, and she recommends moving people to an email list where businesses have more control over the connections. Key takeawaysAsk open-ended questions within the headlines and use emojis effectively.Avoid multitasking and keep emails concise and to the point.Email marketing can help convert unready buyers and increase sales with minimal effort and time.Repurposing old content and using prompts are helpful ways to break creative blocks.Establishing conversational and personable emails to engage with customers is important.Want to connect with Alisa?Webiste: https://www.alisaconner.comLinkedIn: https://www.linkedin.com/in/alisamconnerInstagram: https://www.instagram.com/alisamconnerHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In this episode, I discuss with a panel of experts, Todd, Lindsay, Kristen, and Anna, about the use of Artificial Intelligence (AI).As a professional in the online coaching industry, I recognize the growing significance of AI and its potential impact on the field. In this conversation, I aim to provide a balanced perspective on using AI in the online business space by exploring both the opportunities and challenges of this new technology.One important aspect of this discussion is the ethics of AI in your business and marketing. It's crucial that we consider the potential benefits of AI alongside any potential risks and weigh the pros and cons before implementing AI in our coaching business.And let’s not forget the human element of AI in online coaching. While AI has the potential to improve our services and reach a wider audience, it's essential to remember that the coach-client relationship is based on a human connection. So we have to ask ourselves, can we use AI in our business and marketing while maintaining a strong human connection?Key TakeawaysAI technology has potential benefits and drawbacks, but it cannot replace the power of the human spirit that comes through in copywriting.It is important to consider the dataset used for training AI, as well as the associated intellectual property rights.Chat GPT can be used as a powerful tool to quickly reformat existing information and expertise into different types of content.Going too far in the direction of tech-driven copywriting can lead to a disconnect between the humans that businesses want to reach.It is essential that the content produced demonstrates qualities such as experience, expertise, authority and trust.Want to connect with the panel?Todd Giannattasio: https://www.instagram.com/tresnic Anna Jane Elliott: https://www.instagram.com/anna_jane_elliott Kristen Salomon: https://www.instagram.com/inpocketdigitalmarketingLindsay Jani: https://www.instagram.com/lindsayjani.coHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In this episode, I talk with Lindsay Jani about how she helps people recognize and overcome obstacles that are blocking their progress and empowering them to implement their gifts with confidence.Through her guidance, people can reconnect with their energy and heal themselves to bring back their power. By understanding that energy is natural and can affect their lives both positively and negatively depending on its frequency, clients can tap into their intuitive barometer to make decisions based on this knowledge. Lindsay encourages us to focus on higher emotions such as joy, love, calm, peace, and contentment to reach the goals that we want. Key takeaways in this episode...Energy is a natural force that can have both a positive and a negative effect on our lives.It is important to be mindful of the different energies that exist and seek to balance them.Energy is an important factor in business, and it is beneficial to find a balance between healing and integrating.Want to connect with Lindsay?Website: https://lindsayjani.comInstagram: https://www.instagram.com/lindsayjani.coHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode

In today's episode, I talk with Luke Layman about when we launch a successful business, entrepreneurs must have a clear vision, remain focused, and set performance milestones. It is important to think big and create a one-year plan to reach the goal, broken down into smaller milestones.Leadership requires self-awareness and have an understanding of how the brain and nervous system function to help make informed decisions. Fear is an emotion that should not be ignored and can be overcome by recognizing its root.In order to be successful, it is essential to strive for the best version of oneself and expect success and abundance. Beliefs, language, and statements are also key components for success and should be addressed.Luke Layman is an inspiration for teaching others how to use their minds in a positive way to reach their goals.Key Takeaways...It is important to have a clear vision and stay focused on tackling tasks in order to launch a successful business.Set a high-performance mindset and establish a one-year plan with goals broken down into quarters, months, weeks, and days.Develop self-awareness and understand how the brain and gut interact to make informed leadership decisions.Want to connect with Luke?Podcast: https://podcasts.apple.com/us/podcast/shift-work/id1604467517 Website: https://www.lukelayman.comHey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!Watch my FREE training right here: https://kenwestgaard.com/launchcode