Good Times Great Brands

Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents. Stacey's unique path involved convincing her parents to let her finish school early to pursue beauty school, setting the stage for a career that seamlessly evolved from B2B sales to dominating the e-commerce space. The strategic shift from B2B to e-commerce was driven by Stacey's astute understanding of salon needs, acquired during her time in the industry. As demand surged, the Lust Minerals team expanded, overcoming skill shortages by bringing in specialised talent. In 2020, Lust Minerals underwent a $300k rebranding, a testament to Stacey's commitment to ensuring the brand's aesthetic matched the quality of its products. The brand not only sells beauty products but also invests in its community through initiatives like Lust Beauty School, a free resource reinforcing their commitment to community building. Stacey shares invaluable insights about inspiration, cautioning against getting stuck in the comparison game and encouraging entrepreneurs to draw inspiration from their communities and, most importantly, from within. Find Lust Minerals on Instagram, and visit their website Connect with Behind the Brand on Instagram and TikTok