Share

World’s Your Oysta
How to Build & Sustain a Social Media Following with Kat Jamieson, an OG Content Creator with over 400K+ Followers
Embark on a captivating journey through time with Kat Jamieson, an “OG” content creator whose influence has spanned over a decade. Explore the evolution of this digital trailblazer, beginning with Kat's days as a blogger in the early days of social media. With an impressive 400,000 followers, Kat's influence has traversed the bustling streets of New York City to the glamour of Los Angeles, back to the heart of NYC, and now extends to the serene landscapes of her gorgeous home in Connecticut.
Kat's signature lies in her clean and elegant style, a guiding light that illuminates her content creation and deeply resonates with her community. Join us as we talk about the artistry behind Kat's content, the secrets to nurturing a dedicated following, and the unique bond she shares with her audience that have followed her through every stage of her adult life.
Key Highlights:
- Origins and Evolution: Embark on Kat Jamieson's early days as a blogger in the nascent era of social media, tracing her trajectory from "With Love from Kat" to a prominent fashion influencer.
- Breaking into the Big Apple: Witness Kat's foray into the fashion industry in New York City, her transition from fashion PR to a full-time blogger, and the challenges she conquered along the way.
- Influencer Insights: Gain insights into the dynamics of influencer partnerships, navigating brand collaborations, and mastering the financial aspects of blogging and social media.
- Authentic Content Creation: Uncover the artistic process behind content creation, the pressure of influencer life, and Kat's unique perspective on balancing public and private spheres.
- Navigating Personal Challenges: Kat shares her personal struggles, health journey, and the delicate balance of sharing such experiences with a vast social media audience.
- Behind "Blended": Explore Kat's experience writing her book "Blended," a poignant narrative intertwining personal challenges with maintaining a vibrant online presence.
- Empowering Female Entrepreneurs: Discover Kat's commitment to supporting female founders and her valuable advice for aspiring content creators.
Connect with Kat :
- Instagram: @katjamieson_
- Blog: With Love from Kat
- Book: "Blended" available online and in bookstores.
- Shop: Kat’s LTK
Connect with the Podcast:
- Host: Paula Sanders
- Podcast: World’s Your Oysta
- Website & Newsletter: WYO Podcast
Dive into the multifaceted world of a fashion influencer as Kat shares her candid insights on fashion, internet fame, and entrepreneurship. Gain valuable perspectives on influencing and content creation in this must-listen episode.
More episodes
View all episodes
24. From Intern to Editor-in-Chief: Hallie Gould’s Story (Byrdie & Brides)
58:20||Season 3, Ep. 24This week on World’s Your Oysta, we’re joined by Hallie Gould—Editor-in-Chief of Byrdie and Brides—who’s redefining what it means to lead with heart, taste, and originality in the ever-evolving world of beauty and bridal media.From her early days as an intern with a vision to now running two powerhouse publications, Hallie walks us through the pivotal moments that shaped her voice and career. We talk about leadership, creativity, and carving out space for authenticity in a world that’s always scrolling. This one’s for the writers, the dreamers, the beauty lovers, and anyone reimagining what modern media can look like.In this episode, we get into:Hallie’s rise from intern to Editor-in-Chief—and how she found her lane in beautyThe behind-the-scenes of building bold, engaging content at Byrdie and BridesWhy mentorship matters, and what it actually looks like to build a supportive teamHallie’s tried-and-true beauty rituals—and the trends she’s keeping vs. cuttingHer take on navigating hustle culture with softness, self-trust, and styleA conversation full of career gems, beauty wisdom, and real talk about leadership in a digital ageFollow HallieInstagram: @gouldhallieTikTok: @gouldhallie_Follow Byrdie:Instagram: @byrdieTikTok: @ByrdieYouTube: @byrdieFollow Brides:Instagram: @BridesTikTok: @bridesWebsite: www.brides.comJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media23. How Taylor Swift Made Fazit Go Viral | Founder Aliett Buttelmann on 3500% Growth & Staying Grounded
47:26||Season 3, Ep. 23What happens when Taylor Swift wears your brand? For Aliett Buttelmann, co-founder of Fazit, it meant overnight virality and a jaw-dropping 3500% sales spike.In this episode of World’s Your Oysta, Paula gets the full download on:The moment Taylor wore Fazit—and what happened nextHow Aliett navigated sudden hype without losing the heart of her brandTurning visibility into longevityThe rituals, mindset, and community-first focus that keep her groundedThis is more than a viral success story—it’s a masterclass in building something real in a world that moves fast.🎧 Listen now and get inspired—because the world’s your oysta.Watch this Episode on YouTube: World's Your Oysta Podcast YouTubeFollow Fazit 👉✭ INSTAGRAM: https://www.instagram.com/letsfazit/✭ TIKTOK: https://www.tiktok.com/@letsfazit✭ YOUTUBE: https://www.youtube.com/@letsfazitFollow Aliett Buttelmann 👉✭ INSTAGRAM: https://www.instagram.com/aliettbutts/✭ TIKTOK: https://www.tiktok.com/@aliettbuttsJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media22. More Than a Label: How Fashion Designer Ronny Kobo is Turning Setbacks Into a Legacy
52:48||Season 3, Ep. 22Ronny Kobo isn’t just a fashion designer—she’s a force. Best known for her effortlessly cool silhouettes and celeb-approved looks, she’s built a global empire. But behind the glamour, there’s grit. In this episode, we go beyond the label (literally and figuratively). Ronny opens up about the highs and lows of building a brand that stands the test of time, the quiet battles she’s fought (including a private cancer journey), and why she sees failure not as a roadblock, but as part of her portfolio. If you’ve ever felt overlooked, doubted, or scared to take risks—this one’s for you.Watch this Episode on YouTube: World's Your Oysta Podcast YouTubeFollow Ronny:Instagram: @RonnyKoboShop: Ronny KoboJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media21. Dry Brushing, Body Sculpting & Clean Beauty: The Tronque Revolution with Tanne Snowden
53:01||Season 3, Ep. 21USE CODE OYSTA20 for 20% off all Tronque orders. This one’s for the girlies who want glowing skin and real talk. In this episode, Paula sits down with Tanne Snowden, the powerhouse founder of Tronque, the luxury body care brand making waves in clean beauty. After battling endometriosis and navigating reproductive health challenges, Tanne realized the products she was using weren’t just ineffective—they were potentially harmful. So, she took matters into her own hands.Now, Tronque is redefining body care with science-backed, efficacy-first products—because what you put on your skin matters. From the game-changing Vitamin C body oil to the iconic dry brush, Tanne shares how these products can transform the way you care for your body.What we’re getting into:Tanne’s personal journey with endometriosis and how it led her to clean, high-performance body care.The science behind Tronque’s must-have products—why they work and how they elevate your skin health.How to upgrade your routine with lymphatic drainage, dry brushing, and body Gua Sha for maximum glow.Going from DIY to luxury beauty—Tanne’s road to launching Tronque in Neiman Marcus and Saks Fifth Avenue.This convo is an absolute must for anyone looking to level up their body care and feel amazing in their skin.Where to Connect with Tanne and TronqueInstagram Tanne: @Tanne_SnowdenInstagram Tronque: @tronqueJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media20. Juicy, Unfiltered & Unexpected: HRH Interviews Me!
47:37||Season 3, Ep. 20HRH Alexander Hankin is back, but this time—we’re flipping the script. That’s right, my bestie is taking the mic and putting me in the hot seat! You know it’s going to be juicy, unfiltered, and full of the kind of fun only Alexander can bring. We’re diving into questions I’ve never answered on the pod before, sharing behind-the-scenes tea, and giving you something we’ve never done before on World’s Your Oysta. Buckle up, because this one is good.Join the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media19. Going Viral & Staying Real: Coco Schiffer’s Journey in Fashion
01:04:23||Season 3, Ep. 19This week on World’s Your Oysta, we’re sitting down with the effortlessly stylish Coco Schiffer, a rising force in fashion and personal styling. From talent management to fashion stardom, Coco takes us behind the scenes of her unexpected career pivot, sharing how she built her personal brand in an industry where everyone’s watching.We get into it all—her viral fashion takes, the art of styling, and how she curates her capsule wardrobe guides that help people define their personal aesthetic. Plus, we play a round of Shuck It or Chuck It, debating everything from the return of maximalism to the internet’s favorite controversial trend—hairy shoes.Coco also spills on her Fashion Week experiences, the power of authenticity, and what she envisions for the future of fashion (and maybe even love). If you’ve ever felt lost in the world of style or just want to hear a raw, inspiring story about self-reinvention, this episode is for you.Follow Coco:Instagram: @cocoschifferTikTok: @cococoschifferSubstack: What To WearShopMy: @cocoschifferJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media18. Am I Smart Enough? Rethinking Intelligence & Self-Worth
13:36||Season 3, Ep. 18This week, I’m re-releasing a solo episode that’s deeply personal to me. For most of my life, I didn’t believe I was smart. School wasn’t my thing—I struggled, I underperformed, and I let those experiences define my self-worth. But as I grew older, I started realizing that intelligence isn’t one-size-fits-all.In this episode, I share my journey to redefining what it means to be “smart,” how I finally found confidence outside of traditional measures, and why I believe so many of us are more capable than we give ourselves credit for. If you’ve ever doubted yourself, this one’s for you.Now feels like the perfect time to revisit this story—especially with so many new listeners here. Hope you love it. 💛Join the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media17. Owning Who You Are with Victoria Brito | Fashion, Failure & Fearlessness
58:33||Season 3, Ep. 17Well, well, well… looks like World’s Your Oysta just got a little spicier. In this episode, you get to see a whole new side of Paula (flirty? absolutely. professional? always). I’m sitting down with the magnetic, multi-talented, and impossibly cool Victoria Brito—model, designer, dancer, and all-around powerhouse.We get into everything—from her rise in the fashion world to the raw, unfiltered truth about success, self-discovery, and making it in an industry that loves to put people in a box. Victoria opens up about love, identity, and what it really takes to own who you are—unapologetically. Plus, we talk about failure, reinvention, and why being bold (in life and in love) is the ultimate power move.This conversation is deep, inspiring, and yes—just a little bit flirty. Don’t say I didn’t warn you. 😉This episode is brought to you by Stellar. Please support our shows sponsors. Use code OYSTA20 for 20% off on all Stellar products!Follow Victoria:VickatrillionJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media16. The Highs, Lows, and Lessons of a Life in Fashion with Sofia Karvela
01:07:46||Season 3, Ep. 16Sofia Karvela is a force. From styling some of the most iconic looks in fashion to navigating sobriety and motherhood with raw honesty, she’s lived a life full of reinvention. In this episode, we get real about it all—the highs, the heartbreaks, and the lessons that come with building a career and a life on your own terms.This episode is brought to you by Harlo & Stellar. Please support our shows sponsors. Use code OYSTA20 for 20% off on all Harlo and Stellar products!We cover:Sofia’s unexpected path—from aspiring actress to one of NYC’s most in-demand stylistsThe reality of sobriety—what it’s taught her about herself, success, and staying - Motherhood and career—raising two boys while making magic in fashionStyle philosophy—her approach to creating looks that feel powerful and effortlessGrowing up in Greece, chasing dreams, and everything in betweenSofia keeps it unfiltered, hilarious, and deeply inspiring. If you’ve ever questioned your path, craved reinvention, or just love a damn good conversation, this one’s for you.Follow Sofia:@thesofiakarvelaJoin the World’s Your Oysta community!Instagram: @wyo.podTikTok: @wyo.podYoutube: World's Your Oysta PodcastWebsite & Newsletter: WYO PodcastProduced by Peoples Media