cover art for Flooring is NOT all Grim! with Simon Grimley

The UK Flooring Podcast

Flooring is NOT all Grim! with Simon Grimley

Season 2, Ep. 112

In this eye-opening episode of the UK Flooring Podcast, we sit down with Simon Grimley, the Managing Director of Grimley Flooring. Simon shares his captivating journey from early career failures to becoming a leader in the flooring industry. This episode is packed with invaluable insights on business growth, industry challenges, and the importance of resilience and adaptability.

Key Takeaways:
  1. Family Legacy in Flooring: Simon recounts the history of Grimley Flooring, starting with his grandfather in the 1930s and how this legacy influenced his career path.
  2. Early Career Struggles: Simon opens up about his initial failures due to overconfidence and lack of proper business strategy, and how these experiences shaped his professional outlook.
  3. Relaunch and Growth: Discover how Simon relaunched Grimley Flooring in 2020 and navigated the challenges posed by the COVID-19 pandemic, turning it into a period of significant growth.
  4. Industry Insights: Gain an understanding of the current state of the flooring industry, the impact of pricing and competition, and the role of professional organizations like the NICF.
  5. Business Strategies: Learn about Simon's approach to customer engagement, marketing, and maintaining high service standards to stand out in a competitive market.
  6. Future of Flooring: Simon shares his thoughts on the future of the flooring industry, including the role of AI and technology in transforming business operations.
Memorable Quotes:
  • "Ego is what went wrong. I believed that I was special and different, and with hindsight, I can say I wasn't."
  • "Running a business isn't just putting a quick post on Facebook and the work floods in. More people need business knowledge rather than just being good at what they do."
  • "The best advice I ever heard was, 'Don't put my wallet in a customer's pocket.'"
Connect with Simon:Sponsors:

Fit Box: A revolutionary device for measuring temperature and humidity in timber floors over time, crucial for underfloor heating installations. Learn more at

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