Latest episode
209. The Fifth Phase, with Dr Mark Powell
08:57The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere.
More episodes
View all episodes
207. Predictably Irrational, by Dan Ariely, reviewed by Toby Chapman-Dawe
03:27Crazy lessons from behavioural science: Toby Chapman-Dawe reviews Predictably Irrational by Dan Ariely204. Decoded - The Science Behind Why We Buy, with Phil Barden
09:45Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers!203. B2B is really P2P, with Frank Somma
09:59Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world