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805. The Digital Leaders's Playbook, with the author, Paul Coby
09:55||Season 8, Ep. 805Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops.
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804. Marketing and Psychology, with the authors, Luan Wise and Tom Bowden-Green
09:46||Season 8, Ep. 804Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops.
803. The Disruptors, with the author, Sally Percy
09:31||Season 8, Ep. 803Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops.
802. The Big Brand Blueprint, with the author, Chris Willman
09:47||Season 8, Ep. 802Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!https://www.amazon.co.uk/dp/B0GDMGK9T6
801. Hacking the Human Mind, with the co-author, MichaelAaron Flicker
09:30||Season 8, Ep. 801Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!https://www.amazon.co.uk/dp/1804091324
711. Present with Presence, with the author, Isobel Rimmer
09:59||Season 7, Ep. 711Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops.
710. Leading the Sustainable Organization, with the author, Peter McAteer
09:58||Season 7, Ep. 710Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops.