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608. The ROI of Thought Leadership, with the authors, Cindy Anderson and Anthony Marshall
09:59||Season 6, Ep. 608Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops.
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607. How to Use Digital Learning with Confidence and Creativity, with the author, Gearóid ÓS úilleabháin
09:42||Season 6, Ep. 607Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity. While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives.
606. Start-Up Century, with the author, James Wise
09:57||Season 6, Ep. 606
605. Anticipatory Leadership, with the author, Erik Korsvik Østergaard
09:53||Season 6, Ep. 605Erik Korsvik Østergaard speaks about his book Anticipatory Leadership, and how leaders can use "Futures Thinking" inside their organizations to shared the structures, cultures and governance. This may be one of the most influential management books of 2025, and certainly one of the most intriguing I have read.
604. Learning Leadership from Dogs, with the author, Professor Aditya Simha
09:29||Season 6, Ep. 604Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership? Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualitiesThank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops.
614. Sales Psyche, with the author, Chris Hatfield
09:53||Season 6, Ep. 614Welcome to Chris Hatfield, author of Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind – in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker, and simultaneously full of ideas and enthusiasm. Sales Psyche is somewhere between a workbook, personal development guide, and sales motivation; published by LID publishing, a cool 256 pages, and (as always) available from Amazon and all good bookshops.
611. Engage, with the author, Ben Amos
09:31||Season 6, Ep. 611Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work. Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops.