A stunning new view of AI and business transformation

The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere.

The Fifth Phase, with Dr Mark Powell

An extraordinary story, from refugee to IT titan to philanthropist

Let It Go, with Dame Stephanie Shirley, CH

Crazy lessons from behavioural science

Crazy lessons from behavioural science: Toby Chapman-Dawe reviews Predictably Irrational by Dan Ariely

Predictably Irrational, by Dan Ariely, reviewed by Toby Chapman-Dawe

Sally chats about the leaders who are changing our world

21st Century Business Icons, with Sally Percy

Tracey tells all about the psychology of successful groups

The Social Brain, with Tracey Camilleri

Author Phil Barden tells all

Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers!

Decoded - The Science Behind Why We Buy, with Phil Barden

Author Frank Somma shares compelling B2B insights 

Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world

B2B is really P2P, with Frank Somma

Marketing in the age of automation, big data, and machine learning

William Ammerman chats about his amazing book "The Invisible Brand," which ranges from AI to Aristotle, psychotechnology to Star Trek TriCorders!

The Invisible Brand, with William Ammerman

Carole reviews the business value of "Team of Teams" by Gen. Stanley McChrystal

Carole Archer, Senior Customer Engagement Manager, Ricoh Europe, reviews Team of Teams by General Stanley McCrystal, and answers The Big Question: are there any genuine business lessons in a book like this? Yes, including the curious 'Lead Like a Gardner.' Listen in to know more, and buy the book https://www.amazon.co.uk/Team-Teams-Rules-Engagement-Complex/dp/0241250838/

Team of Teams, reviewed by Carole Archer

Book reviews, author interviews and more for B2B marketers

Authors explain why they wrote their books and reviewers comment on B2B marketing books

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The Strand Review of Books

Book reviews, author interviews and more for B2B marketers

Latest episode

209. The Fifth Phase, with Dr Mark Powell

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208. Let It Go, with Dame Stephanie Shirley, CH

207. Predictably Irrational, by Dan Ariely, reviewed by Toby Chapman-Dawe

206. 21st Century Business Icons, with Sally Percy

205. The Social Brain, with Tracey Camilleri

204. Decoded - The Science Behind Why We Buy, with Phil Barden

203. B2B is really P2P, with Frank Somma