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Book reviews, author interviews and more for B2B marketers


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  • 330. Right Kind of Wrong, with the author, Professor Amy Edmondson

    09:49
    Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success
  • 329. The Superpower of Small Teams, with the co-author, Brad Borkan

    09:22
    Author Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more
  • 328. The Art of Statistics, with the author, Professor Sir David Spiegelhalter

    09:52
    Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician.
  • 327. High-Impact Content Marketing, with the author, Purna Virji

    09:56
    Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect
  • 326. GLUE, with the author, John Dore

    09:49
    John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses.
  • 325. The Customer Copernicus, with the author, Charlie Dawson

    09:48
    Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/