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902. Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
09:46||Season 9, Ep. 902Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Pleasingly, the book is published today, which brings us neatly to the point: Daniela, why write this book and why now? Why does trust – or lack of it – continue to be such a big issue and are the steps to restore it technical or emotional? Is there a trade-off between the commercial value of data and the trust impact?Two chapter-heading quotes really struck me: Deming’s comment “Without data, you’re just another person with an opinion,” and Tim Cook’s remark “Privacy is a fundamental human right.” OK, and did Mark Twain really say “Data is like garbage. You’d better know what you are going to do with it before you collect it”? Thank you so much to Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Five sections packed with 12 chapters, full of strategies and actions, published today by Anthem Press, available from Amazon and all good bookshops.
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901. Counterintuitive, with the author, Naveen Jain
09:50||Season 9, Ep. 901Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there! For anyone reading the book, what stops them from being counterintuitive? How do you deal with the anguish when a home truth (page 151) smacks you right between the eyes? What does Counterintuitive thinking offer?Thank you to Naveen Jain, author of Counterintuitive, Unconventional Principles for Success in Life and Business and winner of, among other awards, the Albert Einstein Technology Medal. Published by Harriman House, a modest 210 pages, change your outlook on life at a snip at £16.99 and available of course from Amazon and all good bookshops.
810. The Persuasion Engine, with the author, Roger Dooley
09:33||Season 8, Ep. 810Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.Roger looks at the challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level.Full of actionable marketing strategies, the aim is to create compelling marketing campaigns that work on real people in the real world. Published by Wiley and, of course, available from Amazon and all good bookshops. Thank you for listening, and good-bye.
809. The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta
09:45||Season 8, Ep. 809Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops
808. Working with Americans, with the author, Allyson Stewart-Allen
09:17||Season 8, Ep. 808Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond.
807. The Marketing Machine, with the author, Ros Conkie
09:57||Season 8, Ep. 807Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth. Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.Thank you for listening, and good-bye!
806. The Women of Microsoft, with the authors, Miri Rodriguez and Izabela Duiwe
09:37||Season 8, Ep. 806Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye.