209. The Fifth Phase, with Dr Mark Powell08:57The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere.
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207. Predictably Irrational, by Dan Ariely, reviewed by Toby Chapman-Dawe03:27Crazy lessons from behavioural science: Toby Chapman-Dawe reviews Predictably Irrational by Dan Ariely
204. Decoded - The Science Behind Why We Buy, with Phil Barden09:45Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers!
203. B2B is really P2P, with Frank Somma09:59Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world