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504. But...How do you teach business?
09:54||Season 5, Ep. 504Welcome to Professor Chris Hackley, author of But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses?
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503. The CEO Activist, with the author, Lelila McKenzie-Delis
09:53||Season 5, Ep. 503A very warm welcome to Leila McKenzie-Delis, author of The CEO Activist, subtitled ‘Putting the S in ESG.’ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also laucned the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten areas of workplace, diversity and inclusion. Now Leila, you have some outstanding and amazing testimonials for your book, but being super-selfish: what will readers learn or gain from reading The CEO Activist?
502. The Authentic Organization, with the author, Gina Battye
09:24||Season 5, Ep. 502Gina Battye, CEO of the Psychological Safety Institute, offers a practical guide aimed at leaders, managers, HR and DEI professionals interested in cultivating an inclusive work environment.
501. Smart Social Media, with the author, Luan Wise
09:37||Season 5, Ep. 501Hello and welcome to Luan Wise, author of Smart Social Media - How to grow your business with social media marketing. Luan has been a lead trainer for Meta, and leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the Federation of Small Businesses, and the Direct Marketing Association in northern California.
440. Supercharging the customer experience, with the authors, Alan Williams and Dave Stubberfield
09:59||Season 4, Ep. 440Co-authors Alan Williams and Dave Stubberfield speak about their book Supercharging the Customer Experience, subtitled How organizational alignment drives performance.Alan Williams leads the consultancy ServiceBrand Global, specialising in helping service-based businesses thrive and flourish in a values economy. Dave Stubberfield leads the Carter Consultancy, which focuses on customer experience, change management, and continuous improvement.https://www.amazon.co.uk/dp/1915951283/
439. How to Use Customer Data, with the author, Dr Sachiko Scheuing
09:53||Season 4, Ep. 439Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech.
438. Natural Born Winners, with the author, Robin Sieger
09:54||Season 4, Ep. 438Robin Sieger, author of Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference?