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431. B2B Digital Marketing Strategy, with the author, Simon Hall
09:26Author Simon Hall shares his motivations for writing B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book!
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330. Right Kind of Wrong, with the author, Professor Amy Edmondson
09:49Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success329. The Superpower of Small Teams, with the co-author, Brad Borkan
09:22Author Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more328. The Art of Statistics, with the author, Professor Sir David Spiegelhalter
09:52Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician.327. High-Impact Content Marketing, with the author, Purna Virji
09:56Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect326. GLUE, with the author, John Dore
09:49John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses.325. The Customer Copernicus, with the author, Charlie Dawson
09:48Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/