Rocky Mountain Marketing

Do you want to try podcasting?Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing. Whether you're a seasoned podcaster looking to reignite your passion or a newcomer eager to make waves, this episode is packed with actionable advice to help you take your podcast to the next level.In this episode, you’ll learn:Consistency breeds success: Stick to a regular podcasting schedule to maintain audience engagement and momentum.Create compelling content: Ensure your podcast topics align with your brand and resonate with your audience to maximize listener interest.Invest in quality equipment: Prioritize good audio quality by using professional recording equipment and creating a quiet recording environment.Utilize strategic marketing: Implement creative promotional tactics to attract and retain listeners without overwhelming them with constant episode announcements.Ensure legal compliance: Obtain necessary permissions and licenses for all content to avoid potential legal issues.Seek professional feedback: Take advantage of podcast audits to identify areas for improvement and optimize your podcasting strategy for maximum impact.But wait, there's more! I'm excited to offer you a complimentary podcast audit, tailored to your unique needs and goals. With personalized insights and recommendations, this audit will be your roadmap to unlocking the full potential of your show and reaching new heights of engagement and influence.So grab your headphones, tune in, and let's embark on this podcasting adventure together. "Podcast Mastery: Expert's Tips for Growth and Impact" is your ticket to podcasting greatness. Let's dive in and make magic happen!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #leadgeneration #contentcreator #podcast #podcasting #smallbusinessowners #denverbusiness

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.Are you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam’s social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales

Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move. But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.In this episode, you will be able to:Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.The key moments in this episode are:00:00:02 - Challenges of Parenting a Competitive Soccer Player 00:01:32 - Learning to Drive a Stick Shift 00:03:41 - Overcoming Challenges and Frustrations 00:05:05 - The Power of Persistence and Support 00:08:04 - Embracing the Learning ProcessStay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness

How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.In this episode, you will be able to:Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.Learn how to craft powerful narratives that drive business strategy and captivate your audience.Discover the power of storytelling in building a strong and engaged community around your brand.Unlock the potential of utilizing stories to create a compelling and effective brand strategy.Transform your stories into tangible business growth and measurable success.The key moments in this episode are:00:00:01 - Introduction to Chad Illa-Peterson 00:02:00 - The Difference between Story Catching and Storytelling 00:08:58 - Chad's Journey to Story Catching 00:11:34 - Catching Stories in Daily Life 00:14:28 - The Importance of Writing Down Stories 00:14:47 - Importance of Writing Down Daily Experiences 00:17:59 - Catching Stories to Build Bridges 00:22:45 - Converting Stories for Business 00:25:58 - Connecting through Shared Experiences 00:28:58 - Human-to-Human Connection in the Digital Age 00:30:00 - The Importance of Storytelling in Business 00:30:41 - How to Work with Chad 00:31:00 - Personal Connection with Chad 00:31:21 - The Value of Capturing Stories 00:31:51 - Closing Remarks Visit Chad Illa-Peterson’s social media pages:Website: https://thestorycatcher.com/Linkedin: https://www.linkedin.com/in/chadillapetersen/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab

This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience. Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.00:00 Unlocking the Power of Instagram Stories00:40 The Magic of Instagram Stories: A Personal Touch04:56 Maximizing Your Instagram Stories: Tips and Tricks08:09 Exclusive Digital Marketing Summit Invitation08:46 Creative Strategies for Engaging Instagram Stories10:14 Building Community Through Instagram Stories11:54 Wrapping Up: The Impact of Instagram Stories on MarketingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!Visit Steve Stewart’s social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast

In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?In this episode, you'll be able to learn:Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including: Trust-building with followers Protection against impostersNew features for verified users: Quicker ad reviews Faster customer support access Clickable links in reels Content review for originality Different verification colorsConsiderations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-upsDon't miss this insightful episode on the future of social media verification.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bluecheckmark #meta #metaverification #digitalcreators

ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katieIf you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.In this episode, you will be able to:Implementing Growth Strategies for Podcast ListenershipMaximizing Podcast Monetization through Audience EngagementCrafting a Clear Podcast Premise for SuccessAmplifying Podcast Reach with Social MediaNavigating the Transition to Full-Time PodcastingThe key moments in this episode are:00:00:00 - Introduction to Podcasting Revolution00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster00:09:31 - Learning to Grow and Monetize the Show00:10:02 - Key Strategies for Growing a Podcast00:12:08 - The Value of Podcast Downloads vs. Social Media Views00:13:15 - Engaging with Online Communities00:14:48 - Utilizing Social Media for Podcast Promotion00:16:23 - The Four Step Podcast Success Ladder00:17:48 - Understanding Growth Problems in Podcasting00:24:15 - Level one: Clear Unique Premise00:26:56 - Level two: Retention Over Growth00:29:51 - Consistency and Strategy00:30:37 - Growth Strategies00:34:50 - Podcast Guesting Strategy00:35:44 - Importance of Starting Small00:37:12 - Monetization Strategy00:39:50 - Importance of Audience Engagement00:42:46 - Strategy for Successful Podcasting Visit Kevin Chemidlin’s social media pages:Website: https://growtheshow.com/Linkedin: https://www.linkedin.com/in/kevinchemidlin/Instagram: https://www.instagram.com/kevinchemidlinFacebook Group: https://www.facebook.com/groups/growtheshowLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastcoach #podcaststrategy #growtheshow #monetization

If you're feeling overwhelmed by the pressure to constantly create engaging content, struggling to maintain consistency, and finding it hard to engage with your audience on social media, then you are not alone! The constant need to measure worth by likes, views, and engagement can lead to burnout, making it challenging to stay motivated and creative. Even Julia Roberts faces the same struggle with social media and content creation burnout, proving that it's a widespread issue among business owners and entrepreneurs.In this episode, you will be able to:1. Overcoming content creation burnout: Discover effective strategies to reignite your creativity and maintain a consistent flow of engaging content.2. Mastering social media consistency: Uncover the secrets to staying visible and relevant on social platforms, leading to increased engagement and brand awareness.3. Maximizing content schedulers: Learn how to streamline your content creation process and effortlessly schedule posts for maximum impact.4. Engaging with ideal clients: Unlock the key to connecting with your target audience on social media, fostering meaningful interactions and building a loyal community.5. Repurposing long form content: Explore innovative methods to transform your in-depth content into captivating social media posts, amplifying your reach and impact.The key moments in this episode are:00:00:09 - The Silent Struggle of Business Owners 00:02:12 - Content Creation Burnout Statistics 00:05:37 - Impact of Negative Comments 00:10:06 - Overcoming Content Burnout 00:12:56 - Consistency for Community Building With the right strategy, you can manage the ups and downs of content creation so you don't burn out, but also don't disappear from your audience's radar. What techniques do you use to sustain consistency while giving yourself needed breaks?Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab