Share

cover art for Demystifying SEO with Ashley Kochans

Business as UNusual

Demystifying SEO with Ashley Kochans

Season 2, Ep. 15

Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Ashley Kochans owner and operator of Kochans Consulting.


Kochans Consulting is a marketing consultancy that provides digital solutions, training, and expert execution. Like most marketing agencies, they improve the brand visibility of our clients. Unlike most, they specialize in organizations whose work makes the world a healthier place. Their specialty is Search Engine Optimization, but their expertise includes: Tracking & reporting Key Performance Indicators (KPIs); Email marketing automation; Google Ads grant management ; Social media marketing & digital PR; Web optimization for Shopify, Squarespace, Wix, and WordPress sites


They are committed to working alongside organizations in education, health & wellness, and advocacy. Through collaboration, they improve our clients’ online presence to advance their mission and maximize their impact.


Ashley Kochans is a digital marketer, yoga instructor, and entrepreneur. Both in yoga and Search Engine Optimization, she hopes to explain complicated things accessibly and authentically, so that her whole audience is along for the ride. When she’s not maximizing organic traffic, she’s cooking organic meals or traveling.


Website:

kochansconsulting.com


Best Contact for Listeners to find you or connect with you:

https://www.linkedin.com/in/ashley-kochans-579652b3/


Links

https://iwantabuzz.com/biz/making-difference/ashley-kochans-from-kochans-consulting/

https://www.youtube.com/watch?v=Zp7Q1r_wrgk

https://kochansconsulting.com/about-us/


Social Media Links/Handles

@ashleykochans (Insta for yoga, Linkedin for SEO)


Lightly edited and produced by BiCurean Consulting, BiCurean.com

More episodes

View all episodes

  • 14. Pause After the Push

    07:42||Season 5, Ep. 14
    In this episode of Business as UNusual, Aicila dives deep into the critical but overlooked phase after intense sprints in business. This episode addresses why resetting after a push is essential for sustainable momentum, creativity, and connection, and how ignoring the need for recovery can trap entrepreneurs in a perpetual crisis loop. Learn actionable strategies for recognizing urgency, setting hard stops, and managing your energy intentionally. If you've ever found yourself stuck in emergency mode, this episode offers a roadmap for reclaiming your business and your creativity. Keywords: business reset, crisis loop, energy management, recovery, entrepreneur wellness.Topics discussed in this episode:Why sprints and intense pushes are necessary—but not sustainableHow urgency migrates and creates a crisis loop in your businessThe real costs of skipping the recovery phase: momentum, creativity, and connectionConcrete steps to interrupt the crisis pattern and intentionally reset energyThe difference between productivity and resource managementHow to identify where urgency is costing you energy and progressUtilizing the energy equation snapshot for clarityPause and set a hard stop after your next project; give yourself permission to decompressName your transitions out loud to break the crisis loop and signal your brain the emergency is overTake the energy equation snapshot at bicurean.com/energy-snapshot to see where your energy types stand and plan your resetEpisode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.
  • 13. Transforming Too Well

    11:38||Season 5, Ep. 13
    In this episode of Business as UNusual, host Aicila explores the connections between myth, business transformation, and entrepreneurial purpose. Using the selkie myth from Celtic folklore, Aicila reveals how entrepreneurs often lose touch with their original inspiration and what it takes to reconnect and reignite innovation. This engaging solo episode delves into the energy core, personal motivation, and the subtle drifts that can derail founders and leaders.Topics discussed in this episode:The myth of the selkie as a lens for entrepreneurial driftHow founders lose their "skin" by chasing metrics, money, and efficiencyThe three energies: momentum, creativity, and connection—and what happens when they're depletedRecognizing signs that you've lost your original passionPractical steps to rediscover purpose without burning down your businessThought-provoking questions to uncover your real motivationTools to assess and boost your energy coreResources mentioned in this episode:Secret of Roan Inish (film)BiCurean Energy Snapshot free tool: https://bicurian.com/energysnapshotFind Aicila on Instagram: @BiCureanReflect on your true motivation and take time to reconnect with what made you start your business.Join the conversation online—share your insights or struggles with founder motivation and transformation!Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.entrepreneurial transformation, reconnecting purpose, business motivation, founder energy.
  • 12. The 21-Year Shortcut

    27:58||Season 5, Ep. 12
    JB Glossinger has been publishing daily coaching episodes for 21 years — nearly 6,000 of them. Not because he had a gift for it. Because he created a system for consistency. He was held back in third grade, labeled with special needs, bullied. He built Morning Coach because systems were the only thing that worked for someone who had to learn everything the hard way. That origin is exactly what makes him worth listening to.This conversation covers what it actually takes to build sustainable momentum — and why most productivity advice misses the point entirely.What We Got IntoThe operating system problem. Most founders aren't lacking tools — they're drowning in them. JB's framework cuts through the noise with a simple cascade: mission (what you're doing over 12 months), vision (who you're becoming), values (what's non-negotiable), and then goals, projects, tasks — in that order.Zone two as a business metaphor. JB qualified for the Boston Marathon at 56 by running 40 miles a week at a pace most people would call embarrassingly slow. 80–90% of elite training is zone two — low intensity, high consistency. His argument: most entrepreneurs are sprinting themselves into injury when the actual path to performance is steady and boring.Why productivity advice fails founders. The problem isn't that you don't know what to do. It's that you're saying yes to too many things. A river without banks is a flood.If everything feels hard right now, that's not a discipline problem. That might be a energy drain.The Ivy Lee method. One of the oldest and most validated systems in business history: write down six priorities, start with number one, don't move to number two until it's done. Carnegie paid $25,000 for this idea in the 1910s. JB has been teaching it ever since because it still works.The difference between support and exploitation. Good coaching shortens your learning curve. Bad coaching sells you on the idea that someone else has the answer to a problem only you can solve. JB draws that line clearly.Human connection as a business asset. In an AI-saturated market, lived experience and genuine community are becoming competitive advantages. JB is building toward that intentionally — meetups, a community platform, IRL experiences.Practical TakeawayStart here: tomorrow morning, write down the six most important things you need to do. Prioritize them. Work number one until it's done. That's it. JB argues this single habit, practiced consistently, puts you ahead of 90% of people on productivity.About JBJB Glossinger is the founder of Morning Coach, a life operating system for founders and high-performers. He holds an MBA and a PhD in metaphysics. He splits his time between the US and Colombia, has been podcasting since 2005, and his newest book — his first written without any financial motive — distills 21 years of system-building into practical daily practice.🔗 https://www.morningcoach.com/unusual for Book Link and Free Planner pages.
  • 11. Risky Business

    06:29||Season 5, Ep. 11
    The personal development world has decided that "what could go wrong" is a pessimist's question. That the more evolved, more positive approach is to ask "what could go right."I'd like to respectfully disagree with that entire premise.Risk is unavoidable. But the desire to avoid thinking about risk? That's where things get costly — not just financially, but energetically. Circling an unexamined risk drains momentum without producing any forward motion. And the unlived risk — the leap you never took — has an energy price too. It just never resolves.In this episode I'm making the case for looking directly at what could go wrong — not as an act of pessimism, but as the foundation for grounded confidence. I share a story from my time running a nonprofit center in Tacoma, where I put a month of my own salary on the line to prove a point — and what that experience actually taught me about the relationship between risk assessment and self-trust.The goal isn't certainty that it will work. The goal is trusting yourself enough to handle it if it doesn't.It's a lot easier to leap when you've mapped the landing.In this episode:Why "what could go wrong" is one of the most underused tools in the solopreneur toolkitHow fear of risk is often a momentum energy problem in disguiseThe real cost of the risk you never takeA simple risk assessment framework that actually builds confidenceThe Tacoma story — and what it taught me about skin in the gameEnergy prompts from this episode:What risk are you currently circling instead of naming? What's it costing you to keep not deciding?Name one risk you've been avoiding looking at directly. What's the most likely outcome if it happens — and what would you do?What is a risk you're glad you took — regardless of how it turned out?Want to know what's actually draining your momentum? The Energy Equation Snapshot is a free assessment that tells you which energy type is lowest right now — and what to do about it. → bicurean.com/energysnapshotFind Aicila + BiCurean: bicurean.com Instagram LinkedIn YouTubeListen + Subscribe: Apple Podcasts | Spotify | Amazon Music | bicurean.com/bau
  • 10. Engineering Change

    30:15||Season 5, Ep. 10
    This episode of Business as UNusual features Radhika Dutt, entrepreneur, product leader, and author of "Radical Product Thinking: The New Mindset for Innovating Smarter." Host Aicila dives into Radhika's alternative approach to driving innovation in business, challenging the traditional gospel of goal and target setting. Instead, Radhika shares her frameworks for empowering teams to solve complex problems through experimentation, trust, and systematic puzzle solving. If you're looking for smarter ways to approach business strategy, leadership, or product development, this thought-provoking conversation will inspire you to reimagine how real change happens.Topics discussed in this episode:Why traditional goal setting often fails in complex, modern business environmentsThe origins and limitations of management by objectives, OKRs, and SMART goalsHow to build organizational trust and foster experimentationThe puzzle-setting and puzzle-solving frameworks for solving business challengesHow leaders can balance guidance, accountability, and team autonomyPersonal lessons Radhika would share with her 18-year-old selfThe motivation and vision behind "Radical Product Thinking" and her upcoming bookPractical ways to engineer meaningful change in any field, from startups to parentingResources mentioned in this episode:Radical Product Thinking by Radhika Dutt Radhika Dutt on LinkedInRethink your business strategy—try Radhika’s puzzle-setting and OHLA frameworks in your next team meeting!Share your puzzle-setting stories with Radhika on LinkedIn—you might even be featured in her next book!Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.
  • 9. Serendipitous Rebel

    42:21||Season 6, Ep. 9
    In this episode of Business as UNusual, host Aicila welcomes Wendy Guth and Krystal Eicher, co-founders of Serendipitous Rebel and creators of the Savor Mindset Retreat at Sea. Together, they dive deep into innovative strategies for combating entrepreneurial overwhelm, prioritizing alignment, and building sustainable businesses. Through their unique blend of strategic marketing and deep coaching, Wendy and Krystal share how women business owners can leave chaos behind to reconnect with what they truly want. This conversation offers fresh perspectives for anyone craving success outside the traditional mold.Topics discussed in this episode:How to break out of overwhelm and indecision as a business ownerThe value of holistic resource planning and getting “real” about your runwayWhy magical thinking isn’t a business strategy—but a dose of healthy delusion sometimes helpsCommon pitfalls in online business advice and "guru" formulasThe power of unplugging and masterminds at sea for deep breakthroughsRethinking success and giving permission to define it on your own termsBuilding supportive communities for business growthAdvice to their 18-year-old selves: Worthiness, balance, and joyHow to get involved with Serendipitous Rebel retreats, coaching, and podcastResources mentioned in this episode:Serendipitous Rebel PodcastSerendipitousRebel.com@serendipitousrebel on InstagramVirgin Voyages (for Savor Mindset Retreat at Sea)Ready to break out of your comfort zone? Explore the Savor Mindset Retreat at Sea with Serendipitous Rebel!Join the Serendipitous Rebel community on Instagram for radical business wisdom and connection.Listen to the Serendipitous Rebel Podcast for more rebel-minded insights and inspiration.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.
  • 8. Measure What Matters

    19:30||Season 5, Ep. 8
    In this episode of Business as UNusual, host Unknown talks with Neil Callanan, founder of Loose Grip and Grasp. Neil specializes in helping mission-driven companies show that activism isn't just inspiring—it sells. Learn how leaders tie values to measurable ROI and build profit models that benefit people and the planet. Discover practical strategies for measurement, storytelling, and aligning stakeholders to maximize real-world change.Topics discussed in this episode:How to measure values in mission-driven organizationsThe difference between quantitative and qualitative impactChoosing the right metrics for purpose and profitThe power of stakeholder workshops for alignmentMoving beyond vanity metrics to true successReal-world example: Building brand affinity in outdoor gear retailWhy strategy and planning are overrated in today’s fast-paced worldAdvice for young professionals: execution beats ideasLaunching Grasp: a new framework for measuring activism and valuesResources mentioned in this episode:Grasp framework and case studies: graspyourimpact.comNeil Callanan on LinkedIn: Neil CallananLoose Grip agency: loosegrip.netExplore Grasp and see how your impact stacks up – visit graspyourimpact.comConnect with Neil Callanan on LinkedIn for insights into values-driven measurementTake the next step: focus on just 2–3 metrics that truly reflect your missionEpisode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.
  • 7. Myth Slayer

    26:13||Season 5, Ep. 7
    What happens when you blend Greek mythology, purpose-driven reinvention, and a refusal to accept business as usual? On this episode of Business as UNusual, host Aicila welcomes two-time TEDx speaker and executive coach Scott Mason to share disruptive ideas for modern leadership and personal development. Scott Mason draws on his experience as a senior executive and attorney who rebuilt his career from collapse, now helping high achievers break free from the internal myths that drain energy and block professional success. Whether you want to escape the trap of successful misery, realign your work and life, or learn why classic business wisdom might not serve you, this episode tackles it all.Topics discussed in this episode:The “toxic myths” blocking professional breakthroughsHow blending Greek mythology with leadership psychology fosters reinventionReal-life examples of myth-driven transformationRedefining work-life balance for elite successAligning work with purpose and joy (and why retirement isn’t the goal)Advice for trusting yourself, even against the oddsScott Masonupcoming four-book “Myth A Leadership Epic” seriesResources mentioned in this episode:Scott Mason’s website: myfreedomrocks.comScott Mason on LinkedInReady to ditch old narratives? Discover your own myth and break through barriers with Scott Masonframeworks—connect at myfreedomrocks.com!Stay tuned for “Myth A Leadership Epic”—sign up for updates and be the first to grab Scott Mason energizing new series!Join our conversation! Share your myth-busting leadership story with us on LinkedIn.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.
  • 6. Flying Thru Life

    35:46||Season 5, Ep. 6
    How do you turn passion, purpose, and disruption into legacy-driven impact? In this episode of Business as UNusual, host Aicila welcomes Robert DeLaurentis, known as the “Peace Pilot,” Navy Gulf War veteran, author, and founder of the Citizen of the World for the World global peace movement. Robert DeLaurentis shares the secrets behind scaling a movement, leveraging business for good, and overcoming unimaginable challenges. Discover how he connects spirituality, aviation, and entrepreneurship to drive innovative change and foster peace.Topics discussed in this episode:Redefining Success: From business profits to pursuing legacy and impactThe Power of Teamwork: Building mission-driven teams and communityBusiness for Good: Breaking the “business vs. good” myth and tripling business through applied spiritualityOvercoming Obstacles: The role of persistence, faith, and no-excuses leadershipScaling a Global Movement: Completing polar circumnavigations and turning science into actionTransformation and Joy: Why joy—not happiness—is the true measure of a life well-livedAuthenticity in Business: Spiritual concepts that translate to real-world resultsInspiring Future Leaders: Engaging young minds through aviation, technology, and hands-on experienceResources mentioned in this episode:Peace Pilot Movie: Available on Amazon Prime, Apple TV, and Google TV PeacePilotTheMovie.comRobert DeLaurentis’s books including Flying Through Life, Zen Pilot, and The Little Plane That CouldRobert’s WebsiteNASA Wafer-Scale Spacecraft ProjectUC Santa Barbara research on microfibers and global plastic pollutionDeLaurentis International Airport and community programs for youth🚀 Calls to Action:Watch Peace Pilot and experience Robert’s incredible journey: Find it on Amazon, Apple TV, or Google TV!Connect with Robert and join the mission for worldwide peace: Visit the Peace Pilot website or follow on socials.Rethink your approach! Incorporate purpose, spirituality, and authentic connection into your business for true impact.Episode transcript:The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com.