From the trenches


Taking the family business to new heights, 49th Parallel Grocery's Peter Richmond talks scale, leadership and much more!

Ep. 68

Peter Richmond is the President and CFO of Ladysmith's 49th Parallel Grocery. Currently they operate 4 locations in Ladysmith, Chemainus, Cedar and Duncan, in addition to a flower shop (Blooms At the 49th) and printing business (49th Parallel Printers).

This interview covers how 49th is managing the current supply chain and HR challenges facing many organizations right now. We also explore how the second generation family company grew so significantly over its 45 year history, leadership lessons and much more!

To learn more about their organization, please visit:

Peter's Final 4:

Author: Peter Legge.

Best advice: "Aim to say yes more often."

App: MyFitnessPal.

Favourite restaurants on Vancouver Island: The Old Firehouse Wine Bar AND Il Terrazzo.

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A Great Place to Work on Vancouver Island

Ep. 72
The largest financial institution based on Vancouver Island and the Gulf Island was recently re-certified as a Great Place to Work® for the fourth year in a row. The Great Place to Work® certification is based on a thorough independent analysis conducted by Great Place to Work Institute® Canada. It’s based on direct feedback from employees, provided as a part of an extensive and anonymous survey about their workplace experience. About Coastal Community Credit Union: As the largest Vancouver Island-based financial services organization, helping you improve your financial health and protect what’s important is what they're here to do. They provide expert advice plus a full range of products, solutions & digital innovations to over 120,000 islanders. To help build stronger communities for us all, each year they give back over half a million dollars to support local initiatives and causes. Learn more at About Great Place to Work®: Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, Great Place to Work recognizes Canada’s Best Workplaces in a series of national lists including those published by The Globe & Mail (Canada) and Fortune magazine (USA). Great Place to Work provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. Visit them at or find them on Twitter at @GPTW_Canada.Bruno's Final 4:Books: The SPEED of Trust - Stephen M.R. Covey AND Life of Pi - Yann Martel.Best advice: "Be kind, treat people the way you want to be treated."App: Flipp.Favourite restaurants. II Terrazzo AND Woodfire Restaurant & Catering.Podcast PublisherFor more local news impacting business, visit