From the trenches


Taking the family business to new heights, 49th Parallel Grocery's Peter Richmond talks scale, leadership and much more!

Ep. 68

Peter Richmond is the President and CFO of Ladysmith's 49th Parallel Grocery. Currently they operate 4 locations in Ladysmith, Chemainus, Cedar and Duncan, in addition to a flower shop (Blooms At the 49th) and printing business (49th Parallel Printers).

This interview covers how 49th is managing the current supply chain and HR challenges facing many organizations right now. We also explore how the second generation family company grew so significantly over its 45 year history, leadership lessons and much more!

To learn more about their organization, please visit:

Peter's Final 4:

Author: Peter Legge.

Best advice: "Aim to say yes more often."

App: MyFitnessPal.

Favourite restaurants on Vancouver Island: The Old Firehouse Wine Bar AND Il Terrazzo.

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