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The RJ Ledesma Podcast


Latest episode

  • From Black Sheep to Building Skylines: The Rise of WEECOM with Cesar Wee & Carson Choa

    01:16:35|
    In this episode of the RJ Ledesma Podcast, I sit down with the powerhouse tandem behind one of the fastest-growing real estate developers in the Philippines: Wee Community Developers, Inc. (WEECOM). Founded by Cesar L. Wee Jr.—who went from being the self-described “black sheep” of his family to the visionary leader of an award-winning property group—WEECOM has grown from a one-man startup in 2008 into a nationally recognized developer with multiple Philippine Property Awards wins. Together with COO Carson Choa, whose operational expertise helped transform bold ideas into thriving communities, they have expanded WEECOM’s footprint across Metro Manila, Iloilo, Davao, and Cagayan de Oro—and very soon, a new residential project rising in Dasmariñas, Cavite.In our conversation, Cesar and Carson open up about the challenges, turning points, and mentorships that shaped their journey. We dive into how they cultivate a culture of excellence, how they navigate a constantly shifting real estate landscape, and what new projects and innovations they’re preparing as they continue building developments that truly go Beyond Ordinary™.If you want to learn the mindset, grit, and strategy behind scaling a real estate company from the ground up, don’t miss this episode of the RJ Ledesma Podcast. Tune in now!For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.

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  • From Seminary to Selling Superstar: How George Ryan Sarmago Turned Purpose Into Real Estate Power

    41:44|
    At the Filipino Homes National Real Estate Convention in Cebu, I sat down with one of the industry’s most electrifying success stories: George Ryan Sarmago. Once a seminarian, now one of the country’s top real estate brokers, George has transformed discipline, mission, and heart into a high-performance real estate career.What sets him apart? He’s not just selling homes — he’s built a massive digital presence, using social media and video reels to educate, inspire, and connect with thousands of aspiring homeowners and agents. His online content has become a magnet for leads, opportunities, and success, proving that in today’s real estate game, purpose + platform = unstoppable growth.This interview kicks off my special podcast series featuring Filipino Homes’ top real estate brokers as they reveal their biggest lessons, mindset hacks, and secrets to scaling in the industry.🎧 Don’t miss this explosive episode of the RJ Ledesma Podcast — and if you want to be part of the Filipino Homes family, DM me.For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.
  • Design Your Life, Design Your Leadership: Pastor Dennis Sy on Purpose, Calling, and Building What Matters

    57:52|
    In this episode of the RJ Ledesma Podcast, I sit down with Pastor Dennis Sy—Senior Pastor of Victory Makati, best-selling author, leadership coach, and one of the most compelling voices on purposeful living. Known for shaping next-generation leaders and mentoring kingdom-minded entrepreneurs, Pastor Dennis shares insights from his book Design Your Life and breaks down how intentionality, calling, and values-driven leadership can radically transform the way you build a career or a business. We dive into the heart of what it means to lead with clarity, build with conviction, and steward influence the right way—whether you're running a company, a startup, or even just starting your entrepreneurial journey.We also talk about how Pastor Dennis’s experience in preaching, coaching, and discipleship informs powerful principles on resilience, decision-making, and sustainable success. From designing a life aligned with your God-given purpose to leading teams with integrity and energy, his wisdom serves as a practical guide for entrepreneurs who want to grow not just their businesses, but their character and capacity as leaders. If you’re looking for clarity in your career, direction in your business, or a deeper understanding of what it means to lead with purpose—this conversation is a must-watch.Don’t miss this deeply inspiring and empowering episode of the RJ Ledesma Podcast. Click below to watch and start designing the life—and leadership—you were called to live. 🎙️✨For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.
  • 🚀 FROM EXPO TO EMPOWERMENT: HOW PHILSME IS UPLIFTING FILIPINO MSMEs 🎙️🇵🇭

    46:18|
    This week on the RJ Ledesma Podcast, we sit down with Trixie Abrenilla, the dynamic force behind PhilSME — the country’s largest B2B expo and conference for MSMEs. If you’ve ever attended PhilSME, you know it’s more than just an event — it’s where Filipino entrepreneurs discover real business solutions, connect with industry experts, and get inspired by some of the nation’s top entrepreneurial speakers. And Trixie is the driving engine making all of that happen.In this episode, we talk about her mission to bridge MSMEs with the solutions and partners they need to grow — from fintech to logistics, digital marketing to packaging, HR to tech and AI — and how PhilSME has become the go-to platform for entrepreneurs looking to scale. We also dive into the heart behind her work: empowering local businesses, uplifting the SME community, and building a space where learning, networking, and growth all come together.If you’re an MSME owner, startup founder, or a dreamer about to take that first step — this conversation will light something up in you. Don’t miss it! For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.#RJLedesmaPodcast #PhilSME #TrixieAbrenilla #MSMEBoost #EntrepreneurshipPH #SupportLocal
  • From Logos to Legacy: The Branding Nerd’s Playbook for Building Unforgettable Brands

    54:18|
    On this week’s episode of The RJ Ledesma Podcast, we sit down with Emmanuel “Bingo” Soriano — better known as The Branding Nerd — to decode the science (and art!) behind brands that last. A veteran brand strategist with years of experience working with both global corporations and local MSMEs, Bingo breaks down the fundamentals of branding in the most practical, no-BS way — from defining your brand DNA to creating authentic connections that convert followers into loyal fans.Bingo also gives us a sneak peek into BrandCon 2025, happening on November 11–13 at Newport World Resorts, the Philippines’ biggest gathering of branding leaders, marketers, and entrepreneurs. Whether you’re a startup founder, a marketing manager, or a business owner ready to scale — this is your chance to learn from the country’s best and build a brand that truly stands out.🎧 Don’t miss this deep dive into how great brands are born, built, and believed in.For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.#RJLedesmaPodcast #TheBrandingNerd #BrandCon2025 #Entrepreneurship #BrandingPH
  • From TV Producer to Herbal Manufacturer to Presidential Awardee: The Inspiring Rise of Teresa Santiano

    01:07:29|
    From the bright lights of television production to the busy hum of a factory floor, Teresa Santiano has lived a story of grit, grace, and greatness. Once a widowed TV producer determined to build a better life for her family, Teresa refused to let hardship define her. She tried her hand at several ventures — each one teaching her resilience, creativity, and the power of persistence. Through sheer hard work and unshakable faith, she discovered her calling in the herbal manufacturing industry — eventually founding Tropical Palm Herb Manufacturing Corporation, one of the country’s leading producers of herbal and personal care products made from locally sourced ingredients.Today, Teresa is not just a successful entrepreneur — she’s a Presidential Awardee for Entrepreneurship, a recognition that celebrates her extraordinary contribution to Philippine industry and her commitment to empowering fellow entrepreneurs and local farmers. Her factory has become a symbol of inclusive growth: providing livelihood to communities, championing sustainable production, and helping MSMEs bring their ideas to life through product development and private labeling.In this episode of the RJ Ledesma Podcast, Teresa opens up about her remarkable transformation — from widow to visionary, from dreamer to doer. She shares her lessons on perseverance, innovation, and the importance of finding purpose in business. Tune in and be inspired by how one woman turned adversity into abundance and built a legacy rooted in passion, faith, and Filipino ingenuity. 🎙️👉 Catch the full episode on the RJ Ledesma Podcast — and discover how Teresa Santiano’s story proves that with persistence and purpose, you can grow something beautiful from even the most difficult beginnings.For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.
  • For Rent: A New Vision for the Filipino Home — with May Antonette Leuterio of Rent.ph

    29:15|
    Ever thought renting could be this revolutionary? On the next episode of the RJ Ledesma Podcast, we sit down with the powerhouse entrepreneur May Antoinette Leuterio, the woman behind Rent.ph, the country’s first and largest dedicated online rental marketplace that’s changing how Filipinos find — and manage — their next home or investment property.From building a tech platform that connects thousands of landlords and tenants, to winning the Asia Pacific Enterprise Awards (APEA) 2024 Inspirational Brand of the Year, May Antoinette Leuterio has turned what used to be a tedious rental process into a seamless, empowering experience. With its flagship Rent Manager program and advocacy “Your Rentals, Their Hope,” Rent.ph isn’t just about finding a place — it’s about creating opportunities and hope for communities across the country.Whether you’re a property owner looking to rent out your space or an entrepreneur exploring the future of real estate innovation, this episode is your sign to tune in. 🔑 💬 Listen to this inspiring conversation only on the RJ Ledesma Podcast — and if you’ve got properties you’d like to rent out through Rent.ph, get in touch with RJ Ledesma and the RJ Ledesma Podcast team to learn how Rent.ph can help turn your listings into lasting opportunities.For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.