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Campaign podcast

123. The great gaming boom, plus WFH & creativity three years after Covid

Season 2, Ep. 123

We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.


Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.


Further reading:


Does WFH chip away at people’s creativity?: part two – junior adlanders


Does WFH chip away at people’s creativity?: part one – senior adlanders


Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

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