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Third Sector
How being more controversial has paid off for the Alzheimer’s Society
Andy Ricketts and Dami Adewale are joined by Kate Lee, chief executive of the Alzheimer’s Society.
Kate provides insight into the brand work recently undertaken by the charity, with a focus on raising awareness of dementia as well as the charity’s own profile.
She explains how taking a more controversial approach to public messaging, including the charity’s recent ‘Long Goodbye’ advertising campaign, has brought attention to the organisation and coincided with increased donations.
She also talks about the charity’s new strategy, its DEI work and the implications of her personal connection to dementia.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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When Charity Goes Wrong, Ep. 2: The Captain Tom Foundation
32:38|In April 2020, 99-year-old war veteran Captain Tom Moore became an unexpected national hero after raising £38.9m in less than four weeks by walking 100 laps of his garden. But his legacy quickly turned sour, leading to a very public fall for his family and the charity created in his name.In episode two of When Charity Goes Wrong, Lucinda Rouse hears from Hannah Ingram-Moore, daughter of Captain Sir Tom Moore and former interim chief executive of the Captain Tom Foundation.Her successor at the charity, Jack Gilbert, shares his perspective on the intellectual property dispute that contributed to its downfall.Liz Brownsell, a partner at the law firm Birketts, explains conflicts of interest and personal benefit in the context of charity law.And the Charity Commission’s chief executive, David Holdsworth, outlines how other charities can avoid the same damaging mishaps.Written and presented by: Lucinda RouseProducer: Nav PalExecutive producer: Ollie Peart.Cultivating a more flexible volunteering offer
28:56|Lucinda Rouse and Dami Adewale are joined by Janet Thorne, chief executive of Reach Volunteering, and Nathan Miller, director at the East London Waterworks Park.Janet provides context to Reach’s finding that volunteering is thriving, with notable growth among volunteer-led organisations with no paid staff. She stresses the importance of articulating a clear purpose to attract volunteers.Nathan explains how the ELWP structures its volunteer activities around thematic circles, allowing flexibility for volunteers to contribute their skills and develop their own roles while working towards a common goal.Listen to When Charity Goes Wrong.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.When Charity Goes Wrong, Ep. 1: Kids Company
28:54|In August 2015, one of the country’s most prominent children’s charities, Kids Company, was declared insolvent. Its collapse has been followed by almost a decade of legal wrangling as the charity’s trustees pushed back against regulatory findings of mismanagement.In episode one of When Charity Goes Wrong, Third Sector journalist Lucinda Rouse hears from Andy Gough, a former Kids Company centre manager, about the realities of working for the charity’s charismatic leader, the late Camila Batmanghelidjh.Philip Kirkpatrick, a partner at the law firm Bates Wells, charts Kids Company’s decline and questions how things could have turned out differently for the charity.And the Charity Commission’s chief executive, David Holdsworth, lays out the necessary ingredients for a successfully governed charity.Written and presented by: Lucinda RouseProducer: Nav PalExecutive producer: Ollie PeartSolutions to some common volunteering challenges
29:43|Lucinda Rouse and Emily Harle are joined by Saskia Konynenburg, executive director of voice and impact at the National Council for Voluntary Organisations, and the volunteering strategist Gethyn Williams.Saskia describes the struggles reported by charities in recruiting and retaining volunteers, in the face of a growing preference for more informal roles with less rigid commitments.She suggests ways charities can attract new volunteers by showcasing their values on social media, and stresses the importance of communicating effectively with virtual volunteers.Gethyn outlines ways in which charities can use digital solutions to grow a charity’s volunteer base, improve its management systems and enhance the volunteer experience.Find out more about the Third Sector Awards here.Access the Digital in Volunteering Toolkit from the Association of Volunteer Managers, TeamKinetic and Gethyn Williams.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.How one charity has adopted a more strategic approach to its corporate partnerships
30:39|Lucinda Rouse and Dami Adewale are joined by Russell Winnard, chief executive of the care leaver support charity the Drive Forward Foundation, to discuss the introduction of a new model to guide the organisation's corporate partnerships.Russell explains how a combination of insufficient partnership income and the need for more joined-up pathways to employment opportunities for the charity’s service users prompted it to rethink its approach to working with businesses.He stresses the importance of researching corporate priorities and warns of the risk of being drawn into partnership arrangements that service a company’s needs more than the charity’s bottom line.Find out more about the Third Sector Conference here.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.The changing landscape for trusts and foundations
30:38|Lucinda Rouse and Emily Harle are joined by Lynne Guyton, chief executive of John Lyon’s Charity, and Sacha Rose-Smith, chief funding director at the City Bridge Foundation.Lynne describes the realities for a grantmaker that has gone from being a nice-to-have to an essential funding pot. She explains why John Lyon’s Charity did not consider it responsible to pause funding and outlines the alternative ways it has navigated the surge in demand.Sacha explains how the measures taken by the City Bridge Foundation during its temporary closure to new applications will strengthen its capabilities going forward, stressing the importance of understanding its place in the system and the areas where it could have the most impact. Read our analysis about funders pausing their programmes.Find out more about the Purpose Awards here.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.How a pivot to social enterprise solved one small charity’s funding woes
31:35|Lucinda Rouse and Andy Ricketts are joined by Dan Tickle, chief executive of the National Migraine Centre, and Peter Holbrook, chief executive of Social Enterprise UK.Dan recounts how the National Migraine Centre adopted a social enterprise model to deliver its services in the face of declining voluntary income and expanded its patient offering in the process.Peter echoes Dan’s assertion that one of the biggest changes needed for a charity moving to a social enterprise model is a cultural one. He lays out various financing options for social enterprise activities, including crowdfunding and community shares.Listen back to our previous episode with St Helena Hospice and Social Finance.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.Back to the basics of cost-effective programming
21:22|Lucinda Rouse and Dami Adewale are joined by Ben Williamson, director of recruitment at the incubator organisation Charity Entrepreneurship.Ben outlines the different ways of modelling, tracking and evaluating the cost-effectiveness of direct delivery and systems change programmes.He explains why it can pay off to apply the risk appetite of a start-up entrepreneur to voluntary sector initiatives, and potential ways of communicating failure to donors.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.Successfully navigating a restructure
26:19|Lucinda Rouse and Andy Ricketts are joined by Iain Heaton, deputy chief executive and chief financial officer at the Blue Cross, and Tiggy McCool, partner at the management consultancy Nine Feet Tall.Iain describes how the Blue Cross implemented major changes to its animal rehoming services, starting with the closure of four rehoming centres in response to Covid-19-related financial pressures. He recounts the charity’s subsequent adoption of a new pet foster model, which has reduced the overall cost per pet in spite of a budgetary uplift to pay for new specialist roles.Tiggy explains the concept of organisational design and its use by the Blue Cross to improve service delivery. She stresses the importance of establishing communications principles at the beginning of the process to build the confidence of leaders and their teams.They both provide their tips for managing a redundancy process.Read Nine Feet Tall’s guide: The role of organisational design for charities, and Nassim Taleb’s book Antifragile.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.