Wake Up Digital Marketing Podcast

In this episode, I talk to Phoebe from Buro155. Phoebe shares her tips on how to get really strategic with content marketing, how to identify your content pillars and how to use growth hacking techniques to create a content strategy that is based on real-world data and that will really create results for your business.Phoebe is a journalist, marketer and entrepreneur and a real-expert in her field. You can get in touch with her at: www.buro155.com and on Instagram. Notes on the episode:[1:30] About Phoebe & Buro155[3.40] The link between journalism & entrepreneurship[5.45] The importance of resilience in business[8.10] Why is a content strategy so important?[11:00] How to identify your content pillars.[16.00] How to use growth hacking & Silicon Valley techniques in your content strategy[24.40] Common content mistakes[26.00] Brands that are smashing their online content[28.00] Tools to use for your content strategy

In this episode, I talk to Claudia & Yee, the founders of Pod Studios a really awesome marketing consultancy with a focus on paid channels. We talk about how to bring more agility and flexibility to your business during this wild year! We also touch on the importance of values for B2B businesses and how to identify you can identify these for your biz. Claudia & Yee also share their pro-tips on getting started with Paid Social ads. Claudia and Yee are real experts in the field and have so many insights on business & marketing strategy. Definitely not an episode to be missed!You can get in touch with Claudia & Yee on Instagram @podstudios or at http://podstudios.co.uk/Notes from the show below:[1:00] Intro to Claudia, Yee and Pod Studios[3:00] Building a values-based B2B business[9:30] How to bring more flexibility & agility to your approach[18:00] Paid social tips & tricks[22:30] Why Pod Studios are loving Spotify's approach to marketing