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Latina to Latina

Alicia Tells Us about Her Book, The Likeability Trap

Ep. 68

At work, strong women are thought of as unlikeable. Warm women are rarely seen as leaders. And, the more successful a woman becomes, the less others like her — just because. Alicia takes a deep dive into these frustrating realities in her new book, “The Likeability Trap: How to Break Free and Succeed As You Are.” Our executive producer, Juleyka Lantigua-Williams, joins her to look at the effects of internalizing these demands, the cultural challenges Latinas navigate, and how, together, we can battle these outdated expectations.

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