Marketing with Wharton's Hip Hop Prof
When the Brand is an Activist: Social Impact and Brand Issues of the Day
Chocolate was your weakness, now it's your strength! FLAVA Reboot
What began in October 2014 with reading an article about a Columbia University study that linked chocolate consumption with enhanced memory led to a three-year quest to develop delicious, naturally sourced, high-flavanol chocolate that promotes wellness, performance, and achievement.The result is two breakthrough chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the plant based cocoa flavanol anti-oxidants of a typical dark chocolate bar.Alan Frost Founder of the company flavanaturals and Beth Lorge VP of Marketing discuss the intricacies of marketing (Segmentation Targeting Positioning and Messaging) healthy chocolate in two product forms: Powder and Bars. There's lots of science behind the clinically testing of cocoa flavanols and the question becomes who is the target?  High performance athletes seeking performance benefits or  Chocolate Loving consumers who want to not feel guilty? What to focus on? How to do it? And how to do it as a start-up.Listen to this fascinating conversation with Professor Americus Reed!
Aesthetic Intelligence: How to Use It
Americus and Barbara welcome to the program Pauline Brown to discuss her book Aesthetic Intelligence, which focuses on teaching executives and business owners how to use their personalities, preferences and tastes to create a sustainable advantage over their competitors.Pauline graduated with an MBA from the Wharton School in 1995 and has worked for some of the world's most influential brands, including LVMH, Avon and Estee Lauder. She now uses her knowledge to help other types of businesses achieve the same type of success as those brands.
Brand Purpose: Responsibility, Connection and Growth
Deloitte has published their Inaugural 2020 Global Marketing Trends Report. The US Head of Deloitte Digital, Anthony Stephan, discusses the rule of 3 and how it affects his thoughts regarding trends in brand purpose with Americus and Barbara.Anthony Stephan has worked with Deloitte since 2005 and uses his passion for the human experience to assist companies with transformations, making them more valuable to employees and consumers. Anthony graduated from Albright College in 1996 with a B.S. in Marketing and Business Administration. Since then, he has continued to assist businesses with strategic initiatives that create value and stronger connections with people and markets, ultimately increasing their earnings.