Marketing with Wharton's Hip Hop Prof

Share

Brand Valuation - Does it all add up?

Americus talks with Daniel Binns, CEO of Interbrand in New York City, about their methodology and their 2019 Best Global Brands Report.

Daniel has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.

During his career, he has worked with Coca-Cola, Nissan, Unilever, Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.

He formally spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, as well as CEO of their advertising agencies in Indonesia, Malaysia and was Regional President for Africa.

He now lives in Brooklyn, NY with his wife and their two boys. Daniel has been to the Burning Man festival three times and loves to costume up for parties!

More Episodes