Marketing with Wharton's Hip Hop Prof

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Aesthetic Intelligence: How to Use It

Americus and Barbara welcome to the program Pauline Brown to discuss her book Aesthetic Intelligence, which focuses on teaching executives and business owners how to use their personalities, preferences and tastes to create a sustainable advantage over their competitors.

Pauline graduated with an MBA from the Wharton School in 1995 and has worked for some of the world's most influential brands, including LVMH, Avon and Estee Lauder. She now uses her knowledge to help other types of businesses achieve the same type of success as those brands.

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