Marketing with Wharton's Hip Hop Prof

Podcast by Americus Reed II

Wharton Marketing Professor Americus Reed II, aka the Hip Hop Prof, guides you through the intricacies of marketing, branding, and identity to help increase the power of your brand in this weekly podcast with over 125+ e

Branding with a Purpose

Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.In this episode Simon sits down with Barbara and Americus to discuss how in the year 2020 amongst the Coronavirus pandemic, issues with climate change, and the Black Lives Matter movement, that not only are brands having to make the decision of whether or not they want to lead with their purpose message outright, but also in what order. Younger generations such as Millenials and Gen Z's are acutely aware of the issues we face today and how these challenges could impact our future. As a result folks in these demographics want to buy from companies that align with their values and are building a better future.One example Simon uses of a company staying true to their own unique and authentic purpose is Airbnb and how their main message is to create a world where anyone can belong. This has led to them giving free accommodations to Syrian refugees and bush fire victims in Australia. And once COVID came along the company was in a position where along with their hosts, they could offer accommodations all over the world to people who had been displaced, and healthcare practitioners who were temporarily re-located to help aid on the front lines.

Technology Developments in Healthcare and the Medical Industry

Stacy Wood, Senior Director and Marketing Strategy at The Ohio State University, talks with Americus about technology developments in healthcare and the medical industry. Stacy discusses the opposing outlook between Baby Boomers and Millennials when it comes to many of the advancements that we see within healthcare today. With privacy being a huge issue, Baby Boomers tend to have a big brother mentality that tends to turn them off from programs and devices that can track and customize things for them. However, Millennials are so used to the rapid technical advancements having grown up in the digital era, that having certain aspects of their healthcare be automated and/or made easier is widely accepted.Stacy also talks about the big and recent "do it yourself' trend and how with the advancement of 3D printing, people are able to print dentures, casts, and even personalized/individualized prosthetics.In closing, Stacy touches on how in this new world of medicine, and with the application of technology, that we are loosing the personalized doctor to patient relationship. Often times when you visit a provider he/she is looking at a screen and as a result may miss some visual cues that indicate certain health issues. The lack of eye contact can also make for a very impersonal experience where a patient doesn't feel valued, heard, and of importance. How can we combat this, by utilizing these technologies in the best way possible but still providing a personalized experience?