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Mastering Fear - A Navy SEAL's Guide

Season 1, Ep. 38

We all feel fear. Many of us (even those you least expect) live with it as a daily companion. What we do with it is the difference between freezing – the bunny in the headlights – without the ability to move or adapt. Or proactively seeking fear as one of nature’s best tools to sharpen our ability to influence.


So how do you feel it and still stay present – stay able to master your inner landscape - despite the adrenaline running a thousand miles an hour?


In todays Interview we dive into the world of mastering fear with the extraordinary - Brandon Webb.


Brandon is a former US Navy SEAL sniper, New York Times bestselling author, Experimental aircraft pilot, and Entrepreneur. After leaving home at age sixteen – he joined the US Navy to become a Navy SEAL. His first permanent assignment was as a helicopter Aircrew Search & Rescue (SAR) swimmer - and Aviation Warfare Systems Operator. As a SEAL Brandon completed four deployments to the Middle East.


He also received numerous distinguished service awards - including the Presidential Unit Citation (awarded to him by President George W. Bush), and the Navy and Marine Corps Commendation medal with “V” device for valour in combat.


After ending his Navy career early after over a decade of service – he went on to embark on an entrepreneurial journey that – first time out of the gate – literally resulted in him losing everything. Undeterred - He went on to found Hurricane Media - a fast growing military focused digital content network - which is today valued at over $100 Million dollars.


Yet… and yet… what peaked my interest in Brandon at first wasn’t his incredible journey – but in reading a preview chapter I had been sent on his latest book ‘Mastering Fear – A Navy SEALS Guide’. In which he talks first about trying to teach his best friend Kamal to swim.


Helping a close friend through a crippling fear that had been with them for a lifetime – which he did successfully in one week - set about a process where he decided to break down everything he had learned about mastering fear. Both as a SEAL’s – and in his own entrepreneurial journey – at the crux of it was this quote from the book:


‘it’s not about becoming physically stronger, or tougher, or more aggressive. It is about learning how to identify and change the conversation in your head. Every battle, triumph, the defeat you have ever had - first took place in your mind.’


In today's podcast we cover off…


●     The importance of ‘keeping the sharks out of your head’

●     This difference between mastering fear vs overcoming fear – PIVOTAL ‘if you see fear as the enemy, then you’ve already lost’

●     A simple model to switch the mental switch on fear – Known as the ‘SEALS secret weapon’.

●     How do use the ‘charge’ from fear to sharpen ourselves – most successful people I know literally move towards that charge when they feel it

●     The practice of drown proofing – and why it’s essential to replacing fear with a sense of clarity – knowing that you’ve already mentally faced the worse

  • And why – in the words of Mike Tyson – “everyone has a plan until they get punched in the mouth”.


If you’ve ever heard the quote “What would you do right now if you were not afraid?” – it’s one of my favorites - after listening to this interview I dare you to not change it (as I did) to “What would I do right now if I focused this fear?”


So... grab yourself that coffee – Red Bull – or whatever your caffeine of choice – nothing like facing fear with a healthy shot of adrenaline. And get ready to journey inside one of the most ‘misunderstood’ and underutilized parts of the human condition.


Enjoy my conversation with the incredible Brandon Webb.

More Episodes

5/18/2020

The Next Right Thing: Brandon Webb on pivots, staying fluid and harnessing with fear

Season 1, Ep. 78
Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question:‘What are the most important things you are focusing on right now (tools, ideas, strategies) - or advising your clients to focus on -that you know for sure work in uncertain times?’The intention being that somewhere in there, you will find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with… Brandon Webb. Former US Navy SEAL sniper, New York Times bestselling author and Entrepreneur.He has received numerous distinguished service awards - including the Presidential Unit Citation (awarded to him by President George W. Bush), and the Navy and Marine Corps Commendation medal with “V” for valour in combat.After ending his Navy career, he then went on to embark on an entrepreneurial journey that – first time out of the gate – literally resulted in him losing everything. Undeterred - he dove deep into the pivot and went on to found Hurricane Media - a digital content network nowvalued at over $100 Million dollarsThis episode jumps around a bit but the there's 3 or 4 gold nuggets I want you to listen out for...In this episode, we talk about mental management Navy SEAL style,getting off the X and staying fluid, drown-proofing (literally a concept that changed my life – professionally and personally) and surrounding yourself with the right peoplewhen the terrain gets unclear.You may notice a fair amount of background noise in this episode – for those of you that are particularly sensitive to that – I totally get it. It’s just the trade off we had to make to get this one out there. Interesting side story…If you want to dig even further into Brandon’s genius – you can also hunt down our previous conversation - which I believe is episode No. 38.But for now, and as always with these episodes – and all of the Inside Influence conversations come to think of it - I hope somewhere in here you find the fuel you need for your next right move.
5/18/2020

The Next Right Thing: Chris Voss on renegotiation and how to deal with it

Season 1, Ep. 77
Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic and subsequent lock down.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question:‘What are the most important things you’re focusing on right now (tools, ideas, strategies) - or advising your clients to focus on -that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with…Chris Voss – previously theFBI's lead kidnapping negotiator. During his 24 year tenure in the FBI, he was trained in the art of negotiation at Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement – as well as teaching business negotiation at a number of prestigious universities.He’s also theauthor of the EXCELLENT book:Never Split TheDifference: Negotiating As If Your Life Depended On It.In this conversation we drill down into something very specific…How to deal with everything being renegotiated. Most of us have had to deal with either making – or taking – those ‘renegotiation’ phone calls more than we could have ever imagined over the last few weeks. Either with suppliers, team members, landlords or customers. They can be deeply uncomfortable, emotionally intense and hard to navigate. As a blue print to work from – Chris walks through a four point system for handling renegotiation phone calls. As well as how to deal with two of the biggest derailers in phone negotiations – what to do when the other party goes silent – and what to do when they won’t stop talking.What I want you to listen for in this conversation…is that these tools apply whether you are making – or taking the phone call. Managing your state i.e. tone of voice to set the tone. Creating engagement - through emotionally intelligent guesses as to what the other party might be facing. Reflecting back – and naming the elephant in the room - by labelling what you have heard them say. And then asking thought shaping, collaborative questions that usually begin with ‘How do we…’. Emphasis on the WE.I’ve said it a hundred times – and it’s never more true than now – influence isn’t something you either have or do not have. It’s not a power bestowed from on high by a divine force to some and not others. It’s a set of tools you can claim and choose to master at any point. But first, like any mastery – you have to decide to claim it and commit to the practice.If you want to hear more tools from Chris Voss and his experiences in the FBI…you can hunt down our previous conversation - which believe it or not was actually episode No.1. WOW – how far we’ve come. In particular his insights on ‘why ‘yes’ should be the last thing you want to hear in a negotiation’ is a TOTAL game changer.Chris also has an amazing newsletter… blackswanltd.com – actionable and brief. Also a masterclass for $90 – insane. 10 videos.So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing.
5/18/2020

The Next Right Thing: Tiffani Bova on growth zones, tuning out the noise and jobs to be done

Season 1, Ep. 76
Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the ‘messy middle’ of the COVID-19 pandemic.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question:‘What are the most important things you are focusing on right now (tools, ideas, strategies) - or advising your clients to focus on -that you know for sure work in uncertain times?’The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – or to put it another way - a point of certainty amidst the uncertainty.In this episode I speak with…Tiffani Bova. Global customer growth and innovation evangelist at Salesforce AND Wall Street Journal bestselling author of – ‘Growth IQ - Get Smarter About the Choices that Will Make Or Break Your Business’.What impresses me most about Tiffani isn’t her credentials – which are extensive – or her laser focused approach to solving the growth challenges of some of the world’s top tier firms. What has always impressed me during the few times we have been able to spend some time together - is her ability to peer into the clutter – into the never-ending predictions, statistics and trends – especially at times like right now -and translate them with a level of certainty, clarity (and perspective) that only comes from having done the work.In todays conversation we talk about…Stabilised decision making – and why’s it’s vital during any crisis. The Growth Zone – what it is – what it looks like – and how we will know when we’re there. Which consumer habits are temporary and which are now here for good. And the one that hit me the hardest – the idea of ‘Jobs to be done’ and how it needs to be the guiding light for whatever you do next.What I want you to reflect on here…isn’t actually related to growth – but more related to influence. Tiffani has one of the most finely attuned ‘question radars’ that I have ever come across. Her success as an analyst, author, influencer and leader is in my opinion down to one thing – she listens hard to the questions of her target market, and makes it her absolute mission to answer them. There. That’s it. That alone is an insanely powerful next right thing.If you want to dig even further into Tiffani’s insanely smart mind and Growth IQ as a set of tools and strategies…you can also hunt down our previous conversation - which I believe is episode No. 42. You can also find her book on Amazon – highly, highly recommended.I’ve said it before and I’ll say I again - this series very much a ‘by the seat of your pants’ kind of thing… lockdown means we’ve had to work with what we have in terms of equipment and internet speeds. So sound quality isn’t always perfect. But – as I’m learning to embrace - that’s not the point.The point is that we’re showing up – with intent that somewhere in here – imperfections and all - you will find the fuel you need for your next right thing.So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing.