Serious Soft Skills

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65: Part 1 of Interview with Keith Daw on Sales & Soft Skills

So many of us are involved in selling, either as a career or for our ideas. We brought in an expert to talk about the role of soft skills in sales. This week Bob Graham is talking to Keith Daw, Vice President of Business Development and Trainer at Sandler Training in Baltimore, for a discussion on soft skills and sales. 


Keith Daw trains high-level executives on sales and training. He also is a strong advocate for the role of soft skills in business. Here is the first part of an interview Bob recently did with him.


Among the topics they discuss in this interview are:

  • Where sales and soft skills intersect
  • How good listening factors into sales
  • Where empathy plays a role
  • What sales is really based on


Keith Daw, Vice President of Business Development and Trainer at Sandler Training in Baltimore is McDonell Consulting Group, a Sandler Training operation, based in Towson, Maryland. More information is available at mcdonell.sandler.com. If you aren’t in Baltimore, Keith will find you a Sandler Training program near you, both in the U.S. and internationally. If you are in the Baltimore area, he has some free local events that our listeners are free to attend. Find out all about them at mcdonnell.sandler.com.


Next week, we will air the second part of Bob’s interview with Keith Daw, where they talk about presentation and an array of soft skills that go into dealing with other people in a sales situation. New episodes come out every Wednesday.

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