Ep301 - Choose Your Campaign Goal Wisely

It is TREMENDOUSLY important to consider all of the angles when selecting your first campaign's goals.

It might seem natural to allow students to individually crowdfund (for things like activity fees, band trips, tuition for camps and programs, etc), but is THAT the thing that will move the needle the most?

Campaigns that engage 100% (or close to 100%) fo your membership are the ones you want to pursue. In this episode we discuss why that individual campaign might be a horrible idea.

Read this blog post for an example of how effective a capital campaign can be with 100% of your students participating.

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