24 Stories Podcast
S.2 Ep.18 - Marketing a Historic Brand with John Crotty
Tourism branding is the talk of the table today with former CEO of Spike Island John Crotty who today, works with Cork City Council focusing on the economic development of the city alongside the 'We Are Cork' brand that focuses on business in the city with it's ethos to encourage people to live, work, invest, study & visit Cork.
Prior to his role in tourism John worked lived in the UK where he worked in retail under Sainsbury's as Customer Service manager overseeing 14 stores across Wales. But a move back home to Ireland & his love for business & history intertwined when he took on the role as CEO of Spike Island during it's relaunch in 2016.
It's safe to say, building, maintaining & promoting a tourist brand is one of John's forte, which is evident in his time atSpike Island where he spent 6 years launching the Island as a prime tourist attraction in Cork. Through agile marketing, it led to great success over the years, where Spike Island receiving Europe’s Leading Tourist Attraction & Irish finalist two years in a row. Over the years he was part of the team that transformed the island from a museum, to a concert hall, to hosting after dark tours to highlight the island's dark history.
Today he has aspirations to take his love for history & his experience at Spike Island & write a book on it's history. Stay tuned for it's release!
Advance talks with writing a history book on Spike Island.